Gabriella Weiser Mclaughlin

"As wealthy consumers use their private, personal AI agents to shop, many brands that discount often will become commodified." Insightful take by Milton Pedraza. If luxury marketing is your wheelhouse, Milton's worth a follow. Good article here. #luxury #ai #branding #marketingstrategy #hnw #uhnw

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I'm inspired by Alice Chang, Founder and CEO of Perfect Corp., as she shares her journey as a woman in beauty tech. Her insights into how Perfect Corp supports major clients with innovative AR and AI solutions are truly remarkable. Check out her conversation with Judy Khan Shaw on #NYSEFloorTalk! NYSE

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Excited to share my latest article published by Fast Company As CMO tenures shrink and their role becomes increasingly performance-driven due to shareholder pressure, brands risk losing their ability to create meaningful change in the world—which is bad for everyone. Check it out and let's discuss! https://lnkd.in/gqd5mW-i #Marketing #CMO #BusinessStrategy #FastCompany

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By highlighting all the ingredients in its products, The Ordinary champions transparency in the beauty industry—a crucial move amidst growing consumer demand for honesty and authenticity. 💬 This approach not only aligns with the brand's no-nonsense ethos but also sets a powerful example for the entire marketing industry to follow. As OOH advertising gains momentum, especially with the summer months approaching, campaigns like this have the potential to make a significant impact, reaching audiences beyond traditional digital platforms. Here's to more brands embracing transparency in their marketing efforts! #TheOrdinary #Transparency #OOHAdvertising #BeautyIndustry #MediaTrends

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https://lnkd.in/gSNGxFQp The Spencer Stuart annual CMO Tenure Study offers compelling insights into the evolving role and stability of CMOs, particularly noting the tenure stabilization at 4.2 years for Fortune 500 CMOs. It's intriguing that B2B CMOs tend to have longer tenures compared to their B2C counterparts, with 4.5 years versus 4.0 years respectively. This difference likely reflects the distinct challenges and market dynamics each sector faces. The study also highlights the increasing trend of CMOs taking on broader responsibilities and the significant number of first-time CMOs being promoted internally, suggesting a strong emphasis on leadership development and succession planning within organizations. It is great to see that women now represent half of Fortune 500 CMOs. I believe it's important now for companies to turn their attention to improving development and support systems for diverse high-potential leaders. #CMOtenure #B2BMarketing #Leadership #WomeninMarketing

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Love how we continue to help brands defy stereotypes. 💄💋 Beauty Comes in All Shades and Sizes Discover how #Hispanics are reshaping beauty trends and challenging stereotypes in BODEN Agency’s latest piece, “Beauty Comes in All Shades and Sizes: How Hispanic Consumers are Driving the Inclusive Beauty Movement.” Associate VP Abril Barba-Dulzaides delves into the revival of makeup trends, embracing authenticity vs. perfection and why catering to the needs of diverse consumers is no longer a nice-to-have but a must-have for brands in the beauty industry. Download the full report here: https://lnkd.in/etJZUqPq #WeAreBODEN #Hispanic+

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Why should investors fund my and MakeLoveNotPorn's 'safest place on the internet' 100% human-curated operating system, my upcoming female-lens adtech, and female founders generally? Because THIS. 'When a children’s jewelry maker began advertising on Instagram, she promoted photos of a 5-year-old girl wearing a sparkly charm to users interested in parenting, children, ballet and other topics identified by Meta as appealing mostly to women. But when the merchant got the automated results of her ad campaign from Instagram, the opposite had happened: The ads had gone almost entirely to adult men. Perplexed and concerned, the merchant contacted The New York Times ... The Times opened two Instagram accounts and promoted posts showing the 5-year-old girl, her face turned away from the camera, wearing a tank top and the charm. Separate posts showed the clothing and jewelry without the child model, or with a black box concealing her. All of the paid ads were promoted to people interested in topics like childhood, dance and cheerleading, which Meta’s audience tools estimated as predominantly women. Aside from reaching a surprisingly large proportion of men, the ads got direct responses from dozens of Instagram users, including phone calls from two accused sex offenders, offers to pay the child for sexual acts and professions of love. The results suggest that the platform’s algorithms play an important role in directing men to photos of children. And they echo concerns about the prevalence of men who use Instagram to follow and contact minors, including those who have been arrested for using social media to solicit children for sex. On Wednesday, New Mexico’s attorney general, Raúl Torrez, announced the arrest of three men who were caught in a sting operation trying to arrange sex with underage girls on Facebook. Calling it “Operation MetaPhile,” Mr. Torrez said Meta’s algorithms had played a key role in directing these men to the “decoy” profiles created by law enforcement.' Michael Keller Jennifer Valentino-DeVries The New York Times https://lnkd.in/eHRFJn6G

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Is your D2C brand thinking about going into retail in the next 12 months? If you answered yes... you need to check out my latest podcast. Yesterday, I had the privilege of speaking with the very smart and talented Alexandra E. Vailas from DYPER. Our conversation was focused on going from D2C into retail and things you need to consider and focus on to give yourself the best chance possible to succeed. Link in the first comment!

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Unlocking the Power of Authentic Brand Messaging with Laurel Carpenter on SMarketPlace™ Live! -  $ales, Marketing 🎯and Rock and Roll 🎸 Join Tom Dempsey and Sarah Noonan and me to explore how Laurel, the co-founder of Pearl Consulting NYC, is transforming how clients communicate their brands with their expertise in authentic messaging, strategic branding and expert copywriting. Laurel's journey spans from initially providing traditional blogging to a focus on brand strategy and messaging, driven by client’s need for authentic, customer-centric communications in a post-pandemic evolving market. "Listening to your customers is not a one-time activity; it’s an ongoing process," Laurel emphasizes, highlighting the importance of continuous engagement and adaptability in branding. We learn how Laurel and cofounder Charles Herold, along with design partner, Charlie Birch helped a psychotherapy practice transition from a clinical description of services to a brand identity built on the tagline, “Real Therapy For Real People.” Discover her insights on brand archetypes and why integrating client feedback into messaging is so critical to a digital presence that resonates deeply and authentically. And as always, we dive into Laurel’s passion for rock 'n roll. From her first concert experience with Bryan Adams to her diverse musical tastes including the Grateful Dead and Alabama Shakes, Laurel draws fascinating parallels between music and branding. "Music is always evolving, and artists who stay relevant are those who innovate and adapt," she shares, emphasizing the need for innovation and adaptability in our branding, too. Don’t miss out on a fun and insightful discussion about brand strategy, customer-centric messaging, and the interplay of business and rock and roll with Laurel Carpenter on SMarketPlace™ Live! 👉 The full episode and additional highlights are posted on Publio’s website. Watch below! #BrandStrategy #CustomerCentric #Marketing #BrandMessaging #EmpathyInBusiness #RockAndRoll #Innovation #BusinessGrowth #PurposeDrivenEntrepreneurs

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There are three key traits, IMO, that have made New Balance and Chris Davis successful in growing the brand and all 3 are displayed in this campaign. 1. They grew their categories slowly and strategically. 5 Years ago you never would have seen all of these different sports represented, let alone at the same time. The planned their entrance into a category, tested and nailed the product, signed the talent and promoted it effectively. 2. They put stars of all types on display with equal footing. Regardless of gender, race or sport - they have been promoting their talent along side the brand in a really balanced way. This helps bring consumers into the brand from a single connection point and become exposed and aware of the categories the brand plays in. Also, they don't have to shout about their equality efforts through PR spin, they just put them on display by living it. 3. They refresh their brand campaign rather than reinventing it. Consumers can take years to fully acknowledge what a brand is standing for or even just saying about itself. Unfortunately, by the time a brand positioning is starting to land with a consumer base, brands often feel the corporate psychological pressure to reinvent (what's our annual strategy this year? What's our new message? etc). Instead, NB has refreshed "We got now" and are going to continue allowing consumers time to connect with that brand ethos. Marketing is like life. Changing is often easier, than enduring. A lot of brands like changing what they say because it's easier than focusing on doing what you already do better. You need to establish who you are, live it and then reveal to the world how you're living it. Side-note - I love the talent roster they're building. I know the group isn't finished yet, but I love where they're headed.

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Making the leap from leading large established global brands to building smaller brands from the ground up takes courage. Don't miss my latest podcast with RéVive Skincare CEO Elana Drell-Szyfer who shares what she has learned about delivering exceptional leadership (Hint: the human factor matters too): ✅ Consistency ✅ Goal clarity ✅ Creating connection ✅ Prioritizing relationships ✅ Bringing your authentic self to work every day #servantleadership #marketingstrategy #businesstransformation https://lnkd.in/g49y9Jj2

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I speak every day with brand and retail leaders who are struggling to find new ways to drive revenue, attract customers, and build brands. January Digital's own Nick Drabicky put proverbial pen to paper for MediaPost to break down the challenges of this brand media maze, and how he's guiding clients to the other side of growth and clarity. #media #advertising #brand #retail

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The fashion world is undergoing a digital revolution, and brand partnerships are playing a starring role!   As the Vice President of Brand Partnerships at Fixated, Coach's recent foray into the metaverse with virtual handbags on Roblox and Zepeto is a fascinating glimpse into the future of fashion and brand engagement. Learn more here: https://lnkd.in/gqdEV3u4.    Forget a passing fad – this is a game-changer.   Why, you might ask?   The metaverse offers a whole new way to tell your brand story.  Virtual handbags are just the first chapter. Think immersive fashion shows, interactive experiences that let users engage with your brand in a whole new way, and influencer campaigns featuring stylish avatars.    To thrive in this space, brands need to partner with creators who understand the metaverse landscape and can co-create captivating experiences.   Gen Z lives in the metaverse, and that's where brands need to be too.  This isn't just about staying trendy. It's about meeting your audience where they connect.    Partnering with metaverse creators allows brands to tap into this demographic authentically, fostering genuine connections built on shared experiences within the virtual world.   Now there’s the "phygital" experience.  Virtual handbag ownership might translate to real-world benefits or exclusive access, creating a unique blend of physical and digital experiences.    Brands and creators can collaborate to create these "phygital" experiences, further bridging the gap between the physical and virtual worlds.   #MetaverseMarketing #BrandPartnerships #TheFutureofFashion #Coach #Roblox #Zepeto

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#CauseAndEffect #BurdenOfProof #BetterSafeThanSorry Unsolicited advice for advertisers making claims about net-zero emissions, bamboo products, or recyclability: Until there is clarity on what qualifies as an “internationally recognized methodology,” it’s probably best to stop making environmental claims - not just in the oil and gas sector -, or have a chat with legal.

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It's going to be a great webinar. Sign up and check out how you can craft the ultimate omnichannel journey! fabric #omnichannel #retail

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This article is about the insights I gained during the SDG jury at Cannes Lions this year. Thanks Kim & Adam Shaw for releasing this in your valuable space. https://lnkd.in/g6a_szdE

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Influencer marketing is evolving, presenting new challenges and opportunities for companies and influencers alike. Jeff KAGAN explores the different types of influencers, the benefits of integrating influencer marketing with industry analyst programs, and the shift towards long-term relationships. Goldman Sachs forecasts the creator economy will reach $480 billion, while firms like Fohr and Billion Dollar Boy reporting significant growth in deal volume and revenue. As the industry matures, it is expected to stabilize, providing clearer paths to sustained success and more strategic opportunities. https://lnkd.in/eYp49qmA #Equities #ImpactInvesting #SustainableInvesting #SocialInvesting #InfluencerMarketing #CreatorEconomy #MarketingTrends #IndustryGrowth #Economic #Brands #InvestingStrategies #Brands #ThoughtLeaders #Influencers

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💰Capitalism is complicated 🤑 It’s expanded economic opportunity for a variety of groups, but it also serves a system of oppression in itself. Now, more than ever before in capitalist history, consumer buying power is more diverse as communities of color are looking to engage with brands that make them feel seen, heard and valued. And they are ready to intentionally make choices of where NOT to spend their money when they don’t see themselves included in a brand's marketing. Whatever you believe the role of government should be in supporting communities, corporations do have a place and responsibility to the constituents, customers, stakeholders and importantly the employees they serve. Corporations that prioritize #culturalcompetency, not just diversity, will lead financial performance, consumer loyalty, employee satisfaction and corporate brand reputation. ++++++ Hi 👋🏽 I’m Mariam, founder of Chatterbox Consulting, an #inclusivemarketing and communications consultancy for brands who won’t keep quiet. I specialize in helping brands create business impact, build communities and drive engagement by authentically centering, celebrating, and serving the needs of underrepresented audiences. 💌Reach out & #LetsChat about how to evaluate and create culturally competent content and campaigns for your brand.

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