“Ginger’s strategic lens and level-headed thinking made her a stand out leader. She led our North American Brand GTM Marketing team with a perseverance through constant change that allowed for individual autonomy and teammate empowerment. She goes to bat for her team which is so appreciated. She has the ability to break outside of the expected mold, whether it’s in new teammate pipeline/onboarding or a new means of approaching research/briefing. I’m forever grateful to have learned from her and built omni-channel brand campaigns with her. ”
About
With over 15+ years of Marketing experience, I have a consistent track record of brand…
Contributions
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What are some examples of successful storytelling campaigns based on consumer insight?
One thing I've found helpful is to make sure your channel selection aligns with your broader objectives - some channels naturally align to reach/frequency impact, whereas others are engagement or conversion. Rather than splinting your plan, think about which channels drive the most impact based on your objectives
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How do you manage brand architecture and hierarchy in a portfolio strategy?
In some cases, companies can have two brands in one category (i.e. premium water brand and a mainstream water) so It's also important to think about future innovation and category growth as your build your architecture so there is room to grow your brand as the categories change.
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How do you communicate and document your brand identity guidelines and standards?
Taking brand identity to building your brand world is another great way to bring it all together. Creating a brand world inclusive of these elements adds clarity and inspiration no matter who is interacting with the brand.
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How do you choose the right partner for a co-branding campaign?
Knowing your goals but also knowing your brand equity strengths as well as your co-brand partner strengths. Sometimes you can build a cross-equity collaboration strategy by leaning into what you both are known for to help bolster your objectives.
Activity
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It’s hard leaving the incredible people at WKNY, but when your gut says you gotta do something, you listen. I leave with a full heart and excited…
It’s hard leaving the incredible people at WKNY, but when your gut says you gotta do something, you listen. I leave with a full heart and excited…
Liked by Ginger Cherny, MBA
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IT’S SHOWTIME! Fanta x Beetlejuice, Beetlejuice! 🧡 💚🧡 💚 I’m so excited to share that Fanta has partnered with Warner Bros. Discovery on the…
IT’S SHOWTIME! Fanta x Beetlejuice, Beetlejuice! 🧡 💚🧡 💚 I’m so excited to share that Fanta has partnered with Warner Bros. Discovery on the…
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We're incredibly proud to partner with the International Olympic Committee to introduce Athlete365 Mind Zone by Powerade! 🏅 This exclusive mental…
We're incredibly proud to partner with the International Olympic Committee to introduce Athlete365 Mind Zone by Powerade! 🏅 This exclusive mental…
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Experience & Education
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LIPTON Teas and Infusions
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Licenses & Certifications
Volunteer Experience
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Animal Rescue Director
Austin Pets Alive!
Animal Welfare
Austin Pets Alive! is a 501(C)3 nonprofit organization. Austin Pets Alive! is focused
on saving the pets at risk of euthanasia at city shelters. Our mission is to promote
and provide the resources, education and programs needed to eliminate the killing
of companion animals.
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Volunteer
El Centro Hispano
El Centro Hispano (ECH) is a 501 (c) (3) grassroots community based organization dedicated to strengthening the Hispanic/Latino community and improving the quality of life of Hispanic/Latino residents in Durham, Carrboro, Chapel Hill and surrounding areas.
Languages
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English
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Spanish
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Wow, this is quite the promo video 😉 So excited to nerd out on marketing and drink some hot sauce on stage next week (did I really just write that…
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We’re excited to announce Jiah Choi as the CEO across BBDO New York and Energy BBDO! Full story from Ad Age / Brian Bonilla linked below.
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👩💻 UNDERCONSUMPTION CORE - Work Edition 👩💻 🚫 Stopped saying “sorry” in work emails — saves me five letters and my sanity. 🚫 Officially said…
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