About
Articles by Douglas
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Don't Chase Millennials...Find Your Customers
Don't Chase Millennials...Find Your Customers
By Douglas Hutton
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How to Create a Case Study for Promotional Use
How to Create a Case Study for Promotional Use
By Douglas Hutton
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Case Studies in Your Marketing = Return on Investment
Case Studies in Your Marketing = Return on Investment
By Douglas Hutton
Contributions
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What are the common pitfalls and challenges of using NPS and how do you overcome them?
Lack of context is a true pitfall. You cannot make decisions based solely on how likely someone may recommend, but a great way to extract additional insights from your respondent is to follow up with a matrix-formatted question (#surveymonkey comes to mind) using a 5-point Likert scale to ask 3-4 questions about specific topics like: ease of use, helped solved my issue, etc. (Be mindful to customize those questions based on your product or service.) By using a matrix-formatted question it allows the respondent to answer very quickly and effortlessly and enables you to build trends that can be used to take corrective action.
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What are some of the common pitfalls and challenges of word of mouth marketing and how can you avoid them?
This is an important point. For all the positives that come from WOMM, this is the trickiest to navigate. Not only is there the potential for negative views to spread, but conversely is controlling the narrative to highlight the positive attributes/features/benefits of your service (or product) that you want to highlight to your target audience. It's imperative to reinforce your integrated marketing campaign with key features and benefits that can be easily remembered and repeated by fans who want to promote your service/product.
Activity
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Today marks the end of my second week as a Marketing Intern at MJH Life Sciences®! In just two short weeks, I have been welcomed into a great company…
Today marks the end of my second week as a Marketing Intern at MJH Life Sciences®! In just two short weeks, I have been welcomed into a great company…
Liked by Douglas Hutton
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If you don’t know about Association of Cancer Care Centers, it is time - Douglas Flora, MD, LSSBB, FACCC Nadine Barrett, PhD, MA, MS #ACCC #Cancer…
If you don’t know about Association of Cancer Care Centers, it is time - Douglas Flora, MD, LSSBB, FACCC Nadine Barrett, PhD, MA, MS #ACCC #Cancer…
Liked by Douglas Hutton
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In my recent post, I shared the significance of the relationships we cultivate in the workplace. It's increasingly rare to find colleagues with whom…
In my recent post, I shared the significance of the relationships we cultivate in the workplace. It's increasingly rare to find colleagues with whom…
Liked by Douglas Hutton
Experience & Education
Licenses & Certifications
Volunteer Experience
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Advisory Board Member
NJ Governor's Jefferson Awards
- 2 years
The New Jersey State Governor's Jefferson Awards is a joint program administered by The Community Foundation of New Jersey, The Star-Ledger Powering NJ.com, and The Governor's Advisory Council on Volunteerism, with support from corporate underwriters.
The Jefferson Awards is a national volunteer recognition program established in 1972 by the American Institute for Public Service in cooperation with the U.S. Senate and the White House. Designed to honor volunteers in all areas of the…The New Jersey State Governor's Jefferson Awards is a joint program administered by The Community Foundation of New Jersey, The Star-Ledger Powering NJ.com, and The Governor's Advisory Council on Volunteerism, with support from corporate underwriters.
The Jefferson Awards is a national volunteer recognition program established in 1972 by the American Institute for Public Service in cooperation with the U.S. Senate and the White House. Designed to honor volunteers in all areas of the United States, the programs are coordinated by local media partners. -
Advisory Committee Member
Newark Public Schools: Audio/Video Advisory Committee
- 6 years
Education
The NPS's Audio/Video advisory committee is a combination of educators and for-profit working professionals that discuss, help monitor and suggest curriculum guidelines for the public school system.
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Volunteer
Cranford Jaycees
- Present 6 years 9 months
Social Services
I work with a terrific bunch of people who understand that volunteering in our community/town, helps make it a great place to live, work and raise a family.
To-date, I've sat on the annual golf outing 3-person committee and also volunteer for a variety of other annual events. -
Heach coach & Asst Coach
Union Little League
- 2 years 7 months
Children
Head Coach and/or Assist Coach roles for 2 years. Taught basic skills and the game of baseball. Most importantly, I wanted the boys to have fun and find their own appreciation for the game of baseball.
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Head Coach
Cranford Soccer Club
- Present 5 years 7 months
Children
Head Coach of a boys soccer team in the U15 division. While teaching new skills and understanding of soccer is important, I think life lessons on teamwork, communication, learning strategy and having fun are going to be the most critical aspects the boys can take away from their experience.
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Advisory Board - Transformative Leadership in Disruptive Times
Seton Hall University School of Business
Education
Honors & Awards
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2020 Agency Distribution MVP Award
Guardian Life
Recognition of significant contribution for successful launch of Guardian's Candidate Portal, as well as achieving high results and continued growth of the Association Alliance Program.
Organizations
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ASAE: The Center for Association Leadership
Gold Circle Judging committee
- Present -
NJ Small Business Development Center - Rutgers Business School
Board Member & Marketing Chairperson.
-Board member asked to assist with idea generation and promotional sponsorship to generate awareness among NJ businesses and philanthropic communities.
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NJ Ad Club
Vice President & Communications Committee Chair
-NJ Chapter of the national professional association of marketing and advertising professionals.
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Product Development & Management Association – NJ Chapter
Member
-PDMA's mission is to improve the effectiveness of individuals and organizations in product development and management through collaboration, information exchange, training, etc.
Recommendations received
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LinkedIn User
12 people have recommended Douglas
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I’ll be a featured speaker at this year’s Bar Convent Brooklyn for Park Street University’s seminar, “Delivering Performance at Distribution”. Come…
I’ll be a featured speaker at this year’s Bar Convent Brooklyn for Park Street University’s seminar, “Delivering Performance at Distribution”. Come…
Liked by Douglas Hutton
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Wrapping up another successful American Society of Clinical Oncology (ASCO) conference in 2024! It was a pleasure networking and connecting with…
Wrapping up another successful American Society of Clinical Oncology (ASCO) conference in 2024! It was a pleasure networking and connecting with…
Liked by Douglas Hutton
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This weekend, I supported my health as well as Blue Ridge Pride running (and walking) in their inaugural Pride 5k in Asheville’s Carrier Park…
This weekend, I supported my health as well as Blue Ridge Pride running (and walking) in their inaugural Pride 5k in Asheville’s Carrier Park…
Liked by Douglas Hutton
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I’m excited to attend #ASCO24 this weekend. This will be my first rodeo at our nation’s largest oncology conference, so I’m not quite sure what to…
I’m excited to attend #ASCO24 this weekend. This will be my first rodeo at our nation’s largest oncology conference, so I’m not quite sure what to…
Liked by Douglas Hutton
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I’m excited to announce I am starting a new chapter of my career as Chief Diversity, Equity, and Inclusion Officer at the Bill & Melinda Gates…
I’m excited to announce I am starting a new chapter of my career as Chief Diversity, Equity, and Inclusion Officer at the Bill & Melinda Gates…
Liked by Douglas Hutton
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Humbled that my advocacy for the neuro-diverse was recognized by ARC Morris - but the true Champions of Change are those who have committed their…
Humbled that my advocacy for the neuro-diverse was recognized by ARC Morris - but the true Champions of Change are those who have committed their…
Liked by Douglas Hutton
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Enjoyed discussing Modern Messaging in Financial Services with other wonderful panelists at the The Gramercy Institute's Financial Marketers Forum in…
Enjoyed discussing Modern Messaging in Financial Services with other wonderful panelists at the The Gramercy Institute's Financial Marketers Forum in…
Liked by Douglas Hutton
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Just finished the course “Communicating with Emotional Intelligence” by Brenda Bailey-Hughes! Great tips to help hone EQ skills. I picked up two good…
Just finished the course “Communicating with Emotional Intelligence” by Brenda Bailey-Hughes! Great tips to help hone EQ skills. I picked up two good…
Shared by Douglas Hutton
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