Larry Harris

Your #digital #data is not good enough, and your #digital #identity solution for your owned channels isn't cutting it. This is undercutting every investment you are making today to try and create more value for and from your consumers. #marketing #media #advertising #datascience #martech #analytics #analyticsneat

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Implementing AI strategies doesn't call for a complete paradigm shift – it follows fundamental business principles that apply to most growth or efficiency initiatives. Cherry Bekaert reveals three key areas to consider when choosing the right AI program. https://okt.to/WcZFXl #AIStrategy #BusinessStrategy #Technology #AI

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As Workforce 4.0 unfolds, integrating technology and generative AI into everyday tasks will become increasingly important. Still, organizations must prioritize human-centric tasks to keep staff members engaged and satisfied. https://hubs.ly/Q02Bk9lF0

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Infillion's recent research sheds light on a profound shift in consumer behavior within the digital advertising realm, signaling what some describe as the "zero-click" era. With only 6% of consumers frequently clicking on ads that capture their attention, traditional metrics like click-through rates (CTR) are undergoing a critical reevaluation. Consumers are no longer passive bystanders in the advertising game. They're active participants, shaping their online experiences with discernment and intentionality. From direct website visits to independent research via search engines, they're seeking meaningful interactions with brands on their own terms. Yet, amidst this shift, challenges abound. Concerns around privacy and safety loom large, with a significant portion of consumers hesitant to click on ads due to fears of landing on unsafe pages or being tracked by advertisers. But where there are challenges, there are also opportunities to redefine the rules of engagement. Enter: WHOOP. Through strategic adaptation and a relentless focus on consumer-centric advertising, WHOOP—a leading fitness wearables brand—has achieved remarkable success. With a CTR optimization strategy centered on clarity and incentivized engagement, WHOOP shattered industry norms with an astonishing 9.1% click-through rate, over 9 times the average. But this is just the beginning. Our latest research report, released in collaboration with WHOOP, delves deep into real-life case studies, unveils recent data findings, and offers actionable insights to elevate your brand's advertising strategy. Discover how Infillion's innovative products like TrueX can also benefit your brand and agency partners. 🔍 Read more: https://bit.ly/NWxInfil #CTR #ConsumerBehavior #TrueX #MarketingInsights #AttentionEconomy

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Amen David Nyurenberg! Amen! "It is time to evolve beyond the addiction to addressable targeting and deterministic attribution, driven not by fear and doubt but by a commitment to rediscover how the empirically proven fundamentals of marketing effectiveness can be applied to the digital media era." This is exactly how we view the needs of the market and the direction the industry must go if we want to offer real value to brands, consumers, publishers, and everything in between. https://lnkd.in/evNqwWim

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At B2B Summit this year, my colleague Hannibal Scipio led a panel discussion with real talk from partner ecosystem leaders. Some key observations -- "Suppliers must prioritize and communicate the value of all ecosystem partners within their organization, not just through sales numbers, marketing narratives, and slide decks. It is essential to demonstrate a commitment to ecosystem-centric GTM success through actions, behaviors, and core principles – active listening, competence, trust, and leadership." Check out more in Hannibal's blog: https://lnkd.in/dUC4Us78 #partnerecosystems #partnermarketing #B2B

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LinkedIn's venture into Connected TV (CTV) advertising highlights a significant shift in B2B marketing, aiming to intersect personal and professional lives of users. By tapping into streaming platforms such as Roku, Samsung, and NBCUniversal, LinkedIn provides its B2B marketers with an innovative channel to engage with audiences beyond the typical work environment. This expansion underlines the platform's unique approach—utilizing detailed user data to target ads more effectively, based on professional roles and workplace information. Explore how LinkedIn’s new CTV placements can enhance your B2B marketing efforts. Learn more: https://buff.ly/3PSDLfa #marketing #advertising #digitalmarketing #content #cmo

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While the possibilities with #MarTech and how it can enhance #marketing efforts are endless, that potential can also lead to an endless loop of questions and confusion when it comes to implementation and integration. Check out these recommendations: https://lnkd.in/gYdBNvn

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I was invited to speak at the virtual EMARKETER summit regarding customer engagement and data management, including identity and privacy. The good news is, in IAB’s recent State of Data 2024 Report, the industry is now acknowledging the privacy-by-design ecosystem. It's about shifting from merely viewing audiences as numbers to recognizing them as individuals with distinct preferences and needs. In the report, we learned that brands, agencies, and publishers are making significant organizational changes to adapt to legislation and signal loss. Half to nearly eight-in-ten of the companies are training their staffs in data privacy, creating teams dedicated to business transformation, and tapping external expertise via new hires and consultancy partnerships. We want to engage customers with the most personalized advertising possible, and we need to learn to handle their privacy appropriately in the process. Thanks to my fellow panelist Samantha Ngo for her thoughtful insights and our moderator Evelyn Mitchell-Wolf for leading a great conversation! Watch on demand here: https://lnkd.in/eDp83J9c #IAB #EMarketer #DataManagement #CustomerEngagement

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Proud that we at Attest have expanded our research offerings to include Qualitative Research! If you're interested in running some #qualitativeresearch , reach out and let us know www.askattest.com 👍 #marketing #research #insights

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In the world and industry of #digitalmarketing, this is why it is important to diversify your strategy, campaigns, and social platforms! #lookattheanalytics #demographics #salesfunnels #sustainability

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Check out the latest @pdxmindshare mention on @BizJournalTrust: 12 transformative business roles AI will play in the next five years https://ow.ly/kTLB50Sk9jK #AI #businesstips #businessadvice #generativeAI

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The US federal government’s demand for AI tech includes $3.3 billion allocated in the 2025 federal IT budget, according to new analysis from the market research firm Canalys. Establishing channel partnerships can help businesses navigate this complex landscape, leveraging shared resources and expertise to win lucrative contracts. #FederalContracts #AIGrowth #ChannelPartnerships #Presspool Read more here 👉 https://lnkd.in/eCGiZXf9

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In a recent MarTech.org podcast, Mike Pastore sat down with Jay Mandel, co-founder of the Marketing Accountability Council, and Liam Moroney, co-founder and CEO of Storybook Marketing, to discuss how B2B marketing is evolving. Great convo with a wide-ranging set of things to think about Here are three controversial takeaways on enhancing engagement: 1. Critique of Marketing Automation: Traditional marketing automation and intent data, long seen as staples of B2B marketing, were criticized for being ineffective in creating real demand. The discussion suggested that these tools often treat marketing as a linear process, which contradicts the complex and non-linear nature of buyer behavior. 2. Brand vs. Performance Marketing Debate: The panelists challenged the heavy focus on performance marketing metrics at the expense of brand-building. They argued that solely relying on metrics leads to short-term gains but fails to create lasting emotional connections and long-term value, sparking debate on the true effectiveness of performance marketing. 3. Questioning the Value of Trade Show Tactics: The effectiveness of traditional trade show tactics, such as flashy booths and superficial attractions, was called into question. Jay highlighted how these methods often fail to demonstrate real value or relevance to potential buyers, advocating for more thoughtful and engaging interactions. #B2BMarketing #MarketingStrategy #MarTechPodcast #Engagement #Storytelling Watch their convo here: https://lnkd.in/eikPd3vJ

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Generative AI and conversational AI employ very different techniques, have differentiated use cases, and pose unique challenges. 🧠 Start with a foundational understanding of two of the most popular types of #AI for businesses, and see which one (if not both) is right for your business. Read more in Verse.ai's latest blog: https://lnkd.in/gYFpd_ZT #generativeAI #conversationalAI

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