Baltimore City County, Maryland, United States
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About
Articles by Lisa
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Is Content Really That Important in a Website Redesign?
Is Content Really That Important in a Website Redesign?
By Lisa Schwartz
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Fill That Blank Page with the Right Content - Tips for Writing Web Content That Connects
Fill That Blank Page with the Right Content - Tips for Writing Web Content That Connects
By Lisa Schwartz
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Why You Need to Kick Your Content Strategy into High Gear
Why You Need to Kick Your Content Strategy into High Gear
By Lisa Schwartz
Contributions
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How can you write engaging web content for readers with short attention spans?
Website visitors want information quickly, so for readers with short attention spans, I recommend: 1. Using bullets to break out copy. People can scan the bullets and get the main ideas you are trying to convey. 2. Using subheadlines and headers. Break up long blocks of content with bold call outs or subheads to help move readers along your content easily. 3. Get to the point. Website content should be concise and informative, providing visitors with the solutions or information they are seeking clearly and in an easy to digest format.
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How can you develop content that is timely and relevant for print media publications?
Creating content that serves a purpose in the lives of your audience is a must. Understand what your readers are looking for and help solve a problem they have by delivering content that resonates and provides answers and resources. People respond to content that portrays shared experiences, so tell stories in a way readers can see themselves in them. This helps build trust and keeps people coming back, knowing that the content is relevant to them.
Activity
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When the person you're interviewing about her decision to be a living kidney donor says this to you: "...donating my kidney gave me something I…
When the person you're interviewing about her decision to be a living kidney donor says this to you: "...donating my kidney gave me something I…
Shared by Lisa Schwartz
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Did you know that your eye twitches when you’re stressed out? For the last few months, my eye has been twitching like crazy. A wee flutter every…
Did you know that your eye twitches when you’re stressed out? For the last few months, my eye has been twitching like crazy. A wee flutter every…
Liked by Lisa Schwartz
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I am beyond humbled to have received the 2024 Association of Medical Illustrators Outstanding Service Award. If you were there, you might recall that…
I am beyond humbled to have received the 2024 Association of Medical Illustrators Outstanding Service Award. If you were there, you might recall that…
Liked by Lisa Schwartz
Experience & Education
Projects
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Feature Article- Futurescan 2024
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Ghostwriter for one of the healthcare industry's leading innovators on an in-depth feature article, "Responsible Innovation and the Digital Transformation of Health Care."
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University of Maryland St. Joseph Medical Center Cardiology Website
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Schwartz Writing was retained for website content services, working closely with the Marketing consultant for the University of Maryland St. Joseph’s Medical Center cardiology team to research and write the new content for the hospital’s Heart Program.
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Sibley Memorial Hospital Nursing Annual Report
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Schwartz Writing worked with the marketing team and Chief Nursing Officer at Sibley Memorial Hospital in Washington, DC to develop the articles for the hospital’s first annual nursing annual report.
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Chesapeake Urology Website
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Worked closely with medical stakeholders to develop patient-facing content for the website of the Mid-Atlantic region's leading urology group. Content development included all conditions and specialties pages, blogs, news releases, and management of updates using the CMS.
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Blog Writer for Hospital CEO
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Lisa worked closely with the President and CEO of Greater Baltimore Medical Center (GBMC) in the development of the weekly CEO blog, A Healthy Dialogue.
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GBMC Physician Titans of Care profiles
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Interviewed 50 physicians and wrote all profiles for GBMC's 50th anniversary project spotlighting the hospital's first 50 physician titans of care.
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Whitepaper- TeleStroke Program
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Schwartz Writing was call upon by Specialists on Call, a national company that provides tele-medicine services to hospitals and healthcare clients around the U.S. Working with their marketing director and the Stroke Program Coordinator at Williamsport Regional Medical Center in Williamsport, PA, Lisa Schwartz developed a clinical whitepaper on the hospital’s Telestroke program and its successes to date.
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I am so proud to work for Wolters Kluwer Health 💕🥰 truly the most supportive environment, where I am surrounded by the ultimate scholarly…
I am so proud to work for Wolters Kluwer Health 💕🥰 truly the most supportive environment, where I am surrounded by the ultimate scholarly…
Liked by Lisa Schwartz
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Great stuff from our commercial shoot for United Urology Group last week - with special help from Owings Mills Volunteer Fire Company. Sony…
Great stuff from our commercial shoot for United Urology Group last week - with special help from Owings Mills Volunteer Fire Company. Sony…
Liked by Lisa Schwartz
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This weekend my 12-year-old son became the fastest breaststroke swimmer in his age group in the state of Florida. He’s headed to Texas to compete…
This weekend my 12-year-old son became the fastest breaststroke swimmer in his age group in the state of Florida. He’s headed to Texas to compete…
Liked by Lisa Schwartz
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🎉 Congratulations to John Chessare MD, GBMC President & CEO, on being recognized on The Baltimore Sun Hall of Fame 2024! 🏆
🎉 Congratulations to John Chessare MD, GBMC President & CEO, on being recognized on The Baltimore Sun Hall of Fame 2024! 🏆
Liked by Lisa Schwartz
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I bought a birthday 🎂 cake this weekend. It’s no one’s birthday. When I ordered groceries, I picked a small little dessert cake, just to have if…
I bought a birthday 🎂 cake this weekend. It’s no one’s birthday. When I ordered groceries, I picked a small little dessert cake, just to have if…
Liked by Lisa Schwartz
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Thanks to my #UMD colleague Allison Eatough, WUSA9 in D.C. aired a segment tonight on the 100th anniversary of Maryland Dairy ice cream. She brought…
Thanks to my #UMD colleague Allison Eatough, WUSA9 in D.C. aired a segment tonight on the 100th anniversary of Maryland Dairy ice cream. She brought…
Liked by Lisa Schwartz
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Excited to be a part of Citrine Angels, where we're dedicated to expanding investment opportunities for female founders. I'm inspired by the…
Excited to be a part of Citrine Angels, where we're dedicated to expanding investment opportunities for female founders. I'm inspired by the…
Liked by Lisa Schwartz
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Just returned from an amazing trip to Ireland and was inspired by a brilliant initiative: repurposing old telephone booths into life-saving…
Just returned from an amazing trip to Ireland and was inspired by a brilliant initiative: repurposing old telephone booths into life-saving…
Liked by Lisa Schwartz
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What does it take to produce a highly effective annual report or university publication? In our experience, we've found the most successful outcomes…
What does it take to produce a highly effective annual report or university publication? In our experience, we've found the most successful outcomes…
Liked by Lisa Schwartz
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Everyone who needs a kidney should get one and everyone who receives a transplant deserves to live a quality life after. Unfortunately, for decades…
Everyone who needs a kidney should get one and everyone who receives a transplant deserves to live a quality life after. Unfortunately, for decades…
Liked by Lisa Schwartz
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