Articles by Isaac
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Is Marketing In Spanish Still Relevant To Hispanics?
Is Marketing In Spanish Still Relevant To Hispanics?
By Isaac Mizrahi
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The Hispanic Market 'Long Tail': Five Hidden Growth Opportunities For U.S. CMOs To Win In 2017
The Hispanic Market 'Long Tail': Five Hidden Growth Opportunities For U.S. CMOs To Win In 2017
By Isaac Mizrahi
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SHIFTING STRATEGY IN 2015: A CLOSER LOOK AT U.S. HISPANIC MARKET POWER
SHIFTING STRATEGY IN 2015: A CLOSER LOOK AT U.S. HISPANIC MARKET POWER
By Isaac Mizrahi
Contributions
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How do you align your segmentation strategy with your marketing goals?
Over the past decades ethnic or multicultural segmentation became relevant in the US as the ethnic segments' population became more relevant, representing almost 40% of the country's population and 100% of the population growth between 2010 and 2020. This type of segmentation takes in consideration how a specific culture background can impact attitudes and behaviors towards a brand or a category.
Activity
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The recent presidential debate has sparked a lot of discussions, but let’s shift the focus to our own lives. Many of us write our life stories with…
The recent presidential debate has sparked a lot of discussions, but let’s shift the focus to our own lives. Many of us write our life stories with…
Liked by Isaac Mizrahi
Licenses & Certifications
Honors & Awards
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Advancing Diversity Hall of Honors
Media Village
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Ad Age A List 2022
Ad Age
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Adweek 50
Adweek
In every company, there is the face of the organization and there are those who keep the body and brain operating smoothly and efficiently. Adweek 50 honors those behind-the-scenes luminaries in marketing, media and tech, offering them much-deserved recognition on their paths toward becoming household names.
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Ad Age A List 2017
Ad Age
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Ad Age A List 2016
Ad Age
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Multicultural Agency of the Year 2015
Ad Age
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Multicultural Agency of the Year 2014
Ad Age
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Multicultural Agency of the Year 2013
American Advertising Federation (AAF)
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Ad Age A List 2012
Ad Age
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Ad Age A List 2010
Ad Age
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Marketer of the Year
Ad Week's Marketing y Medios
Languages
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English
Native or bilingual proficiency
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Portuguese
Native or bilingual proficiency
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Spanish
Full professional proficiency
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French
Elementary proficiency
Organizations
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NACD
Member
- PresentA community of directors driven by a common purpose: to be trusted catalysts of economic opportunity and positive change - in business and in the communities we serve.
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Latino Corporate Directors Association (LCDA)
Member
- Present -
Hispanic Marketing Council
Board Director, former Chairman of the Board
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