Greg Clausen

Player health is complex and cannot be reduced to a single condition or injury. That is why we study the many areas of health that may be influenced by a professional football career over time. https://lnkd.in/gfSRhPWi #PlayersStudy #NFL⁠ #NFLLife #PlayerHealth #NFLPA #NFLPAFraternity

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This partnership between #MajorLeagueBaseball and #Mastercard highlights the connection food has with baseball and sports overall, from traditional items like hot dogs, popcorn, ice cream, and peanuts to unique choices such as fried chicken donuts at #CitiField and the Mac Bat at #TropicanaField, a cone filled with Mac n Cheese. Utilizing the connection with culinary in your market can also bring the rewards of engaging both inside and outside your venue. Minor League Baseball and "Home Run Foods" Minor League Baseball (MiLB) partnered with local eateries to offer "Home Run Foods," delivering stadium favorites to fans' doorsteps. This initiative boosted fan engagement during the pandemic, achieving a 20% increase in merchandise sales tied to food orders. ECHL Inc. and "Fan Feast" The ECHL's "Fan Feast" program, launched in collaboration with regional food vendors, provided fans with team-branded meal kits. This initiative saw a 15% increase in online fan engagement and helped sustain local businesses. Local Quick Service Restaurant (#QSR) partnerships are crucial for community connections. They provide unique, regional flavors that resonate with local fans, enhancing the authenticity of the at-home experience. These collaborations also support local businesses, fostering community goodwill and creating a mutually beneficial relationship. ❇ Tips for Finding Local QSR Partners 1. Identify Popular Local Eateries: Look for restaurants with a strong local following or reflect the community. 2. Evaluate Brand Alignment: Ensure the QSR’s brand connects with your team’s values and fanbase preferences. 3. Leverage Existing Relationships: Utilize existing sponsorships or vendor relationships for potential partnerships. 4. Consider Logistics: Choose partners capable of handling high volumes and maintaining food quality during delivery. Building Community and Revenue Implementing these food delivery programs creates a strong community connection, and loyalty and generates new revenue streams. A simple, easy-to-activate idea is to collaborate with a popular local food provider to offer team-branded meals for delivery during home and away matches. This enhances the fan experience and supports local businesses, driving engagement and sales. Consider what your local culinary providers might offer your fans. #Sportsbiz #FanEngagment #Partnerships #Community #Baseball #Food #Concessions

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Professional insight: NIL varsity athletes are not just playing the game—they're changing how sports are marketed. Discover their impact on pickleball and brand strategies. #SportsMarketing #NIL #Pickleball https://loom.ly/xs5BojI

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Relo Metrics product team is ✨ This update is pretty cool -- now we can measure how many ticketed fans -- that go to the games "in-person" -- see sponsors. It's not just total game-day attendance; we're considering where fans are seated, and how clearly they can see the sponsor placements. #productupdate #sponsorship #analytics

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As the MLB offseason heats up, keep your eyes on the shifting player dynamics and potential team transformations. Know where to track these changes comprehensively: MLB's own Free Agency Tracker, ESPN's Winter Meetings updates, and CBSSports for all-encompassing rumors and deals. Staying ahead in fantasy leagues or sports betting? These sources are golden! #MLB #SportsBetting #FantasyBaseball Learn more on ...

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🌍 The panel on "Live your Purpose & Impact the World Positively through your Business with a 3P Focus" at Social Media Week Lima 2024 was an inspiring journey into the 3P Arena with Mike Gingerich, Tyrone Russell, Chad Peterson, Jamie Staples, and Jena Stearns! 🌟 They emphasized the triple impact of business: 👥 People Impact: Value every customer equally, fostering human connections and amplifying voices. 🌿 Planet Impact: Embrace sustainability with renewable and biodegradable products. 🚀 Start Small: Focus on meaningful interactions to grow sustainably rather than trying to conquer too much at once. #SMWL24 #RootsLima #SocialMediaConference #MarketingConference #DigitalMarketing

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Planning to market to football fans as we approach the fall? In the graphic below, we break down key features & differences between NFL & College football fanbases. To craft the most effective marketing messaging for these fanbases, your outreach strategies shouldn't look identical -- here are some tips for how to connect with each: 🏈 NFL Fans: 1. Use vibrant, energetic content. 2. Leverage happy emotions with high-quality offerings. 3. Highlight limited-time offers and bundles during peak season. 🏈 College Football Fans: 1. Engage through local offers and deals. 2. Promote family-oriented packages, game-day experiences. 3. Emphasize promotions during key local events. Sign into AD.VANTAGE for more details: https://lnkd.in/gFZbN7PR Turn this insight into ready-to-go content with AD.VANTAGE AI: https://lnkd.in/gAv5b2qa #NFL #CollegeFootball #FootballSeason #MarketingStrategy #ConsumerInsights

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Before you go down the frozen pizza aisle, I would encourage you to watch the video below and consider Red Baron Pizza (Schwan's Company).

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A development long overdue - women's sport put front and center in the sports media landscape, with women's athletes building up their personal brands, being role models and driving enthusiasm for their respective sports - lot's of untapped potential for brands to engage new audiences #Nielsen Sports #insights #sportsmarketing

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Team talent and efficacy are currently being showcased in the NHL and NBA playoffs. Meanwhile in the NFL draft, owners and management are at the beginning stages of adding their teams to best compete in the season ahead. First Eagle Academy understands that team optimization isn’t a skillset exclusive to professional sports. Learn more about our Elite Teams program that focuses on strategies to help optimize the talent and structure of your team. https://bit.ly/3UDDiAn

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🎉🎯 Want to nail your next brand campaign? Choose college athletes whose fan base aligns with your target audience. It’s a win-win for reach and relevance!    #NextName #NIL #NILTips #NILBranding #NILMarketing #MarketingTips #MarketingSmart #EffectiveCampaigns #BrandStrategy #BrandSuccess #KnowYourAudience #TargetAudience 

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Ready to take your event sponsorships to the next level? 🤔 Check out François ROLLAND's latest blog where he shares 5 game-changing strategies to make your sponsorships more impactful. Trust us, you don't want to miss these tips! 🙌 Head over to the comment section for the blog link! #EventSponsorship #StrategicPartnership #EventPlanning #Appsaya

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Thank you for the kind words FOCUS Sports Education. You provided me with all the tools to be successful.  Anyone interested in personal development should explore more about the program here.  https://lnkd.in/gqgaJ23d #personalgrowth #personaldevelopment 

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With the 2024 MLB Draft in the books, let's take a look at how I would approach the process of evaluating and acquiring amateur talent for an organization. It isn't always enough to draft the best talent; you have to draft them with the understanding of how they fit in the organization, the cadence in which they arrive on the 40-man roster, and the logistics of your operations. Watch the video for more! #mlbdraft #mlb #baseball #logistics #operations #driveline #strategy

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