Chad Coleman

Frisco, Texas, United States Contact Info
12K followers 500+ connections

Join to view profile

About

Specialties: Creative Content, Promotions, Marketing Research, Customer Service…

Activity

Experience & Education

  • Dude Perfect

View Chad’s full experience

See their title, tenure and more.

or

By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.

Projects

  • Callaway Golf's "Tweet to Unleash" Campaign Introduces 2013 Product Via Twitter Hashtags

    -

    2012 marked several major steps in terms of the energy and quality of Callaway’s social media enterprise. It began with the development of a social media blueprint that defined our approach, goals and the roles our social channels would play as we worked to achieve the organization’s business objectives.

    The new operations structure began clicking immediately, realizing organic gains of 35,000 in Facebook fans and 15,000 in Twitter followers in the first six months. Reaching critical…

    2012 marked several major steps in terms of the energy and quality of Callaway’s social media enterprise. It began with the development of a social media blueprint that defined our approach, goals and the roles our social channels would play as we worked to achieve the organization’s business objectives.

    The new operations structure began clicking immediately, realizing organic gains of 35,000 in Facebook fans and 15,000 in Twitter followers in the first six months. Reaching critical mass opened up new areas of innovation within our MarCom activity and the team soon developed an unprecedented go-to-market strategy.

    Callaway’s “Tweet to Unleash” campaign was the first ever multimedia new product introduction powered by Twitter hashtags. Taking over the homepage of CallawayGolf.com was a concealed image of the company’s flagship driver for 2013. Positioned as the #LongestDriverInGolf, participants were to tweet with this dedicated hashtag. Each tweet contributed towards the reveal of the image, unlocked videos detailing the product’s technological advancements, and gave the participant a chance to win one these drivers before they arrived at retail in 2013. (A link to the “Tweet to Unleash” page can be accessed by clicking the Project’s name above.)

    It was evident something special was taking place on Day 1, as unique tweets featuring #LongestDriverInGolf and links to the homepage quickly climbed to a rate of 50 per minute, yielding approx 12,000 total campaign tweets. Callaway also increased its Twitter following by 2,000 and #LongestDriverInGolf owned the top organic trending topic for several hours of the afternoon ($100-120k estimated value).

    Perhaps most importantly, we were cultivating a Callaway Nation of brand advocates that were eager to display their affiliation with the brand and passion for their products. Of the many goals that the Global Communications team identified at the beginning of the year, this one ranked extremely high.

    Other creators
    See project

Recommendations received

3 people have recommended Chad

Join now to view

View Chad’s full profile

  • See who you know in common
  • Get introduced
  • Contact Chad directly
Join to view full profile

Other similar profiles

Explore collaborative articles

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Explore More

Others named Chad Coleman in United States

130 others named Chad Coleman in United States are on LinkedIn

See others named Chad Coleman

Add new skills with these courses

See all courses