Grace Helfrich

Business Owner at ColonyCreative

Los Angeles Metropolitan Area Contact Info
632 followers 500+ connections

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About

Specialties: Brand Management, Corporate Marketing Strategy, Public Relations, Media Relations, Brand Development, Website management, Social Media, Graphic Design, Cause Related Marketing

Activity

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Experience

  • Business Owner

    ColonyCreative

    - Present 11 years

    Greater Los Angeles Area

    At ColonyCreative we manage and grow brands by creating effective long-term marketing strategies, and executing comprehensive programs to leverage and grow our clients. We work with clients across a variety of industries including: mass consumer products, health and fitness brands, lifestyle content, editorial outlets, luxury real estate brands, philanthropic initiatives, and startups. Each of our clients have a unique brand, and their program with ColonyCreative reflects that.

  • Chief Communications Officer

    The Alliance for Veteran Support, Inc.

    - 2 years 5 months

    Greater New York City Area

    Chief Communications Officer on the Board of Directors for the Alliance for Veterans Support, Inc. and one of the not-for-profit’s founding members. Work with over 20 corporate financial sponsors each year and ensure that their sponsorship packages are fulfilled, compliance standards are adhered to, and a positive ongoing work relationship is maintained. Handle all website development, graphic design social media marketing and digital marketing. Designed corporate logo, and all other corporate…

    Chief Communications Officer on the Board of Directors for the Alliance for Veterans Support, Inc. and one of the not-for-profit’s founding members. Work with over 20 corporate financial sponsors each year and ensure that their sponsorship packages are fulfilled, compliance standards are adhered to, and a positive ongoing work relationship is maintained. Handle all website development, graphic design social media marketing and digital marketing. Designed corporate logo, and all other corporate branding, including the integration of sponsor branding into AVS materials. Created a strategic beneficiary partnership with the Veteran/Amputee Skin Regeneration Project at the Department Of Dermatology At Johns Hopkins Medicine, and the Walter Reed Army Medical Center. Wrote and designed the sponsorship deck and media deck which were used to facilitate over $1,000,000 worth of corporate sponsorships in 2011, 2012 and 2013 (2014 fundraising still in progress). Managed external contract agencies to produce a 2,200 person event in 2011 and a 3,000 person event in 2012. Generated all media placements and exposure including: The New York Times, Wall Street Journal, The Huffington Post, New York Daily News, FOX News, Traders Magazine, among others. Accomplished all branding, marketing, website management and public relations in a very fast paced environment in a short period of time.

  • Brand Building Communications Graphic

    Account Executive

    Brand Building Communications

    - 1 year 1 month

    Greater New York City Area

    Responsible for spearheading accounts in the mass consumer division for clients such as L'Oreal Paris, Bausch & Lomb, MARS Snackfood brands and others. Coordinated and developed all client events and promotional programs including: L’Orèal Paris and the HBO Celebrity Gift Lounge at the Golden Globe Awards, L’Orèal Paris product launch events for New York’s top editors, Bausch & Lomb’s program in partnership with Susan G. Komen For The Cure & Swarovski Crystals for Breast Cancer Awareness Month,…

    Responsible for spearheading accounts in the mass consumer division for clients such as L'Oreal Paris, Bausch & Lomb, MARS Snackfood brands and others. Coordinated and developed all client events and promotional programs including: L’Orèal Paris and the HBO Celebrity Gift Lounge at the Golden Globe Awards, L’Orèal Paris product launch events for New York’s top editors, Bausch & Lomb’s program in partnership with Susan G. Komen For The Cure & Swarovski Crystals for Breast Cancer Awareness Month, L’Orèal Paris for the Sundance Film Festival, MARS Snackfood, Inc. factory launch, among others.

  • Internship

    Brand Building Communications

    - 5 months

    Greater New York City Area

    • Completed a four-month, full-time internship program with Brand Building Communications which was followed up with a full-time job offer
    • Gained valuable experience using media programs such as Cision and PR Newswire
    • Managed and organized press placements for a variety of clients
    • Completed a professional writing for business class offered by the company

Education

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