Hannah Moreno

Unlocking The Power Of AI In Contextual Targeting: A Guide For Agencies 🔥 "To future-proof marketing strategies and prevent spending on third-party targeting from spinning out of control, marketers must not only invest in first-party data capabilities but make a hard turn toward contextual-based targeting" Read the full AdExchanger article NOW 👇 https://bit.ly/3VC6esT #contextual #contextualtargeting #thirdparty #firstpartydata

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UTM tags are crucial for marketing success. Here's how to set them up to leverage the valuable data they provide in your analytics reports. https://lnkd.in/e6_uVZHa Written by Unnat Bak of Revscale™

Join ZoomInfo’s Kaitlin Sanders, an ABX expert and Go-to-Market strategist on May 1st as they shed light on the practical approaches adopted by industry experts to measure the real impact of ABM campaigns. Kaitlin will delve into key topics including: - Redefining ABM Today: What is the current definition of ABM today and its significance in shaping modern marketing strategies? - Key Metrics for ABM Success: Identify essential metrics for evaluating the effectiveness of ABM campaigns and how to communicate the impact of ABM initiatives to stakeholders. - Future Advancements in ABM: How technology and predictive analytics are revolutionizing how organizations measure the success of ABM campaigns. Don't miss it ➡️ https://bit.ly/3UedVng #Ad #Webinar #ABM #ABMMetrics

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Most account-level intent data is vague, hard to action, and ineffective. Without access to explicit and actionable signals, far too many GTM teams settle for poor targeting, ineffective outreach, and lackluster results. It doesn’t have to be that way. 👉 You can have it all: Account-level data with rich context and person-level data that deliver targeted, timely, relevant insights that drive next-level results. To add even more context to the signals we surface and score for you, today we launched: - 150 million job listings signals (think open roles or skills/tech listed in job recs) - 8 million news signals (think fundraising events, 10-Ks, strategic hires) …spanning 40 million companies around the world. That’s just the beginning. With these signals (and the other 100+ product, website, community, and social signals we can surface and score for you), you can better understand company priorities, needs, and intent, and turn those signals into automated GTM plays—all in Common Room. 👀 Here’s a (small) peek at what you can do: - Create target burndown lists that auto-replenish daily - Stack news and hiring signals for even more effective GTM - Find high-fit, high-intent accounts with a keyword search - Drill down into full job descriptions and news articles - Identify decision makers across the account - Pinpoint what matters most to your buyers …all without ever leaving Common Room. It’s what we’re all about: More signals. More context. More intelligent go-to-market. For all the details 👇

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As an agency leader, you know scaling sales within your organization is no easy task... 🥵 Thats why we've pulled together resources to help guide founders and agency leaders in the right direction to scale beyond founder-led sales methods and on to a repeatable GTM strategy with RevOps as the secret weapon. Check out the full blog post and access the guide via the link in the comments 👇

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Segmented campaigns can lead to a 760%* increase in revenue. HubSpot offers the basics of segmentation, but the duty falls to marketers to analyze the database and configure the segmentation. There's three primary approaches to segmenting contacts in HubSpot: - Buyer Personas - Contact Lists - Lead Scoring How do you do it? #hubspot #segmentation #thalox #marketinginsights *(Campaign Monitor by Marigold).

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We're excited to have partnered with FreeWheel on their new report examining how our industry can unlock CTV's potential for independent programmatic demand. Read the report to learn more about how this dynamic market segment is activating on premium video and the forces driving its growth: https://hubs.ly/Q02xswWp0

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🚀 BIG NEWS! 🚀 Demand Generation has been the focus for GTM teams—but it’s only the first step. What about converting that demand into pipeline? 👀 Chili Piper is launching their state-of-the-art Demand Conversion Platform today, which includes everything you need to convert demand: chat, form routing, lead distribution, and scheduling. At The Operations Company, we're proud partners who share the same mission of helping companies grow efficiently to reach their fullest potential! 📈 They also spoke with 50+ GTM leaders to compile the 🌶 spiciest 🌶 demand conversion playbook. Check it out below! 👇 STOP wasting time and START converting demand: https://lnkd.in/dNyfx-DB #ChiliPiper #DemandGeneration #TheOperationsCompany #EfficientOperations

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Often when people talk about #ABM they really mean “better Sales & Marketing process.” But we’ve *never* seen an ABM campaign transform a Sales function 🙈 Instead, try these ABM-inspired tactics that are cheaper/easier to scale: 1️⃣ Go wide for every MQL: When a new MQL comes through, BDRs research in LinkedIn and manually add 3 lookalike contacts from the same company to the same sequence. 2️⃣ Track job changes: When contacts in your database change jobs, tools like User Gems, Champify, and LiveData Technology can connect the dots. Voila, you have an existing relationship at a new account! 3️⃣ Get funding alerts: Help reps track in-territory accounts that get a huge surge of funding, like from Crunchbase. 4️⃣ Invest in customer marketin: Partner with renewal managers, customer success, ProServe, even Accounts Receivable. What could marketing support/PM/automate? https://lnkd.in/ddxcjphn

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Feature Spotlight: Journeys ⛵ Marketers use Hightouch to power campaigns in all of their tools. Journeys makes it easy to plan cross-channel campaigns over time, with logic informed by all of the data in the data warehouse. Another marketer superpower: ✅ Learn more: https://lnkd.in/e6RqpbGJ

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Foundational b2b marketing tip: Validate your messaging. Jonny Butler joined Sam Dunning to share: How to make b2b marketing work FAST (from zero) Listen/watch the full ep: https://lnkd.in/exTne-rV

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Unlocking the Power of B2B Intent Data: 12 Strategies for Success In today's competitive landscape, understanding B2B intent data is crucial for effective marketing. Here are 12 simple yet powerful strategies to leverage intent data for business growth: Validate Your Ideal Customer Profile (ICP): Use intent data to confirm common traits among prospects interested in your solution, refining your target audience. Map Your Customer Journey: Identify key stages of the buying process through intent signals, tailoring your approach to each phase. Discover New Prospects: Track interest in partner solutions to find fresh leads interested in complementary products or services. Prioritize Leads: Focus your outreach on companies displaying active intent, maximizing your sales team's efficiency. Personalize Outreach: Craft tailored messages based on prospect's interests, increasing engagement and conversion rates. Pre-Event Networking: Identify prospects with high intent before conferences or webinars, facilitating targeted networking efforts. Optimize Event Follow-Up: Prioritize follow-ups based on intent levels, nurturing high-intent leads for faster conversions. Upsell and Cross-Sell Opportunities: Spot opportunities for additional sales by monitoring customer intent for related services or products. Monitor for Churn: Identify signs of dissatisfaction or potential churn early by tracking intent among existing customers. Revive Lost Opportunities: Re-engage with past prospects showing renewed interest, leveraging timely intent data insights. Targeted Ad Campaigns: Create highly relevant ad messaging by aligning intent data with specific audience segments. Event Content Strategy: Tailor event topics to match audience interests revealed by intent data, ensuring maximum engagement. Unleash the power of B2B intent data with these 12 actionable strategies to drive growth and boost sales! #B2BMarketing #IntentData #innovation #business #marketing #tips #marketers #linkedin #businesswriting #customerrelations

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👉 Struggling to identify which B2B agencies can *actually* support your ABM efforts? 🔎 We evaluated over +60 agencies to uncover each agency’s niches, strengths, etc. With 89% of agencies expecting demand for ABM services to increase in 2024, it’s becoming nearly impossible for B2B leaders to filter out those who can support their needs. This is why we’re excited to release: 1. Research Report: The 2024 Landscape of B2B Agencies with Capabilities to Support ABM 2. Corresponding Agency Directory These strategic guides are intended to equip ABM leaders with: → An independent and unbiased evaluation of +60 agencies and their individual capabilities to support ABM initiatives. → Strategic guidance around the current B2B agency landscape, and the red flags to look out for during your evaluation process. → A robust B2B agency directory, equipping ABM leaders with the data to uncover each agency’s unique strengths and build their evaluation list with confidence. 👉 Access the Report & Corresponding Directory Here: https://bit.ly/4aewNbK _______________ If you’re looking to cut through the noise and streamline your ABM agency evaluation process: ▶ Book a strategy session with ForgeX to help curate a small list of agencies who are *actually* able to support your needs.

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Delighted to be recommended in this research by ForgeX with Matt Steffen which states:   “Doing the work to define your high-level strategy before approaching potential agency partners is a proactive step to ensure your organization’s needs are at the forefront and your ABM program is set up for success. If you need help with defining the high-level strategy and preparing an ABM charter, work with a separate and independent consulting firm specialising in ABM such as Inflexion Group."   #ABM #WorkWithExperts #Specialists

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🌐 Maximizing Your Digital Reach with Programmatic SEO 🌐 Hey ClienTech community! 🚀 Ready to revolutionize your SEO strategy? Embrace the future with Programmatic SEO. It’s not just a buzzword; it’s a game-changer in how we approach content at scale. Here’s why it's a big deal: - 🎯 ***Tailored Content at Scale:*** Ever wanted to create heaps of SEO-friendly pages, each fine-tuned for specific queries? Programmatic SEO makes it possible. Instead of crafting single pages at a time, you can automate and personalize tons of content that cater to the long-tail search demand. - 🧠 ***Smarter, Not Harder:*** Imagine having a virtual SEO whiz that works around the clock. That's Programmatic SEO for you! It crunches data, identifies patterns, and systematically generates content that clicks. It's the workhorse that lets you focus on high-level strategy while it takes care of the heavy lifting. - 📈 ***Ranking Boost:*** Tap into a wider range of keywords and rank for them! Programmatic SEO expands your keyword footprint exponentially, which could lead to a significant uptick in visibility and traffic. - 🚦 ***Traffic Quality Control:*** It’s not just about more traffic, but the right kind. With Programmatic SEO, you hone in on relevant users who are looking for exactly what you offer. That spells more engagement and, ultimately, better conversion rates. - ↔️ ***Cross-Channel Synergy:*** Get your SEO in sync with other marketing channels. Programmatic SEO can play nice with your PPC, social media, and even offline campaigns, ensuring a consistent message that reinforces your brand across the board. - ⏱️ ***Time Efficiency:*** Time is money, and Programmatic SEO saves you buckets of it. Free your team from the monotonous task of creating similar pages. Reinvest that time into creative aspects or strategic initiatives that propel your business forward. - 🔒 ***Future-Proof Your SEO:*** Evolution is the name of the game in digital marketing. As search engines get smarter, staying ahead means adopting smarter strategies. ProgramPresenter Google wants you to be relevant, helpful, and efficient. Programmatic SEO is the tool that can help you meet those needs at scale. 💡 Dive into the world of Programmatic SEO, and you'll find it's not just about keeping up but setting the pace. For those who've already taken the plunge, what impacts have you seen on your digital presence? ⚙️ If the gears in your mind are turning and you're wondering how to implement this into your strategy, let’s chat! Drop us a message – and let's make your content work smarter for you! #ProgrammaticSEO #SEOStrategy #DigitalMarketing #ContentMarketing #Innovation #SEO #ClienTechMagic --- 👋 Remember to hit LIKE, COMMENT with your insights, or SHARE this post if you think others could benefit from a dose of Programmatic SEO wisdom! 🙌 Your engagement helps more digital marketing professionals join the conversation! Happy optimizing! 🚀

Struggling to piece together the puzzle of your marketing campaigns? Unlock the full potential of your digital advertising efforts with CPV Lab. Dive deep into your campaign performance, optimize strategies in real-time, and dramatically improve your ROI. 🔍 Why CPV Lab? ✅Comprehensive Analytics: Get granular with your data. Understand every aspect of your campaign's performance. ✅Optimization on the Go: Make informed decisions with real-time insights. Adjust and optimize for better outcomes instantly. ✅User-Friendly Interface: Navigate through your data effortlessly. CPV Lab is designed with you in mind—intuitive, detailed, yet straightforward. Transform how you analyze and refine your marketing strategies. With CPV Lab, detailed campaign analysis isn't just a possibility—it's a guarantee. Ready to elevate your marketing game? Learn how to leverage CPV Lab for unmatched campaign insights and outcomes. Get started today: https://cpvlab.pro #CampaignAnalysis #OptimizeYourROI

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Marketers are under immense pressure to: + Deliver higher-quality leads + Demonstrate and grow ROI + Track cross-channel journeys + Juggle an expanding list of responsibilities All of this is happening while: + Cookies are crumbling across browsers + Budgets are getting slashed + Privacy regulations are tightening + Tracking pixels are losing effectiveness + Google Analytics 4 is becoming less reliable Challenges lurk around every corner in marketing. It’s likely at least one of these key marketing challenges is affecting you. By embracing digital transformation, data-driven strategies, and a focus on being real, innovative, and creative, marketers can thrive in this increasingly complex landscape.

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