Darin Berntson

Sales? Systemized. Onboarding? Systemized. Feedback & approvals? Systemized. Content creation & reporting? Systemized. Communications & follow up? Systemized AF. I make every part of the client experience FUN, EASY, and SIMPLE in ClickUp because freelancers are dime a dozen these days, and meeting deadlines is only a small part of why a client chooses to *stick around for a long time*. #clickup #freelancetips #freelancers #freelance #freelancing #getorganized

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I don't know who needs to hear this, but EVERYONE can see your email subscription names. I can't tell you how many HubSpot portals we get into that have subscription names like "Nurturing Emails" or "Bob's Leads." 🤦‍♀️ These settings are not just an internal naming convention. They're to help your subscribers pick which types of messages they do (and don't) want to receive on the "manage preferences" page. And I can guarantee you, no one wants to subscribe to emails from Bob. 😂

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3 things that can make or break your 2024… As each year passes and competition grows it’s going to get harder to consistently scale…   Attention is only going to get more expensive…   Posting content that generates inbound leads every day may become more time consuming…   And converting those leads into clients requires better systems and infrastructure.   But here are 3 things that can take any business from $0 to $$20k-$50k+/mo despite all these difficulties:   1. Organic marketing.   This accounted for 90% of our revenue when we scaled to multiple 5 figures a month.   And even today we’re still mostly organic.   It’s the lowest cost and safest way to generate revenue.   Some businesses may crash and burn because they spend all their liquid cash on marketing…   But if you have a strong organic marketing system then you’ll have people coming to you for little to no cost.   2. Branding and authenticity.   If you want to become an industry leader where you or your team don’t have to desperately chase down leads just to scale…   But instead, have them pay in full within the first couple of interactions with you...   Then an authentic brand is what will make this happen.   That’s how you’ll make multiple 6 figures+ a year without dropping off like most coaches, consultants, course creators, and service based businesses do.   3. Understanding business operations.   Being able to create a plan, infrastructures, and systems while leading a team to implement those systems is what will actually allow you to scale every month.   Better yet, it allows you to stop work early guilt-free or even take more days off every week.   But there’s also one make-it-or-break-it factor...   And without it, you may be missing out on tons of growth.   What is it?   I’ll tell you 1-1 along with our exact organic marketing and branding strategy. DM me to have a discussion. - G Bass #OrganicMarketing #LinkedIn #Branding

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CRM implementations always take more time than you wish they would. Your only choice is whether to spend that time up front, ensuring a solid implementation, or to spend that time in inefficiencies for your team every day after a rushed implementation is complete. Don't worry, I'm not saying you need to spend months and months waiting to get value from your new big investment. But I am saying it's going to require some detailed strategy discussions and more than the 2 weeks you'd like it to.

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I like to joke that I spend so much time in HubSpot, I should probably pay rent. Now, as I build a marketing agency from the ground up, that’s only become more accurate. But you know what? Loyal tenants get rewarded. 😌 HubSpot is constantly rolling out new features & product updates that make my life (and my clients’ lives) a million times easier. Perfect example: their launch of Spotlight - a new way to show off all of their coolest updates (100+ and counting!) and the most exciting new Hub features since last year’s INBOUND. As a content marketer though, what I’m most stoked about is the all new Content Hub 💃🏽🪩 It saves me soooo much time when I’m creating content. What I love most: 1️⃣ It connects to your CRM data, so you can personalize your content for existing customers and audience 2️⃣ It runs on AI,  so things like SEO suggestions and keeping your brand voice consistent across all of your content becomes a breeze 3️⃣ And my personal fave: With a single click, I can take one piece of content and easily repurpose across social, ads, email, blog posts (I can even create audio files!) Reason #4980432 why HubSpot is the best customer platform out there. ✨ Check out all their Spotlight launches at Hubspot.com/Spotlight! (You’re welcome in advance.) #HubSpotPartner

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I get asked every week to consult on smaller agencies. Here's all you need to know: 1. Hire great people. Without them, you'll constantly be putting out fires. 2. Choose an ICP. Without one, you'll need to endlessly build new skills and SOPs. 3. Become world class at your service. It's easy to scale when you're better than 99% of the market. It may seem obvious, but it's not. Finding an agency excelling in all three areas is near impossible because: → Hiring & retaining great people is incredibly difficult. → Turning down quick money to maintain your ICP is incredibly difficult. → Becoming world class at your service is incredibly difficult. Multiply them all together & you have an insane mountain to climb.

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~75% users 📈 make judgments on a company’s credibility based on its website design. ~88% of users are not likely to return when they have had a bad user experience. 🤯 How to design an attractive website? 🟢 Avoid Using Stock Images ↳ The more original content you add to your web pages attracts customers. 🟢 Add a Testimonials Section ↳ Customer testimonials can be very powerful. ↳ They increase your chances of getting more sales 🟢 Update Your Website Regularly ↳ The key to making and maintaining an attractive website is to update it on a regular basis. 🟢 Choose a Catchy Domain Name ↳ You need to have an attractive brand name so that your domain sounds catchy 🟢 Use Search Engine Optimization ↳ To make your website more discoverable in search engines, you need to work on your SEO. 🟢 Ensure Your Website is Responsive ↳ If your site’s text, images, or buttons get cramped when it is opened from a mobile phone ↳ Your visitors will be put off.  ↳ Ensuring your site is responsive is critical for having an attractive website. 🟢 Make Your Website Easy to Navigate ↳ Even if you use a very attractive website design ↳ Your audience will not spend time browsing through your site if it is not easy to navigate. A good design is the backbone of an attractive website.✅ P.S. Repost ♻️ this for your LinkedIn network.

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Mailchimp. Zoho. MailerLite. Brevo. Constant contact. Whichever email marketing software you use, you have the same issue: list cap😡 Adding more email addresses to your email list should be a joy, but instead, you need to move up a tier and pay more… no fun. 😨 Imagine adding as many email addresses as you wish without spending another dime. Wouldn’t that be awesome? Well, with GiveSuite, that’s exactly what you can have! Absolutely no list cap and no extra fees for adding as many email addresses as you can. (That’s besides all the great features) If this sounds good to you, let's talk! I'd be happy to give you a tour of GiveSuite and see why so many nonprofits have made the switch 🤠 ----->https://lnkd.in/df_Bp-qE #nonprofitCrm #nonprofitmarketing #nonprofitmanagment

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Talking about website 🕸️ conversions. This comes up a lot when I'm on sales calls. I get asked well what do I need to do to improve my website to get people to convert? You have a form that says get demo. That's good enough right? 🙅‍♂️ Why not offer them something like a savings calculator or something where they can interact with. They can put in their data, try to figure out is the solution that you're offering me right for me. It's creating something sticky 🍯 on your website. It's keeping them there a little bit longer, and then maybe ask for their email address, and then you can nurture them a little bit. Drop in the comments what you think and what you're doing to try to get people to convert beyond a demo request. Go, Sixers! #website #conversion #technology #digitalmarketing #content

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Clients balking at your rates? Go up market I've gotten a lot of questions lately about how to handle price objections from prospective clients. Readers will ask, "How do I deal with prospects who can't afford my rates?" The answer is simple: you don't. It's the wrong question to begin with. In this scenario, we assume we must negotiate our rates to "resolve" the issue and reach an agreement. That's the wrong approach. We shouldn't be fighting these battles in the first place. If you're sick of lowering your prices and ready to work with clients based on the value you bring, there's only one thing you can do. Approach better quality clients. If you're dealing with people who bulk at prices or continuously express budget issues, try going upmarket. Pitch for bigger clients with larger budgets. If you start approaching more mature companies, you won't deal with budget objections (as often, at least). Many early-stage entrepreneurs think it's harder to work with bigger companies. That's just not the case. It takes about the same effort to find, pitch, and book a call with a decision maker at a 250+ person company as it does a 10-person startup. Sure, the decision-makers are different, but the process is the same. My first business coach taught me this, and it was a game-changer. I stopped wasting my time haggling over rates with price-sensitive startups and started charging fees that gave me some margin. As soon as I did, it gave me the leverage to work less and hire others. I work with venture-backed companies for a reason: they have healthy marketing budgets. I'm not wasting time pitching someone who might not be able to afford it in the first place. Make sense? If you found this helpful, repost it ♻️ for others in your network. - P.S. Want more advice like this? Subscribe to Dan's Dispatch 👇 https://lnkd.in/eY4aGJa

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A podcast is a content marketer's dream. But only if it's planned, created, and used correctly. Your show should... 1. Amplify your brand awareness. 2. Make your audience want to tune in. 3. Fuel social and email distribution. And once you have a consistent quality show, you can use it forever. *** Get my free 5-day distribution crash course: https://bit.ly/3Wzefzu

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Most B2B websites read like the fine print on a utility bill. Instead, they should grab the reader's attention, pulling them further into the site. It all starts with an attention-grabbing heading and subheading. This should resonate with your ICP. Make it as specific as possible. Who you help and how you uniquely help them. Your UVP needs to be clear. Below this, expand on your ICP's problem in more detail. Show the reader that you truly understand what they're going through. The reader needs to feel like you understand them. And that their problem is something that MUST be solved. Next, introduce them to your grand plan. Your unique process or solution. How will you help fix their problem? Which, you have fixed many times over... Now is the time to show the user relevant case studies and other social proof. Finally, call them to action. How can the user get in touch? One small note... not every user is ready to do this. Ensure you have a variety of CTAs like a newsletter or webinar sign-up. In summary, your website should take the user on a journey. If they come to the site feeling anxious and worried, they have a problem to solve... With your help, they can get this fixed! They can live happily ever after. Well, maybe not happily ever after... But they'll be a step closer to solving one of their problems. And you'll have a new customer!

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Hubspot Legacy Account Available Today Marketers, agencies, webmasters...anyone in need of a website/CRM platform for themselves or clients, I have a legacy Hubspot account available. (Moved a small site to Wordpress that didn't need Hubspot.) Subscription is $250/month with unlimited contacts and emails + many features not available with new Hubspot starter accounts. ⏱️ DM me TODAY Friday June 7 with your offer if interested. Or call (973) 339-3918 and leave a message. Otherwise I'll just be cancelling the account...hate to see this go to waste, considering the $800/month needed to get a comparable Hubspot seat today! #hubspot #crm #wordpress #cms

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You know that your website is the virtual depiction of your business. It’s crucial to make sure it comes across as polished and efficient, so potential customers have faith in what you have to offer. So how can you make your website truly effective? It takes more than a few clicks and re-designs. You need an approach that combines a clear message with appealing visuals that will leave an impression on potential customers. #Website #UX #Marketing #Messaging

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