Geoff Atkinson

Park City, Utah, United States Contact Info
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  • Advertising Age Top 40 under 40

    Advertising Age

    GEOFF ATKINSON - OVERSTOCK.COM - 25 YEARS OLD

    In 2005, Geoff Atkinson faced a decision. He could leave his Idaho-based marketing/ branding post at sunglasses marketer Smith Sport Optics, his first post-college gig, to work and live in New Zealand. Or he could amble over a state to Salt Lake City and join Overstock.com, a company headed by a fellow Dartmouth alum, as part of its e-mail marketing team.

    Utah and its snowy vistas -- Mr. Atkinson is a longtime ski racer -- won out. He…

    GEOFF ATKINSON - OVERSTOCK.COM - 25 YEARS OLD

    In 2005, Geoff Atkinson faced a decision. He could leave his Idaho-based marketing/ branding post at sunglasses marketer Smith Sport Optics, his first post-college gig, to work and live in New Zealand. Or he could amble over a state to Salt Lake City and join Overstock.com, a company headed by a fellow Dartmouth alum, as part of its e-mail marketing team.

    Utah and its snowy vistas -- Mr. Atkinson is a longtime ski racer -- won out. He soon added the customer navigation experience to his Overstock.com charge, and today, with the title of marketing chief of staff, the 25-year-old heads a 30-person group responsible for search, e-mail programs and more. "Geoff looks young, so you're taken aback when you first meet him that they've put so much trust and power in his hands," says Michael Oiknine, chief operating officer of personalization-marketing operation Kefta, San Francisco. "Very quickly you understand why."

    - Larry Dobrow

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