Gustavo Marra

Miami-Fort Lauderdale Area Contact Info
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Articles by Gustavo

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Publications

  • Sending Ads / Offline Content To Affiliate Stations Using Primary Distribution Feeds

    SMPTE

    This paper shows how the standards-based technology called Piecewise CBR allows sharing Primary Distribution link without interruption to the main video signal at times when a bandwidth reduction is tolerable for the distribution of commercials and other contents, thus avoiding extra costs for this occasional use.

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  • Mobile TV services in sport arenas - a new business model for new Mobile TV services

    SMPTE

    This paper suggests a new business model to explore the power of mobile TV, focusing a targeted audience, based on broadcasting live sport events inside stadiums or arenas where the event is happening, targeting the audience present in the venue, taking advantage of the existing digital terrestrial television standards available nowadays in combination with wireless broadband networks.

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  • 3DTV and the challenges for traditional terrestrial broadcasters

    NAB

    This paper focuses on describing the main challenges for terrestrial broadcasters concerning the distribution of 3D content in coexistence with 2D HD content in the same channel.

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  • Combining digital terrestrial television, GPS system and web on Digital Signage services for vehicles

    IBC / IET

    The paper suggests a new type of digital signage solution for different kinds of public transportation as buses, trains, etc.
    The system takes advantage of the portable service (1-seg) available on the digital terrestrial television signal in Brazil and internet connection through mobile phone networks to provide the most attractive and updated content of news and entertainment.
    Combining a local video server and a GPS, the system can provide targeted advertisement to specific public on…

    The paper suggests a new type of digital signage solution for different kinds of public transportation as buses, trains, etc.
    The system takes advantage of the portable service (1-seg) available on the digital terrestrial television signal in Brazil and internet connection through mobile phone networks to provide the most attractive and updated content of news and entertainment.
    Combining a local video server and a GPS, the system can provide targeted advertisement to specific public on each route of the public transportation and also avoid terrestrial coverage shadow areas.

    See publication

Languages

  • English

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  • Spanish

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  • Portuguese

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