About
Articles by Greg
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MMA Global Names 1-800-Flowers.com President Amit Shah North America Board Chair and Adds New North America Board Members, Growing CMO Representation
MMA Global Names 1-800-Flowers.com President Amit Shah North America Board Chair and Adds New North America Board Members, Growing CMO Representation
By Greg Stuart
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MMA Global, Under the Leadership of CEO Greg Stuart and Board Chair Deborah Wahl Continues Record Growth, Welcomes 12 New Board Members
MMA Global, Under the Leadership of CEO Greg Stuart and Board Chair Deborah Wahl Continues Record Growth, Welcomes 12 New Board Members
By Greg Stuart
Activity
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Marketers - and businesses overall - face a fundamental conundrum about artificial intelligence: it has an incredible power to recognize patterns…
Marketers - and businesses overall - face a fundamental conundrum about artificial intelligence: it has an incredible power to recognize patterns…
Liked by Greg Stuart
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This is a very exciting day for MMA Global and the #marketing industry overall. We sold the POSSIBLE event to the super excellent, very innovative…
This is a very exciting day for MMA Global and the #marketing industry overall. We sold the POSSIBLE event to the super excellent, very innovative…
Shared by Greg Stuart
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With the seismic shift in our industry, the demand for marketers to provide ROI has never been greater. At the recent MMA CMO & CEO Summit, I…
With the seismic shift in our industry, the demand for marketers to provide ROI has never been greater. At the recent MMA CMO & CEO Summit, I…
Liked by Greg Stuart
Experience & Education
Licenses & Certifications
Publications
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Decoding AI for Marketing
Apple Podcast & others
Many speculate that marketing is the business realm poised to be fundamentally reshaped by Artificial Intelligence. However, the pressing issue is the prevalent lack of technical acumen and basic AI understanding among many marketers.
“Decoding AI for Marketing” (DAM) aims to mend this informational void, delivering insights for the technically adept and the beginners alike. We demystify AI’s intricacies and furnish hands-on, applicable marketing approaches from those leading the…Many speculate that marketing is the business realm poised to be fundamentally reshaped by Artificial Intelligence. However, the pressing issue is the prevalent lack of technical acumen and basic AI understanding among many marketers.
“Decoding AI for Marketing” (DAM) aims to mend this informational void, delivering insights for the technically adept and the beginners alike. We demystify AI’s intricacies and furnish hands-on, applicable marketing approaches from those leading the charge. DAM will host profound conversations with top marketers and foremost AI experts, all endeavoring to decipher AI’s potential to amplify marketing’s significance and influence and, presumably, their own efficacy and organizational productivity. It’s going to be a whole world, but not without serious risks.
Your hosts are the well-respected international marketing & AI experts Greg Stuart (CEO, Author, Investor, Speaker) and Rex Briggs (Founder/CEO, Inventor, Author, Speaker). Brought to you by MMA Global, the non-profit industry body ‘architecting a new future of marketing’ for the world’s smartest CMOs.Other authorsSee publication -
Building Better CMOs
Apple Podcasts and others
Building Better CMOs is a podcast about making marketing stronger and smarter, hosted by MMA Global CEO Greg Stuart, a seasoned marketing industry expert and thought leader. We talk frankly about the multitude of challenges that marketers face, what they get wrong, and how we can drive growth and deliver customer value.
The podcast features insightful, engaging interviews with successful marketing leaders, which will help listeners gain a deeper understanding of the evolving role of CMOs…Building Better CMOs is a podcast about making marketing stronger and smarter, hosted by MMA Global CEO Greg Stuart, a seasoned marketing industry expert and thought leader. We talk frankly about the multitude of challenges that marketers face, what they get wrong, and how we can drive growth and deliver customer value.
The podcast features insightful, engaging interviews with successful marketing leaders, which will help listeners gain a deeper understanding of the evolving role of CMOs and learn how others create actionable strategies to overcome obstacles. Topics include data-driven decision-making, AI, customer experience, brand storytelling, marketing technology, analytics, personalization, culture, and especially the ever-increasing importance of boosting marketing productivity and impact. -
Why mobile marketing is a missed opportunity — And how you can optimise it on behalf of your brand
Journal of Brand Strategy
Mobile marketing has quickly become an important priority for marketers, primarily because of the seismic shift that it has caused in consumer behaviour. Yet, there is still very limited evidence about
the return on investment (ROI) of the mobile as a marketing channel, especially in relation to other more established media tactics. In response to this need, the Mobile Marketing Association initiated
a series of cross-marketing effectiveness studies, aiming to place the mobile on an equal…Mobile marketing has quickly become an important priority for marketers, primarily because of the seismic shift that it has caused in consumer behaviour. Yet, there is still very limited evidence about
the return on investment (ROI) of the mobile as a marketing channel, especially in relation to other more established media tactics. In response to this need, the Mobile Marketing Association initiated
a series of cross-marketing effectiveness studies, aiming to place the mobile on an equal footing with other media and help marketers make the right media investment allocations. Our paper provides five recommendations based on these studies, with the ultimate goal of helping marketers optimise their mix for the mobile, understand the value of different mobile formats and targeting approaches and maximise the value of the mobile in their mix.Other authorsSee publication -
Measuring the value of mobile advertising in driving business outcomes: Empirical data from Coca-Cola, AT&T, MasterCard and Walmart
Journal of Applied Marketing Analytics
Abstract: Mobile adoption is causing a big transformation in consumer behaviour, yet there is still very limited evidence about the value of mobile as a marketing channel. This paper summarises the findings from a series of cross-marketing effectiveness studies that were initiated by the Mobile Marketing Association. Using an approach that leverages individual-level data and regression analysis, these studies aim to quantify the value of mobile in the mix and provide insights about the…
Abstract: Mobile adoption is causing a big transformation in consumer behaviour, yet there is still very limited evidence about the value of mobile as a marketing channel. This paper summarises the findings from a series of cross-marketing effectiveness studies that were initiated by the Mobile Marketing Association. Using an approach that leverages individual-level data and regression analysis, these studies aim to quantify the value of mobile in the mix and provide insights about the specific value of mobile formats such as banners, audio, video and native, as well as targeting methods including location targeting.
Other authorsSee publication -
Book: What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds
Kaplan Publishing
Ad Age said What Sticks was the "#1 book to have read" the year it was released. Forward by Steven Levitt, author of Freakonomics
Other authorsSee publication
Organizations
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Partnership to End Addiction
Supporter
- Present -
Beyond Ordinary Events, Inc.
Board Chair for first year and Board Member thereafter
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The Ad Council (http://www.adcouncil.org/)
Board of Directors / Finance Committee
- Present -
Future of Privacy Forum https://fpf.org/about/advisory-board/
Advisory Board
- Present -
MMA Global Board + North Amer. Board + Media & Data Board + Chief Digital Officer Board
Board of Directors / Global Non-Profit Trade Group
- Present -
National Speakers Association - NSA
Member
- Present -
American Society of Association Executive - ASAE
Member
- Present -
National Association of Corporate Directors - NACD
Member / NACD Governance Fellow
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Livingly Media (Silicon Valley based Media Tech Co.)
Board of Directors
-Sold to Axel Springer
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AllYes (China based AdTech Company)
Board of Directors
-Business filed S1 and then sold to Focus Media (Shanghai)
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Rapt (San Francisco based Advertising Tech Co.)
Board of Directors
-Business sold to Microsoft
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Interactive Advertising Bureau - IAB
Board of Directors / Non-Profit Trade Group
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Advertising Research Foundation - The ARF
Board of Directors / Non Profit Trade Group
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More activity by Greg
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What are the five ways marketing with never be the same because of GenAI? And how do you prepare? Shelly Palmer spoke at the MMA CMO & CEO Summit…
What are the five ways marketing with never be the same because of GenAI? And how do you prepare? Shelly Palmer spoke at the MMA CMO & CEO Summit…
Liked by Greg Stuart
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This aged well. Speaking to ADWEEK 4 years ago, The Trade Desk CEO Jeff Green was not convinced that Google would get rid of cookies, nor that it…
This aged well. Speaking to ADWEEK 4 years ago, The Trade Desk CEO Jeff Green was not convinced that Google would get rid of cookies, nor that it…
Liked by Greg Stuart
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Thank you to MMA Global for the incredible event so far at the CMO & CEO Summit & to Cynthia Clevenger for sharing her expertise! Loved the group…
Thank you to MMA Global for the incredible event so far at the CMO & CEO Summit & to Cynthia Clevenger for sharing her expertise! Loved the group…
Liked by Greg Stuart
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I really liked this opening talk at POSSIBLE in early 2024. I thought worth posting again as it gets at the challenge that all marketers have to…
I really liked this opening talk at POSSIBLE in early 2024. I thought worth posting again as it gets at the challenge that all marketers have to…
Shared by Greg Stuart
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🎬 LIVE WEDNESDAY: 🎬 𝘛𝘩𝘦 𝘚𝘵𝘢𝘵𝘦 𝘰𝘧 𝘊𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘗𝘳𝘰𝘤𝘦𝘴𝘴 𝘪𝘯 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 Don't miss this opportunity ⬇️ to gain insider…
🎬 LIVE WEDNESDAY: 🎬 𝘛𝘩𝘦 𝘚𝘵𝘢𝘵𝘦 𝘰𝘧 𝘊𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘗𝘳𝘰𝘤𝘦𝘴𝘴 𝘪𝘯 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 Don't miss this opportunity ⬇️ to gain insider…
Liked by Greg Stuart
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