Indy Khabra

xtended reality technologies are potent tools brands need to leverage fast to cement a competitive advantage. Seja Al Zaidi explores how these technologies might just be the real key to capturing a deeply engaged, emotionally connected audience in a world where consumers' attention spans shrink by the day.

Article on Gaming Marketing & Gametech and the opportunity for brand marketers.

On this week's Mumbrellacast, Andrew Banks and Kalila Welch join host, Calum Jaspan to discuss the week's news, which included a big appointment at Dentsu, and a big departure at Havas too. Then, Livewire co-founder and co-CEOs Indy Khabra and Brad Manuel join the podcast.

Data is the new oil, attention is the new black…however you want to spin it, consumption behaviours have been wildly disrupted in what’s been coined as the fourth industrial revolution – the age of connectivity. And while this exposes loads of opportunity for marketing and the technology that powers it, it also poses significant challenges for brands and the consumers with whom they are trying to connect.

In an age where algorithms rule, it’s tempting for marketers to think they can hand over data analysis and insight generation to machines, especially as Artificial Intelligence (AI) takes hold. But AI must be handled with care. It can do many things brilliantly well, but not everything.

Marketers still need an additional layer of expertise to convert their customer data into marketing intelligence.

This is where Human Intelligence comes in.

In this guest post, Amnet MD Indy Khabra (pictured above) shares his top takeouts from Programmatic Week – a week dedicated to educating Dentsu Aegis Network staff on the very latest innovation and changes to the industry.

Foxtel has begun selling linear television advertising space using programmatic tools and advanced data targeting in a leap forward for the Australian industry’s battle to win back revenue from the tech giants.

Starting last week, the pay television broadcaster’s linear advertising is being sold through a new platform developed by sales house MCN called Smarthub, allowing agencies to submit, monitor and analyse bookings through the lens of 47 targeted behavioural segments or demographics.

Perhaps the best proof point to shake up the way we trade Linear TV is the sheer volume of money now passing through programmatic TV in Australia.

That’s the view of Mark Frain, chief sales and marketing officer at MCN.

He made his comments in an onstage conversation at the recent Programmatic Summit in Sydney with Indy Khabra, national managing director at Amnet ANZ.

In a lively Q&A session with Amnet’s ANZ MD, Indy Khabra and MCN’s Chief Sales and Marketing Officer, Mark Frain, hear about the rise of Programmatic TV advertising within the Australian marketplace. Mark and Indy will discuss what’s next in the space, but most importantly how PTV is delivering true business outcomes. The pair will explore attribution studies detailing the results of campaigns delivered using MCN’s PTV platform for two clients across the Dentsu Aegis Network.

Programmatic TV, like many shiny new things in marketing, still has its meaning in the eye of the beholder. As many consider whether it refers to automated trading for traditional linear TV, or data-led video, or both at once, Australia is emerging with the capability to unravel this.

In this opinion piece, Indy Khabra (pictured below), national managing director at Amnet ANZ, explains power of the the people-based marketing equation, and also reminds marketers that they cannot afford to take data for granted.

Programmatic media buying has been in practice for over 10 years now and is fast becoming the standard method for connecting brands to consumers. But as the media ecosystem matures in our new digitally connected age, challenges remain. Education and upskilling to promote better understanding of the vast applications, measurable outcomes and full potential of this relatively new way of buying media is in order. It's important to understand the origin or programmatic, and where we are heading to… Show more

Programmatic media buying has been in practice for over 10 years now and is fast becoming the standard method for connecting brands to consumers. But as the media ecosystem matures in our new digitally connected age, challenges remain. Education and upskilling to promote better understanding of the vast applications, measurable outcomes and full potential of this relatively new way of buying media is in order. It's important to understand the origin or programmatic, and where we are heading to next.
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Here's what retailers need to know about 'programmatic' commerce if they want to survive Amazon's arrival in Australia.

Programmatic Down Under with Indy Khabra

Have you ever wondered how ads make it to your favorite websites? What about those ads that seem as if they were customized to your specific interests? Welcome to New Marketing Institute’s very first podcast, Programmatic Untangled. This is where we discuss MediaMath’s key to unlocking audiences and NMI’s mission to educate, empower and engage marketers. We will release episodes on the last Friday of every month and will feature subject matter… Show more

Programmatic Down Under with Indy Khabra

Have you ever wondered how ads make it to your favorite websites? What about those ads that seem as if they were customized to your specific interests? Welcome to New Marketing Institute’s very first podcast, Programmatic Untangled. This is where we discuss MediaMath’s key to unlocking audiences and NMI’s mission to educate, empower and engage marketers. We will release episodes on the last Friday of every month and will feature subject matter experts from a variety of backgrounds in the digital marketing realm. Join us as we untangle the mysteries of the ad tech industry together! Show less

Tech Success

The impact of tech on today’s agencies continues unabated but how can you make money from the latest opportunities? Hear from the cutting edge of tech as we look at where programmatic, VR, AI, drones and creative technologists fit into the agency mix.

Making TV Part Of A Precision Marketing Toolkit

TV remains a fundamental pillar in the marketing mix as a nearly $5 billion business. But as consumer consumption habits change and TV viewers are divided amongst different devices and content channels, TV buyers and sellers are struggling to keep up with this audience fragmentation. Marketers are faced with the realisation that they need to adapt and adjust their TV ad strategy in order to make the most effective investments. Insights will… Show more

Making TV Part Of A Precision Marketing Toolkit

TV remains a fundamental pillar in the marketing mix as a nearly $5 billion business. But as consumer consumption habits change and TV viewers are divided amongst different devices and content channels, TV buyers and sellers are struggling to keep up with this audience fragmentation. Marketers are faced with the realisation that they need to adapt and adjust their TV ad strategy in order to make the most effective investments. Insights will be provided into what is driving these shifts and how advertisers and broadcasters are starting to reap the benefits of Programmatic Television. The evolving use of data, automation and measurement are bringing opportunities to recapture efficiency and deliver measurable business impact. Show less