Greg Stuart

Many speculate that marketing is the business realm poised to be fundamentally reshaped by Artificial Intelligence. However, the pressing issue is the prevalent lack of technical acumen and basic AI understanding among many marketers.

“Decoding AI for Marketing” (DAM) aims to mend this informational void, delivering insights for the technically adept and the beginners alike. We demystify AI’s intricacies and furnish hands-on, applicable marketing approaches from those leading the… Show more

Many speculate that marketing is the business realm poised to be fundamentally reshaped by Artificial Intelligence. However, the pressing issue is the prevalent lack of technical acumen and basic AI understanding among many marketers.

“Decoding AI for Marketing” (DAM) aims to mend this informational void, delivering insights for the technically adept and the beginners alike. We demystify AI’s intricacies and furnish hands-on, applicable marketing approaches from those leading the charge. DAM will host profound conversations with top marketers and foremost AI experts, all endeavoring to decipher AI’s potential to amplify marketing’s significance and influence and, presumably, their own efficacy and organizational productivity. It’s going to be a whole world, but not without serious risks.

Your hosts are the well-respected international marketing & AI experts Greg Stuart (CEO, Author, Investor, Speaker) and Rex Briggs (Founder/CEO, Inventor, Author, Speaker). Brought to you by MMA Global, the non-profit industry body ‘architecting a new future of marketing’ for the world’s smartest CMOs. Show less

Building Better CMOs is a podcast about making marketing stronger and smarter, hosted by MMA Global CEO Greg Stuart, a seasoned marketing industry expert and thought leader. We talk frankly about the multitude of challenges that marketers face, what they get wrong, and how we can drive growth and deliver customer value.

The podcast features insightful, engaging interviews with successful marketing leaders, which will help listeners gain a deeper understanding of the evolving role of CMOs… Show more

Building Better CMOs is a podcast about making marketing stronger and smarter, hosted by MMA Global CEO Greg Stuart, a seasoned marketing industry expert and thought leader. We talk frankly about the multitude of challenges that marketers face, what they get wrong, and how we can drive growth and deliver customer value.

The podcast features insightful, engaging interviews with successful marketing leaders, which will help listeners gain a deeper understanding of the evolving role of CMOs and learn how others create actionable strategies to overcome obstacles. Topics include data-driven decision-making, AI, customer experience, brand storytelling, marketing technology, analytics, personalization, culture, and especially the ever-increasing importance of boosting marketing productivity and impact. Show less

Mobile marketing has quickly become an important priority for marketers, primarily because of the seismic shift that it has caused in consumer behaviour. Yet, there is still very limited evidence about
the return on investment (ROI) of the mobile as a marketing channel, especially in relation to other more established media tactics. In response to this need, the Mobile Marketing Association initiated
a series of cross-marketing effectiveness studies, aiming to place the mobile on an equal… Show more

Mobile marketing has quickly become an important priority for marketers, primarily because of the seismic shift that it has caused in consumer behaviour. Yet, there is still very limited evidence about
the return on investment (ROI) of the mobile as a marketing channel, especially in relation to other more established media tactics. In response to this need, the Mobile Marketing Association initiated
a series of cross-marketing effectiveness studies, aiming to place the mobile on an equal footing with other media and help marketers make the right media investment allocations. Our paper provides five recommendations based on these studies, with the ultimate goal of helping marketers optimise their mix for the mobile, understand the value of different mobile formats and targeting approaches and maximise the value of the mobile in their mix. Show less

Abstract: Mobile adoption is causing a big transformation in consumer behaviour, yet there is still very limited evidence about the value of mobile as a marketing channel. This paper summarises the findings from a series of cross-marketing effectiveness studies that were initiated by the Mobile Marketing Association. Using an approach that leverages individual-level data and regression analysis, these studies aim to quantify the value of mobile in the mix and provide insights about the… Show more

Abstract: Mobile adoption is causing a big transformation in consumer behaviour, yet there is still very limited evidence about the value of mobile as a marketing channel. This paper summarises the findings from a series of cross-marketing effectiveness studies that were initiated by the Mobile Marketing Association. Using an approach that leverages individual-level data and regression analysis, these studies aim to quantify the value of mobile in the mix and provide insights about the specific value of mobile formats such as banners, audio, video and native, as well as targeting methods including location targeting. Show less

Ad Age said What Sticks was the "#1 book to have read" the year it was released. Forward by Steven Levitt, author of Freakonomics

Musings on the Advertising & Marketing industry