Frank J. Cortese

http://www.adweek.com/news-gallery/advertising-branding/these-media-plans-represent-creativity-its-finest-regardless-budget-173376

http://www.wsj.com/ad/cocainenomics

House of Cards Season 4 - #FU2016
http://www.canneslionsarchive.com/winners/entry/783602/house-of-cards-fu-2016

House of Cards Season 4 - #FU2016
http://www.canneslionsarchive.com/winners/entry/754451/house-of-cards-fu-2016

In partnership with the Wall Street Journal - Cocanienomics:
http://www.wsj.com/ad/cocainenomics

http://www.canneslionsarchive.com/winners/entry/775722/cocainenomics

House of Cards Season 4 - #FU2016
http://www.canneslionsarchive.com/winners/entry/775943/house-of-cards-fu-2016

House of Cards Season 4 - #FU2016
http://www.canneslionsarchive.com/winners/entry/741974/house-of-cards-fu-2016

House of Cards Season 4 - #FU2016
http://www.canneslionsarchive.com/winners/entry/763688/house-of-cards-fu-2016

House of Cards Season 4 - #FU2016
http://www.canneslionsarchive.com/winners/entry/763495/house-of-cards-fu-2016

http://www.wsj.com/ad/cocainenomics

Best individual and multi-part stories or editorial features enhanced by the addition of innovative design components, multimedia storytelling elements and increased interactivity, created on behalf of a brand.

The Netflix original series, Sense8, follows eight people across the globe who telepathically experience each other’s lives. Mirroring this concept, Netflix & MEC partnered with Spotify to create a hub that analyzed a person’s listening habits to create a global musical map that included videos and character information along with custom playlists. Promoted through paid and organic social chatter, it became one of the highest performing entertainment campaigns on Spotify to date.

http://www.theatlantic.com/sponsored/house-of-cards/the-ascent/271/

The Reinvention of Storytelling

Netflix is all about telling great stories. And its marketing needs to be as captivating as the tales it tells. Therefore, the agency was challenged to explore new, immersive native opportunities that transcended the more prevalent frothy formats – enabling Netflix to tell compelling stories through its marketing that inspire consumers to engage further with the brand.

Most people steeped in media can appreciate a good meme, listicle or GIF every now and then—and on-demand streaming giant Netflix is no different. But for a multi-phase foray into native advertising, starting midyear, the brand and its agency MEC decided to put some weight behind its programs. Fun and frothy is fine, MEC felt, but how about creating long-form content and digital stories with a little heft, even if it bucked the prevailing infographic and animated snippet trend?

Four… Show more

Most people steeped in media can appreciate a good meme, listicle or GIF every now and then—and on-demand streaming giant Netflix is no different. But for a multi-phase foray into native advertising, starting midyear, the brand and its agency MEC decided to put some weight behind its programs. Fun and frothy is fine, MEC felt, but how about creating long-form content and digital stories with a little heft, even if it bucked the prevailing infographic and animated snippet trend?

Four separate, ultimately related native projects hyped Netflix's documentaries and original series--and the service's growing clout as a pop culture mover and shaker. "Our early toe dips in the water in native were somewhat standard, lightweight concepts," explains Kristine Segrist, managing partner and client lead at MEC. "We graduated into these more ambitious formats."

The team started with a moderated online discussion about documentaries, in book club format with Gawker. Participants generated close to 1 million pageviews for the Netflix Documentary Club and wrote 4,000-plus comments. Netflix and MEC then launched TV Got Better with Wired, which included a video interview with Mitch Hurwitz, creator of network-series-turned-Netflix-pickup Arrested Development. It drove more than 110 million earned impressions with readers, who spent twice as much time with the content when compared to the Wired.com average.

To promote Season 2 of one of its crown jewels, Orange Is the New Black, the Netflix team put together a customized flash sale on fashion e-commerce site Gilt, with donations to Dress for Success based on consumer purchases. There were video clips from the series and talent interviews on the site—and the program snagged upwards of 30 million impressions.

Finally, "Women Inmates," a New York Times-generated digital story, featured video interviews with female prisoners and Piper Kerman, whose book inspired the series.
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