About
Articles by Eduardo
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4 reasons to impact your company's future
4 reasons to impact your company's future
By Eduardo Henriques
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Your next destination? a USA state within the next 6 months ¯\_(ツ)_/¯
Your next destination? a USA state within the next 6 months ¯\_(ツ)_/¯
By Eduardo Henriques
Contributions
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How can you use a brand audit to identify opportunities for growth?
Beyond an internal audit, the key to unlocking growth opportunities lies in a brand awareness study. This approach delves into how consumers perceive and recognize your brand, shedding light on potential areas for expansion. To maintain a pulse on your brand's health and evolving market dynamics, establishing a yearly brand tracker is essential. Ponder.ly excels in facilitating these studies, offering robust tools to continuously measure and monitor your brand's performance, ensuring you stay ahead in a competitive landscape.
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How can you use user personas to increase conversions?
Crafting buyer personas helps tailor marketing to customer needs, enhancing relevance and engagement. Use these insights to personalize content and channels, ensuring your message resonates. Regularly update your strategies based on feedback and A/B testing to stay aligned with customer preferences. For streamlined persona management and targeted marketing, consider using Ponder.ly, a tool designed to optimize your efforts and boost conversions by keeping you connected with your audience's evolving needs.
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You're struggling to create user persona templates. How can different tools help?
Today creating personas is daunting. A buyer persona should not need to be a guessing game And it should come from an accurate read of your own customers. Here are the things you need to look for: 1 ability to import your own customer data 2 ability to to crunch and analyze the imported data 3 ability to create a buyer person from that import 4 ability to allow you to continuously aggregate data point to the buyer persona via Aubrey and other importing integration. Check out: www.Ponder.ly
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You're struggling to create user persona templates. How can different tools help?
Hi, everyone. I am one of the founder of Ponder.ly - we help companies craft the most accurate persona with out Buyer Ai. How do we do it? We Import + Analyze + Enrich + Repeat. Merging 1st-Party Data & Zero-Party data to provide you the world’s first Ai buyer persona you can interact with. Creating a buyer persona is no lo. Get a tedious task. www.ponder.ly - we are currently in beta. Go ahead, and demo your data today.
Activity
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No soy atleta olímpico pero comparto este símbolo universal para logros máximos 😬. Estos últimos años estudiando, trabajando y viviendo mi vida…
No soy atleta olímpico pero comparto este símbolo universal para logros máximos 😬. Estos últimos años estudiando, trabajando y viviendo mi vida…
Liked by Eduardo Henriques
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Shane and Mikey Murphy, the founders of Boostly (YC S22), have just raised a $5.6 million seed round. They started building in 2017 and have spent…
Shane and Mikey Murphy, the founders of Boostly (YC S22), have just raised a $5.6 million seed round. They started building in 2017 and have spent…
Liked by Eduardo Henriques
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We're very excited to be investing in OrcaPanda! 🐼 OrcaPanda is driven by a desire to make AI accessible to all businesses. By focusing on…
We're very excited to be investing in OrcaPanda! 🐼 OrcaPanda is driven by a desire to make AI accessible to all businesses. By focusing on…
Liked by Eduardo Henriques
Experience & Education
Licenses & Certifications
Volunteer Experience
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Board Member
Silicon Slopes Latino
- Present 3 years 7 months
Science and Technology
Help in the organization and promotion of the chapter in marketing, branding, and general operations.
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Board Member
ARCHES ACADEMY INC
- Present 3 years 9 months
Education
Involved in helping and structuring all marketing and communications efforts for the school.
Projects
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Friday Night At Freddy’s Augmented Reality Digital presence
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Development if the digital presence for the launch of Friday Nights at Freddy’s AR global launch.
Other creatorsSee project -
Starboard Cruise Services Presentation design
- Present
Ongoing support for presentation design, bid presentations, branding and more.
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BrowardCollegeBlog.com
In charge of managing the redesign of the Broward College Blog website. Planned the content migration to the new WordPress platform. Managed a team of 4 to helped with the UX recommendations and design outcome of the new website so that it was up to date and mobile ready.
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TobaccoFreeFlorida.com
In charge of developing a two phased approach for the Agency of Record for Tobacco Free Florida (AlmaAd) to improve the performance of the website for general market and US Hispanic. Phase 1 entailed conducting user interface audit, site content audit and conversion funnel audit for the final delivery of a recommendations report. Phase 2: based on our recommendations the project required UX improvements, design improvements, front end programming improvements and mobile upgrades to better…
In charge of developing a two phased approach for the Agency of Record for Tobacco Free Florida (AlmaAd) to improve the performance of the website for general market and US Hispanic. Phase 1 entailed conducting user interface audit, site content audit and conversion funnel audit for the final delivery of a recommendations report. Phase 2: based on our recommendations the project required UX improvements, design improvements, front end programming improvements and mobile upgrades to better service content to users for general market and US Hispanics.
Results: 80% improvement of bounce rate to the US site, 12% improvement of mobile bounce rate, 78% improvement on site load time and increase pageviews by 1.7 pages. -
Teaforte.com
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As one of the most recognized and unique tea experiences in the market, Tea Forté had fallen behind its own motto of avant-garde design and modern look and feel. They felt their conversions and overall sales were being affected and wanted to modernize their e-shop. They tasked Micstura to help them update Teaforte.com’s user experience, update its interface design, all while maintaining its legacy systems.
Other creatorsSee project -
Nintendo 3DS Mini-Site
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A social enabled minisite, where users can share their wishes over Twitter, Facebook and email.
Other creators -
Honors & Awards
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2O24 utstanding Alumnus in Advertising
School of Communications and Information Science
Languages
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Spanish
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Portuguese
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Organizations
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Creative Action
Volunteer
- PresentHelping the organization in executing kid programs in the arts and new digital platforms.
Recommendations received
3 people have recommended Eduardo
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There's nothing more exciting than being at the forefront of something special. We're forging new paths at Harmonya and it's so validating to be a…
There's nothing more exciting than being at the forefront of something special. We're forging new paths at Harmonya and it's so validating to be a…
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¿Te has preguntado por qué no tienes plata? Probablemente porque quienes te enseñaron lo hicieron mal. Toma nota. Algunos malos consejos: -…
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Earlier this month, we volunteered at the 2024 CARE Fair, an annual event where community agencies and medical, dental, and vision service providers…
Earlier this month, we volunteered at the 2024 CARE Fair, an annual event where community agencies and medical, dental, and vision service providers…
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Executive MBA - #Westfield Business School Celebro con alegría mi graduación del EMBA en #Westfield Business School. Una experiencia que inicio…
Executive MBA - #Westfield Business School Celebro con alegría mi graduación del EMBA en #Westfield Business School. Una experiencia que inicio…
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