Isabelle Guis

In this captivating episode, we dive deep into the world of marketing with Isabelle Guis, an accomplished CMO and marketing thought leader. Discover the importance of strategic alignment and collaboration within marketing teams and the impact it has on ROI. Isabelle shares her unique perspective on embracing diversity, the blurring lines between B2B and B2C marketing, and the role of empathy in understanding and serving customers. Learn how trust and adaptability are essential for marketing… Show more

In this captivating episode, we dive deep into the world of marketing with Isabelle Guis, an accomplished CMO and marketing thought leader. Discover the importance of strategic alignment and collaboration within marketing teams and the impact it has on ROI. Isabelle shares her unique perspective on embracing diversity, the blurring lines between B2B and B2C marketing, and the role of empathy in understanding and serving customers. Learn how trust and adaptability are essential for marketing success, and be inspired by Isabelle's insights on fostering a customer-centric approach that empowers businesses and individuals to thrive in an ever-evolving landscape. Show less

To think bigger in the years to come, take the time to listen more closely to the people you want to reach. It’s time to get personal.

With Ada Lovelace Day the inspiration for this special episode, we actually go on a journey beyond into 'the how' of embedding diversity, equity and inclusion by design, and in these ever evolving times, how to better embrace change too. To do so, I am joined by the brilliant Isabelle Guis, Chief Marketing Officer at Commvault, who has a truly fascinating personal journey to share - I am sure it will inspire many!

We cover the holistic skills that matter most today and into tomorrow… Show more

With Ada Lovelace Day the inspiration for this special episode, we actually go on a journey beyond into 'the how' of embedding diversity, equity and inclusion by design, and in these ever evolving times, how to better embrace change too. To do so, I am joined by the brilliant Isabelle Guis, Chief Marketing Officer at Commvault, who has a truly fascinating personal journey to share - I am sure it will inspire many!

We cover the holistic skills that matter most today and into tomorrow including STEM and STEAM, growing through discomfort or 'feel the fear and do it anyway', mottos for professional and personal life, the power of mentoring and sponsorship and so much more, packed with real life examples.

And beyond this still, we explore the power of protection for data which alongside trust, must be the biggest currency of our times sharing security examples from Commvault and looking ahead to their Connections 2022 event on November 2nd and 3rd. This is a superb technology, learning and networking opportunity, freely available to all, that can help everyone to innovate with confidence.

Its a packed episode!
And we would love your thoughts on the show too - thanks for listening! Sally, Isabelle and the #TTT Team
And please join us on Twitter to continue the conversation! @techradiottt
Today’s guest on Twitter @iguis
And our host Prof. Sally Eaves on Twitter @sallyeaves Show less

Like any successful partnership, there needs to be some give and take between CMOs and CIOs.

The CMO Diaries are 30 to 45-minute fireside chats with marketing leaders of high growth companies on what it takes to build a great B2B brand and lead a customer-centric marketing team that actually drives revenue! No fluff, just great conversations.

Equifax, one of the three major consumer credit reporting agencies, lost control of the private digital identification of over 143 million people. One of the largest most critical data breach in history is shocking and alarming because it was caused by gross negligence on behalf of the Equifax IT department...

The struggles that HBO is facing are prime examples of a breach of confidentiality by a trusted user or group who bypassed multiple security controls to leak sensitive intellectual property

I have never considered myself a feminist but who would expect that in the 21st century we would have a setback?

What does the zoo, Kendall Jenner, and the Swedish government have in common?

They all lost control of valuable items when risk was perceived to be minimum, and all at the hands of an insider.

Should we fear artificial intelligence?

If you watch films and TV shows, in which AI has been exploited to create any number of apocalyptic scenarios, the answer might be yes. After watching Blade Runner or The Matrix or, as a more recent example, Ex Machina, it’s easier to understand why AI touches off visceral reactions in the layman.

In the wreckage the 2016 election unleashed on polls, a few things have quickly become clear. The entire country was working with incomplete or biased data. Past polling methods are flawed, but the question now as polling firms try to reestablish their reputations is how to adapt to the new paradigm.

I have been in the United States for several presidential election cycles now, and I am not alone in thinking the 2016 race for the White House has been the most bizarre. Some of the reasons for this are a little more predictable than others, but one factor, in particular, sticks out to me.

Two hundred and forty years after the U.S. officially became an independent country, we are watching a presidential election unfold under the influence of cyber attacks from abroad. By that, I am… Show more

I have been in the United States for several presidential election cycles now, and I am not alone in thinking the 2016 race for the White House has been the most bizarre. Some of the reasons for this are a little more predictable than others, but one factor, in particular, sticks out to me.

Two hundred and forty years after the U.S. officially became an independent country, we are watching a presidential election unfold under the influence of cyber attacks from abroad. By that, I am referring to both foreign powers like Russia and high-visibility hacktivists like WikiLeaks, involving themselves by attempting to steal and distribute the candidates’ personal information. Show less

In our latest podcast, we explore how to decrease bickering between marketing and sales teams with Isabelle Guis, chief marketing and strategy officer at Egnyte.

Guis discusses how the marketing-sales relationship is too often a one-way street – and how if marketers focus on creating content for customers, rather than salespeople, both groups will see better outcomes.

As tech leaders like Microsoft, SFDC, Google, and Apple have made recent announcements on AI, it’s worth wondering: when AI will be ubiquitous and users will constantly interact with it, how will it change our use of technology and even our behavior?

Socrates’ view of human nature is summed up in the doctrine: to be knowledgeable is to be virtuous. Researchers in artificial intelligence have relied on philosophy (thinking about thinking), in addition to examining smart animals and engineering intelligence in machines. Tech companies like Apple and Google are already trying to build programs capable of reproducing human capabilities to learn and solve problems.