Sam Heaton

As you scale DTC - customer acquisition costs will increase...AND you'll make more $. Revenue growth doesn't come from acquisition growth - it comes from retention. Stacking customers is how we help build multiple 8 figure brands. So focus on increasing order value - it won't be impacted the next time Instagram goes down... #dtc #customeracquisition #shopify #digitalmarketing #facebookads #googleads #tiktokads Everything Bagel

5

Want to boost your blog's SEO? Our latest guide reveals top tips to optimize your posts for better search rankings and increased traffic. Perfect for bloggers in Kansas City and beyond! Dive in and start optimizing today! https://lnkd.in/grsUauMg

1

📈 **Maximize Your Local Business with Google Ads Strategies!** 📈 Looking to enhance your local business visibility with Google Ads? Check out our latest post, "Google Ads Strategies for Local Businesses," for actionable insights and tips. 💡 **In this article, you’ll discover:** - Effective strategies for optimizing local Google Ads campaigns. - Tips for targeting the right audience and increasing ROI. - Techniques to boost your local search presence and drive traffic. Unlock the full potential of Google Ads and drive more local customers to your business. Read More - https://lnkd.in/gJ7vC52h #GoogleAds #LocalMarketing #DigitalMarketing #PPC #MarketingStrategy

1

A super simple argument for why TikTok Shop ads are more valuable than TikTok website ads even with the 6-8% commission. TikTok Shop ads amplify website sales. >> TikTok website ads do NOT amplify TikTok shop ads. CPMs, increased Conversion Rates and lower CPC are all things we're looking at to figure out where to optimize. Which do you prefer and why? Ultimately this must come down to client goals but interested to hear what people are running! Also, check out these insane results from a client we just launched! 30X ROAS on shop ads. 👀

16

1 Comment

Today in Forbes, our Founder Melissa Kandel shares insights about when to niche down your marketing: "For email campaigns, check the trajectory of your open rates and click-through rates. Are they trending up or down? Try segmenting your audience and sending again, checking how this impacts the email campaign's performance. If it improves, you've got a sign that you need to niche down your messaging for email distributions." #Forbes #littlewordstudio #marketingstrategy https://lnkd.in/gZc75KE7

1

Heads up Rebels and Multifamily Marketers! 🚀 Google Ads is rolling out some changes starting this month. Campaigns with inactive keywords older than 13 months could get automatically paused, but don't worry! Reactivating those keywords is always an option if they start gaining traction again – this update will just be streamlining your campaigns and focusing on what works best. 💡 Stay ahead of the game with Repli and stay tuned for more industry updates with our Rebel Report newsletter: https://hubs.la/Q02y0GsX0 #GoogleAds #KeywordStrategy #DigitalMarketing

7

SEO Growth Loops: How Leafly and Weedmaps scaled their traffic on autopilot and how to apply them to your Dispensary. UGC signals have become more important than ever with forums like Reddit and Quora seeing massive traffic gains in the last algorithm updates. #Cannabis #CannabisMarketing #SEO #GrowthLoops

11

2 Comments

The end of the month is upon us and you know what that means agency leaders: reporting time! AgencyAnalytics has your back as the all-in-one agency reporting solution! https://lnkd.in/gijXupNX White Labeling Capabilities ✅ A Suite of SEO Tools ✅ 80+ Marketing Integrations ✅ Custom Dashboards & Reports ✅ Join the 6,500+ agencies that have streamlined their client reporting. 💪 #DigitalAgency #MarketingAgency #AgencyTips

4

Here's 7 different tactics to help improve your CPM on Youtube... AKA how to improve your total ad revenue A thread🧵👇🏼 1. Geographic Location Listed on Your Channel - Where are your viewers (or your economic spending of your viewers) based in? Different locations produce different spending habits of advertisers. 2. Age of Audience How much buying power does your audience have? How much spending power do they have? Know your audience and view them through the lens of the advertiser. Would they want to advertise on your channel? 3. Niche or Industry Are you in a profitable niche on Youtube? There is PLENTY of opportunity on Youtube, but is there anything out there to show you that your niche is profitable in this space? 4. Seasonal Change in Certain Niches If you're wondering why your CPM goes up and down, maybe something you are looking at are seasonal changes within your niche. Example: maybe your a gym channel where January 1 roles around and you'll see higher CPM due to new year, new me type of season. 5. Types of Ads Placed on Video When you're monetized on Youtube, you're able to select what type of ads placed on your videos. We check them all because not every ad is pushed in total. More ads are more opportunity, let Youtube figure it out 6. Made for Kids Content If your content is for kids. Check the box. Plain as that. If you have a kids channel, you'll make less ad revenue due to the nature of child privacy laws. Don't sweat it though. If you can put out great kids content, you still have the opportunity to create income. 7. Videos Safe for Viewing The content of your videos can drive your CPM down. If you have questionable content in your videos, ads may not even be able to put in your videos. Examples are inappropriate language, adult content, violence, shocking content, harmful ads, recreational drugs, controversial issues, demeaning content, etc. Here's the bottom line and hopefully some encouragement. Ad revenue is important. There

4

Here's 7 different tactics to help improve your CPM on Youtube... AKA how to improve your total ad revenue A thread🧵👇🏼 1. Geographic Location Listed on Your Channel - Where are your viewers (or your economic spending of your viewers) based in? Different locations produce different spending habits of advertisers. 2. Age of Audience How much buying power does your audience have? How much spending power do they have? Know your audience and view them through the lens of the advertiser. Would they want to advertise on your channel? 3. Niche or Industry Are you in a profitable niche on Youtube? There is PLENTY of opportunity on Youtube, but is there anything out there to show you that your niche is profitable in this space? 4. Seasonal Change in Certain Niches If you're wondering why your CPM goes up and down, maybe something you are looking at are seasonal changes within your niche. Example: maybe your a gym channel where January 1 roles around and you'll see higher CPM due to new year, new me type of season. 5. Types of Ads Placed on Video When you're monetized on Youtube, you're able to select what type of ads placed on your videos. We check them all because not every ad is pushed in total. More ads are more opportunity, let Youtube figure it out 6. Made for Kids Content If your content is for kids. Check the box. Plain as that. If you have a kids channel, you'll make less ad revenue due to the nature of child privacy laws. Don't sweat it though. If you can put out great kids content, you still have the opportunity to create income. 7. Videos Safe for Viewing The content of your videos can drive your CPM down. If you have questionable content in your videos, ads may not even be able to put in your videos. Examples are inappropriate language, adult content, violence, shocking content, harmful ads, recreational drugs, controversial issues, demeaning content, etc. Here's the bottom line and hopefully some encouragement. Ad revenue is important. There

10

3 Comments

Agency owners— how are you positioning your business for success? 📈 Tim Condon, Clutch CRO, sat down with Jason Swenk, host of the Agency Mastery podcast to discuss what practices differentiate high-performing agencies from low-performing agencies. Over the course of the episode, Tim shares valuable insight from his experience working with professional services companies and marketing agencies! 🎧This episode is for you if you're looking to learn key tips on boosting organic growth, shortening the sales cycle, and top practices for sustainably building your agency's long-term success. Check out the full episode with the link below! ⬇ #AgencyGrowth

23

2 Comments

Google announces updates, and they are (query) matching all of our expectations! 👍👍👍👍 More news here: https://lnkd.in/gr8Pjuav #digitalmarketingnews #digitalmarketingpodcast #seo #ppc

1

Integrate PPC into your marketing mix for a cohesive narrative! Strengthen your brand's message across platforms and extend your reach with strategic PPC campaigns. Learn how to harmonize your marketing efforts: https://loom.ly/j0X5u6c #PPC #MarketingIntegration #BrandStory

2

Standing out from competitors requires tailored search engine optimization solutions designed specifically for you and your target audience. Create lasting impressions in their minds while becoming industry leaders. Learn more >> https://bit.ly/3ZFRrhp #BruceClay #googleseo #seo

1

▶ Get your SEO groove on with Lane and Frankie Fihn! Tune in every Wednesday at 8:30 am PST/11:30 am EST for an electrifying jam session where we break down the latest in SEO news, strategies, and tactics. This isn't just any session—it's the ultimate SEO jam you won't want to miss! ➡ Links and Resources for this episode and all of our MCOE content in the comments below! #SEOJamSession #SEOTrends #SEOStrategies #DigitalMarketing #SEOTactics #SearchEngineOptimization #SEOExperts #SEOTips #MarketingWednesday #SEOCommunity

Here’s how to make SEO your biggest revenue driver (advice based on generating +$20 million in revenue, not pipeline): ✅ Treat it as a demand capture channel Skip top of the funnel entirely, and jump straight into JTBD middle & bottom of the funnel. There’s gonna be plenty of room later to play the awareness game. The magic of SEO lies in the ability to reach buyers who are already searching for your product. That may be only 5% of your TAM buyers (in-market buyers), but that’s more than enough to grow you to (hundreds of) millions in ARR. Plus, the bar is so low - since most SEOs are chasing vanity metrics (traffic), these low-volume, high-intent long tail money keywords are such an untapped opportunity. ✅ Spend money on content, not backlinks Backlinks don’t generate revenue, content does. You can’t rank for all these keywords where buyers are already searching for your solution until you have a page of content for that query, so building backlinks won’t help. Let’s say there are 10,000 ways (KWs) prospects are searching for you already. This is your lowest hanging fruit you should saturate first. Once you cluster those 10,000 keywords, you’ll have e.g. 2,000 pages of content to create. The faster you publish this content, the faster you’ll capture all the existing demand. So, your goal should be increasing content publishing velocity, because publishing 10 pages a month means it’ll take you 200 months (almost 20 years!) to just saturate existing demand. Publish 200/month, and you’ll do that in under a year. ✅ Natively integrate product into content Google rewards content that provides the most value to the user. That should be your first step - to create the best page of content Google can show to the user. Skip this step and jump straight into promoting your product and you just won’t rank. Once you’ve provided value and solved the user's problem, the next step is to position your product as the natural next step: as a better / cheaper / faster alternative. It’s that simple! ✅ Report on performance weekly It’s hard to hide when you’re transparently reporting on progress every week. It’s gonna push you to do better. Once the campaign hits mid stage (usually 4-6 months in), go from just reporting on leading indicators to reporting on signups & revenue. Conversions should start increasing linearly with traffic. I know that with the old SEO playbook conversions never increase linearly with traffic, but with this playbook, they do. Because, remember, we’re targeting just high-intent, revenue generating opportunities - none of those fluffy TOFU keywords that drive a ton of traffic but little-to-no signups.

15

4 Comments

Omniscient OnPage v2 is LIVE 🚨 Instead of charging hundreds or even thousands of dollars to teach you EVERYTHING you'd ever need to know about OnPage SEO, I've put the sale on for JUST $27! 😲 For more info and to grab your discounted copy, visit the link in comments for more information 👇

29

9 Comments