Ira Kaufman

Bedford, Virginia, United States Contact Info
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About

For 5 decades, Ira Kaufman has focused on humanizing business- leveraging values to…

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Experience & Education

  • Catalyzer Lab

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Volunteer Experience

  • Co Founder, Digital Strategist

    Global Transforamtion Corps

    - 6 years 4 months

    Economic Empowerment

    Global Transformation Corps (GTC) is a values-based, impact-driven initiative for emerging entrepreneurs (ages 20-40 years) to design, refine and execute social impact ventures. It is dedicated to producing the next generation of private sector leaders in business and the NGO community who integrate a Quadruple Bottom Line approach to build social impact ventures that generate “profit” for the people (consumers, employees), the company, the community, and the planet

Publications

  • Digital Marketing integrating strategy with sustainability and purpose

    Routledge

    Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition, draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with organizational core values to achieve competitive advantage.

    Other authors
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  • EmPower! Us! From Crisis to Strategic Harmony

    Kitsap Publishing

    EmPower Us! begins, integrates, and ends with optimizing VALUES and PURPOSE, the catalysts for transformation.

    EmPower Us! is the call to action for leaders, entrepreneurs, and Rising Voices (Next Generation, Women, Marginalized) to collaborate as "Catalyzers" to reinvent a sustainable world. They are driven by universal values, a higher ethical compass, digital technologies, and human-centered business practices to transform businesses and institutions. The Catalyzers will design the…

    EmPower Us! begins, integrates, and ends with optimizing VALUES and PURPOSE, the catalysts for transformation.

    EmPower Us! is the call to action for leaders, entrepreneurs, and Rising Voices (Next Generation, Women, Marginalized) to collaborate as "Catalyzers" to reinvent a sustainable world. They are driven by universal values, a higher ethical compass, digital technologies, and human-centered business practices to transform businesses and institutions. The Catalyzers will design the strategies for the Post Covid Humanity.

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  • Digital Marketing: Integrating Strategy and Tactics with Values

    Routledge Publishing

    Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage. It guides the Digital Transformation process.

    Other authors
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Projects

  • CARE LAB

    The C.A.R.E. Lab immersive learning environment that empowers emerging leaders and entrepreneurs through Values-Based experiential learning to drive sustainable impact.

    The workshop is imbued with our C.A.R.E. principles:

    Conscious – purposeful, authentic mindset
    Accountable – measurable stakeholder metrics
    Regenerative – builds sustaining, resilient systems
    Equitable – drives inclusive opportunity & impact



    Our Purpose (The WHY)
    Redefining traditional…

    The C.A.R.E. Lab immersive learning environment that empowers emerging leaders and entrepreneurs through Values-Based experiential learning to drive sustainable impact.

    The workshop is imbued with our C.A.R.E. principles:

    Conscious – purposeful, authentic mindset
    Accountable – measurable stakeholder metrics
    Regenerative – builds sustaining, resilient systems
    Equitable – drives inclusive opportunity & impact



    Our Purpose (The WHY)
    Redefining traditional business to CARE for all stakeholders

    Our Mission (The WHAT)
    Empowering emerging change-makers via immersive workshops to drive sustainable impact

    Our Vision (The WHERE)
    Shaping a future where the next generation leads business to generate sustainable outcomes for all.

    https://catalyzerlab.com/care-lab-workshop/

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