Giuliano Pezzoli

"One of the hardest things for growth-minded leaders is to acknowledge and accept that they cannot be everything to everyone," says our CEO David Keil in his latest Fast Company article. What does this mean in today's AI world? See for yourself in this compelling article.

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There's a lot written about how #genAI will improve productivity and efficiency. Here's some of my latest thoughts in Forbes (backed by two research studies we conducted at Seismic ) on how it can also also drive revenue! #revenue #revenueenablement #enablement

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𝗔𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆-𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝘀𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀! We're conducting a benchmarking study to define success metrics specifically for vertical software companies. 𝗪𝗵𝘆 𝗧𝗵𝗶𝘀 𝗠𝗮𝘁𝘁𝗲𝗿𝘀: Existing SaaS benchmarks just don't cut it for your unique industry needs. This research will provide the data-driven insights to measure and optimize your vertical software business. 𝗖𝗮𝗻 𝗬𝗼𝘂 𝗛𝗲𝗹𝗽? A few minutes of your time can make a big difference.

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🎉 I am excited to talk "Grit, Grace, and Gainsight" with the Client Success Dream Team 😍 at SAP Concur for #GainsightPulse2024. If you're attending #Pulse for the first time like me 🙋‍♀️, feel free to share any essential tips and tricks in the comments for making the most out of the experience!

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We just wrapped up our April product announcement! Go check it out on demand at eptura.com from the link in comments. Thanks to our amazing engineering and product mgmt teams ❤️, we're thrilled to announce new intelligent solutions within Eptura's integrated platform for the built environment to unify how enterprises manage people, workplaces, and assets: 🌐 Enhanced asset maintenance connectivity with employee requests that feed directly into work order ticketing and detailed floorplans to help techs locate equipment for service 🤝 Smarter workplace collaboration with AI-powered suggestions to help people find an ideal workspace and space booking synced directly to meeting calendars 🔒 Advanced cyber & building security with customized procedures by visitor type and a SaaS solution trusted by federal agencies to securely operationalize facilities and infrastructure

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Every professional – regardless of their field – has a tool they can't live without. 🛠️ For go-to-market (GTM) professionals in B2B selling, that tool is enablement technology. With the ability to leverage data and insights, provide continuous learning and coaching, and streamline communication, enablement is a top priority for companies in 2024 and beyond. Discover why by diving into the highlights of Seismic's latest study, the Generation Enablement Report: The Rise of Enablement's Influence, here ➡️ https://bit.ly/3JK8sjf ​

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💃 💃 🕺 🕺 Thrilled to showcase the brilliant Michele Conners in our latest #CustomerSpotlight conversations! Come read how Helios has helped this global enterprise maximize #profit amidst the volatility of #climatechange! #genai #ai #climatetech #iqf #freshproduce #frozenfoods

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What is sales readiness? And why should you care about it even if you're not in sales? Making sure your sales reps are prepared to have thoughtful conversations with customers is essential, especially now that customers have a lower tolerance for inauthentic, rote buying experiences. Customers want to leave a conversation not only with a smile on their face, but with confidence that your company is right fit for them, for both the present and the future. And EVERYONE has a stake in that. So you need to make sure, in whichever way you can contribute, that your sales reps are ready to give customers that secure feeling. How are you contributing to your sellers' readiness? #salesreadiness #salesenablement #buyingexperience #guidedselling

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"When evaluating whether to make investment in AI a strategic priority, members of the C-suite should turn their attention to AI's implications for productivity, alignment and revenue growth. 87% of GTM leaders say using AI-powered technology in the workplace boosts productivity, and 84% see it as a virtual partner with great potential across their organization." How should the C-suite evaluate AI-powered technology? In Forbes, Seismic Chief Business Officer Toby Carrington shares what to look for when arming your GTM team with AI. Learn more:

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Product Market Fit (PMF) is a crucial yet elusive concept for many early-stage startups. Achieving it can make or break a company's long-term success. In the latest episode of the "Founder & CEO Podcast," Michael Viscuso and I discuss what PMF is, what it looks like, and what to do once it's achieved. Check out the podcast here: https://lnkd.in/g2fw7v9g

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Your success as a CMO is largely predetermined by the quality of diligence you do on the company before accepting a role. In this episode of The Get with Erica Seidel, I discuss the most important questions to ask. The full list of questions is in the comments below.

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Very exciting time for Altvia and our clients with the launch of AIMPro. Every firm we speak with in our industry understands the power of data and the positive impact it can make on company decisions when handled correctly. The major challenge firms face is that time is limited and there are always competing priorities, particularly when it comes to documenting processes around sourcing and closing deals. AIMPro was designed with the busy investment professional in mind. Spend more time working relationships while also creating a simple way to gather those powerful insights from years of experience and finding deals. Reach out if your team is interested in learning more. Find Deals. Close More. Click Less.

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Growth Strategy Advisors is a boutique consulting firm headquartered in San Francisco, CA. Our mission is to empower startup founders and early-stage companies as they navigate the complex landscape of Go-To-Market (GTM) strategies and sales acceleration. Here’s how we do it: Founder-Led Sales: We recognize that founders often play a pivotal role in the initial sales process. However, as companies scale and GTM motions become more intricate, a strategic shift is necessary. Our team steps in to guide founders through this transition, ensuring seamless growth without the typical pains associated with siloed teams and fragmented data1. GTM Strategy Definition: We work closely with founders to define their GTM strategy. This involves identifying target markets, customer segments, pricing models, and distribution channels. By aligning these elements, we create a cohesive plan that maximizes revenue potential. Sales Enablement: Our experts equip founders with the tools, training, and processes needed to build a high-performing sales engine. From lead generation to closing deals, we optimize every step of the sales cycle. Performance Tracking: Metrics matter! We help founders establish key performance indicators (KPIs) and track progress against them. Whether it’s pipeline growth, conversion rates, or customer lifetime value, we ensure data-driven decision-making. Cross-Functional Alignment: Effective GTM requires collaboration across departments. We bridge the gap between marketing, sales, finance, and legal teams, ensuring everyone is on the same page and working toward shared revenue goals.

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The latest Page Society report is an interesting read. "We note that companies that successfully take on the challenges of building long-term value for multiple stakeholders outperform those that do not. And we see a huge opportunity for CCOs to help their companies to build trust and reputation by embracing the challenges and delivering real results."

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The reason I co-founded Storytell.ai is to build AI with integrity. But what does that mean and how do we do it? Excited to share my first substack to touch on this more deeply. One thing I'm sure about: we have to get on the same side of the table to create the world we want to see.

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We had our first executive summit in Boston. Here are my 3 takeaways from it: 1. Positioning of LiftLab within the marketplace: There are a bunch of competitors coming out with really cool things, and a couple of internal messaging we need to clear up. We're focusing on explaining what we do more effectively to our customers. Positioning was one critical piece we discussed to ensure LiftLab stands distinctively in the competitive landscape. 2. Direction of product development: We explored ambitious questions about how LiftLab can transcend being merely a tool for the marketing team to becoming integral across the company. We aim to grow our product in such a way that it becomes more useful for more functions and more people within a business, thereby maximizing the democratization of the model. 3. Prioritization of quality data and robust models: With models, it's the quality of the data that determines output. We discussed how to input more quality data rather than adding complexity to our model. It’s about making our signals even more robust by possibly purchasing other data, ensuring the output is as reliable and effective as possible. This all boiled down to just moving the tree trunk a little to the left or a little to the right. Such decisions might seem minor, yet they are crucial in determining how the branches—our company’s various elements—will grow and develop. As a former practitioner and individual contributor who might have seen these as small shifts, I now understand their significant impact on our strategic direction and the importance of these subtle yet profound changes at the executive summit. #summit #companybuilding

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Thank you for joining us, Danny Schonfeld! Your insights were incredibly valuable during our podcast session. We truly appreciate having you share your expertise with us! What is the BIGGEST advantage for RevOps? Cross-functional collaboration 🚀 Danny Schonfeld, VP of RevOps at Glia, says that fostering strong partnerships with each function is necessary, because: 1️⃣ They can get a different perspective from like-minded people 2️⃣ They can assess the impact of one function’s project on the others Danny also talks to Mike Groeneveld (Everstage) about: ✅ Mastering the art of prioritizing tasks ✅ Significance of cross-functional collaboration ✅ 3 skills every great RevOps professional must have Head over to the link in comments to listen to the full conversation 🎧

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