Heather Lauer

Corporate and Startups keep a close eye on the elections, government affairs and public notices. Why??? Because it impacts their businesses. Politicians are Policy Makers. Policies they make have a direct and indirect impact on the business operations. Corporate Communications professionals need to be an expert in Public Policy tracking and Public Affairs too apart from Public Relations. Government and Politicians are a key external stakeholders and influencers for businesses. Lobbying by entrepreneurs across the globe since a century is a common phenomenon. Industry Bodies of varying ministries gives an option to varying entrepreneurs and organisations to share their feedback to the Ministry, elect their representative for that body, suggest changes in policies, propose policy plans and participate in the engagement for nation building. Public Affairs is a serious business and needs to align with the PR planning. #hemamalini #superstar #loksabha #memberofparliament #parliament #delhi #mathura #legacy #legend #publicpolicy #publicaffairs #corporateaffairs #artist #influencer #keyinfluencer #messaging #governmentaffairs #publicrelations #pr #corporatecommunications #internalcommunication #stakeholdermanagement #stakeholderengagement #brandengagement #thoughtleader #thoughtleadership

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Corporate and Startups keep a close eye on the elections, government affairs and public notices. Why??? Because it impacts their businesses. Politicians are Policy Makers. Policies they make have a direct and indirect impact on the business operations. Corporate Communications professionals need to be an expert in Public Policy tracking and Public Affairs too apart from Public Relations. Government and Politicians are a key external stakeholders and influencers for businesses. Lobbying by entrepreneurs across the globe since a century is a common phenomenon. Industry Bodies of varying ministries gives an option to varying entrepreneurs and organisations to share their feedback to the Ministry, elect their representative for that body, suggest changes in policies, propose policy plans and participate in the engagement for nation building. Public Affairs is a serious business and needs to align with the PR planning. #shatrugansinha #superstar #loksabha #memberofparliament #parliament #delhi #mathura #legacy #legend #publicpolicy #publicaffairs #corporateaffairs #artist #influencer #keyinfluencer #messaging #governmentaffairs #publicrelations #pr #corporatecommunications #internalcommunication #stakeholdermanagement #stakeholderengagement #brandengagement #thoughtleader #thoughtleadership

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Corporate and Startups keep a close eye on the elections, government affairs and public notices. Why??? Because it impacts their businesses. Politicians are Policy Makers. Policies they make have a direct and indirect impact on the business operations. Corporate Communications professionals need to be an expert in Public Policy tracking and Public Affairs too apart from Public Relations. Government and Politicians are a key external stakeholders and influencers for businesses. Lobbying by entrepreneurs across the globe since a century is a common phenomenon. Industry Bodies of varying ministries gives an option to varying entrepreneurs and organisations to share their feedback to the Ministry, elect their representative for that body, suggest changes in policies, propose policy plans and participate in the engagement for nation building. Public Affairs is a serious business and needs to align with the PR planning. #shashitharoor #loksabha #memberofparliament #parliament #delhi #mathura #legacy #legend #publicpolicy #publicaffairs #corporateaffairs #artist #influencer #keyinfluencer #messaging #governmentaffairs #publicrelations #pr #corporatecommunications #internalcommunication #stakeholdermanagement #stakeholderengagement #brandengagement #thoughtleader #thoughtleadership

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The DOJ's 610-page review of the Uvalde crisis highlights a critical issue: communication is mentioned over 500 times, underscoring its significance in crisis management. Communicators must be equipped to assist leaders and organizations in navigating crises more effectively. By enhancing planning, refining on-scene protocols, improving real-time management, and adopting trauma-informed messaging, communicators can play a pivotal role in improving outcomes during critical incidents. Join me Wednesday to learn more. #LevelUp #CrisisCommunications

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Great tips for better writing.

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  Communications professionals have an obligation to defend and support credible media outlets producing journalism grounded in shared facts, ethical reporting standards and protecting the public interest. In the disinformation age, shady websites like The Hub have spilled out of think tanks to prop up political and corporate agendas while passing themselves off as ‘independent’ media outlets. At least in this social media graphic they’re transparent about the far-right agenda they’re amplifying (though not so transparent about who funds them). I have nothing against the opinionator industry as long as they’re honest that they’re little more than Substack curators and a long way from credible media outlets that aim to meet basic journalism standards and engage in newsgathering.

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So many #PR crises are self-imposed. Find out the three ways to present this from happening in my latest "En Garde!" column for San Diego Daily Transcript https://lnkd.in/diQ6rnYP #crisiscommunication

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Curious about the opportunities and pitfalls in using AI for advocacy campaigns? I'll be participating in a panel discussion next Thursday (May 16) at 2:00 ET with some AI superstars. This webinar will be a great chance to introduce yourself to the world of AI and the dos and don'ts for using AI in your advocacy campaigns. Thank you to VoterVoice (Part of FiscalNote) for inviting me to be part of this event. I hope to "see" you there. #grassroots #advocacy #digitalstrategy #ai Rubenstein Impact Group, LLC FiscalNote

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[Is there hope for our youths?] Watched a discussion between John Della Volpe , Harvard IOP polling director, and Jon Stewart from the Daily Show - https://lnkd.in/gA4W8kur See below for the key points of discussion. I know that the context is quite different between USA and Singapore but still something to be mindful of. One key similarity is that both groups are concerned about mental health, and the “bread and butter” issues.  I have seen so many passionate youths in Singapore, and the National Youth Council Singapore is doing such a good job engaging the youths. Many politicians and public agencies are also on TikTok now. However, I am pretty sure there are youths who may be jaded, or worst - apathetic, to what’s happening in Singapore (and the world). According to John, youths start to become apathetic if they perceive that their actions do not matter. How do you think we can engage the youths more? Key points from interview: 💬 Understanding Gen Z: John talks about the importance of understanding Generation Z (Gen Z) and how they approach gathering insights from this demographic, which involves conducting focus groups, surveys, and immersing themselves in Gen Z communities. He explains how they recruit participants from various demographics and locations to ensure a representative sample. 💬 Goal of Research: The primary goal of the research is to give voice to Gen Z and address their concerns, particularly in politics. 💬 Gen Z Concerns: John highlights the concerns of Gen Z, including mental health issues, economic challenges, and housing insecurity. 💬 Political Engagement: Despite high political engagement from Gen Z in recent elections, there's a disconnect between their actions and their perception of political impact. 💬 Media Interpretation: There's a discussion about how media outlets interpret and sometimes misrepresent polling data about Gen Z, leading to reductionist views. 💬 Media Influence and Polarization: John acknowledges the influence of media algorithms on Gen Z, leading to polarization and radicalization. 💬 Generational Trauma: Gen Z is described as experiencing significant trauma and chaos, which sets them apart from previous generations. 💬 Hope for the Future: Despite challenges, the interviewee expresses hope in Gen Z's activism and commitment to addressing societal issues. #YouthEngagement #EmpowerYouth #NextGenLeaders #YouthActivism

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The Reuters Institute for the Study of Journalism annual report out today is - as usual - chocful of really useful data and analysis. In this epic year of more-elections-than-ever, one stat stands out in particular: News avoidance is now hitting an average of 39%. That's a serious challenge. AI, podcasts, social, subscription news vs. free online - yes, these are all interesting dimensions too, but when people are actively tuning out of the news to such an extent, it raises questions: - how much the attention economy (doomscrolling from one insipid frivolous video to another) is actually draining people's energy and focus from the really important things happening in their town, region, country and the wider world? - what is the future of news consumption? even emerging trends such as short clips (on Tik-Tok and LinkedIn) and dedicated deep-dives (on SubStack and the like) don't necessarily point the way to a broad future. - how best to sustain media plurality that also nourishes a varied media diet? Given how geopolitics is likely to get more divisive in the immediate years ahead, media companies really need to work on bringing people (or all generations) back to the news. And we would all do well to discuss the news a bit more with family, friends and colleagues. https://lnkd.in/eqtPUX-6

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When I was a kid, one of the most popular TV shows was the $6 Million Dollar Man. Of course, "bionic" parts are the norm today. In the field of PR & marketing, Artificial Intelligence (AI) is the future, quickly reshaping the landscape, and offering both opportunities and challenges in its wake. AI enables deeper analysis of data, informing targeted campaigns. AI-driven chatbots enhance customer interactions and satisfaction. AI streamlines content generation, improving efficiency. The benefits of AI in PR & marketing are clear. The Washington Post uses AI to generate automated stories, providing real-time updates and analysis to readers. Whole Foods launched a chatbot on Facebook Messenger to provide personalized recipe recommendations based on dietary preferences. British Airways uses data analytics to create targeted campaigns, improving customer engagement by tailoring messaging to customer preferences. These innovative PR campaigns showcase the capabilities of AI. However, challenges do and continue to exist. Concerns arise over AI replacing human roles and ensuring AI is used ethically and transparently to avoid bias is crucial. Striking a balance between leveraging AI and maintaining human judgment is absolutely necessary. While AI presents exciting possibilities, it's extremely important for PR and marketing professionals to approach its integration thoughtfully, ensuring it complements human expertise rather than replaces it. However, there is little doubt now with the genie out of the bottle, the future of PR & marketing is data-driven and AI-powered. Share your thoughts on AI's role in PR and marketing below! #AIinPR #AIinMarketing #TechPR #DigitalMarketing #FutureofPR #Innovation #DataDriven #Chatbots #VirtualReality #PRCampaigns #DigitalTransformation #CustomerEngagement #EthicalAI #MarketingStrategy Public Relations Society of America (PRSA)

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Summary of and link to my latest podcast interview about #crisiscommunications.

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The PRCA has just issued essential guidance for public affairs professionals with the upcoming General Election. This isn't your typical memo; it's a call to action for all of us in the field. In the world of business, politics has an impact on every aspect. The guidance the PRCA provides is an essential toolbox to ensure that our engagement is ethical and impactful. It emphasises the importance of transparency, integrity, and improving our performance. We must stay well-informed, contribute thoughtfully, and maintain the highest ethical standards to succeed. Let's ensure we familiarise ourselves with these new guidelines and make our voices heard in the political sphere…for all the right reasons. #PublicAffairs #EthicalEngagement #PRCA #GeneralElection2024 #BusinessStrategy #IntegrityInAction

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Why do we do PR? Well, I would answer it's because trust and confidence among all audiences is at historic lows—an avg of 28%. With low/no trust, there is no commerce, there are no deals and business GRINDS to a halt. So, THAT is why we do PR. https://lnkd.in/g9M-_JQ4 #publicrelations, #pr, #trust, #credibility

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A look at the recent #business #closures in #providence Today on #golocal #rhodeisland #smallbiz #restaurant #hospitality #government #transportation #economy #politics

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These highlights from Cision's 2024 State of the Media Report offer important insights about interacting with journalists. Download the full report (see last slide) to get all the details. #mediarelations #PR #journalists

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