“Fernando Rodriguez provides the essential connective tissue between enterprise strategy and tactical execution. Operating in a role that was essentially the COO of our business unit, Fernando was responsible for activation of top-down strategic mandates in a way that was traceable, performant, innovative, and scalable. Fernando engenders tremendous dedication from his direct reports and their teams by clearly articulating goals, maintaining a level playing field, and pushing authority down through the org to the folks with the most direct expertise. This egalitarian appraoch inspires line-level resources to take owhership of the work in thier queues, surpassing simple delivery to attain the level of genuine innovation. Growth in Digital revenue at Univision under his watch is a testament to the efficacy of Fernando's approach. A term that Fernando uses often is "activate," and I think it does a good job of summarizing his mode of engagement. Fer starts and ends every conversation from the frank perspective of revenue implications, and focuses the space between around how to take immediate, iterative action to prove underlying concepts. Scale follows closely behind, once investment has been secured. There are no 'shoot the breeze' conversations in Fernando's world, and definition/execution of next steps is always hovering just beyond the edge of the dialogue. This activation-focused aesthetic permeates Fernando's organizaton, from his level straight through to the reps, devs, testers, and analysts who carry out the hands-on work. Fernando is a sharp strategist with deep expertise in Digital revenue models, and knows how to inspire maximum throughput from teams in support of the enterprise. ”
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STOP What ever you are doing and tune into the 2024 Paris Olympic opening ceremony celebration. KUDOS to Paris and NBC & Telemundo in allowing us to…
STOP What ever you are doing and tune into the 2024 Paris Olympic opening ceremony celebration. KUDOS to Paris and NBC & Telemundo in allowing us to…
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Following a great "Summer of Soccer" with record-breaking audiences for CONMEBOL Copa America 2024 and UEFA EURO 2024 in the United States, the…
Following a great "Summer of Soccer" with record-breaking audiences for CONMEBOL Copa America 2024 and UEFA EURO 2024 in the United States, the…
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Exciting news! Estrella is now the new home of the Liga MX's Los Tigres, one of Mexico's top soccer teams. It all begins tomorrow night, July 17th…
Exciting news! Estrella is now the new home of the Liga MX's Los Tigres, one of Mexico's top soccer teams. It all begins tomorrow night, July 17th…
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Experience & Education
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Univision Communications Inc.
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Yesterday, Michael Roca, the Executive Director of Cross-Cultural Center of Excellence at Omnicom Media Group, delivered a captivating guest lecture…
Yesterday, Michael Roca, the Executive Director of Cross-Cultural Center of Excellence at Omnicom Media Group, delivered a captivating guest lecture…
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# 6 Years of LaLiga North America Studios Thousands of pieces of content created, impressions, video views, and users engaged in the United States…
# 6 Years of LaLiga North America Studios Thousands of pieces of content created, impressions, video views, and users engaged in the United States…
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I'm still reflecting on the success of Cannes 2024! This year marked a significant shift following calls for greater Latino presence after 2023. It…
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Hey look Ma, I made it!! This announcement got picked up by Variety! One month in the books at LatiNation and I feel so lucky to be part of…
Hey look Ma, I made it!! This announcement got picked up by Variety! One month in the books at LatiNation and I feel so lucky to be part of…
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Excited to announce that I’ve joined the Tubi Sales Team as Vice President, National Accounts. So glad to be part of an awesome organization with…
Excited to announce that I’ve joined the Tubi Sales Team as Vice President, National Accounts. So glad to be part of an awesome organization with…
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We’re excited to welcome back Ana Crandell to the LNC familia as Vice President, Media Services! You might not know this, but she was our original…
We’re excited to welcome back Ana Crandell to the LNC familia as Vice President, Media Services! You might not know this, but she was our original…
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Se você nasceu depois de 1990 você provavelmente não se lembra disso, mas no início dos anos 2000 o boom da mídia digital tomou conta dos holofotes.…
Se você nasceu depois de 1990 você provavelmente não se lembra disso, mas no início dos anos 2000 o boom da mídia digital tomou conta dos holofotes.…
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Top properties. Top production. Top people. Our team is expanding and Eric Webber and I are hiring. Awesome opportunity. Please reach out with any…
Top properties. Top production. Top people. Our team is expanding and Eric Webber and I are hiring. Awesome opportunity. Please reach out with any…
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I am excited to embark on a new chapter with Havas. While continuing my role as Chairman and CEO of Republica Havas, I am proud to share that I…
I am excited to embark on a new chapter with Havas. While continuing my role as Chairman and CEO of Republica Havas, I am proud to share that I…
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