“Farid managed a team of designers, researchers, and a copywriter who was a crucial part of the success of our product launch. He was a true partner to me on the product side and instilled a culture amongst his team that got them deeply embedded with engineers. I'm a firm believer that building effective products takes strong collaboration between Engineering, Product, and Design, and Farid really helped to build this culture across his team, our product team, and the many engineering teams. In terms of management style, I often asked to join in on Farid's activities, because his team had one of the strongest cultures at our company. It never felt like anyone was just a cog in the wheel, everyone was empowered to do their own work, and the team rallied around itself to review and improve the work that was being done. They also had a good time doing it because there was time to make connections (in a non-cheesy way) which is often hard to do in a remote environment. Farid is a great leader, designer, and collaborator. I loved the chance to work with him and hope I'll have an opportunity to do so again.”
Newport News, Virginia, United States
Contact Info
1K followers
500+ connections
About
Contributions
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What are some ways to create innovative and user-friendly products?
In my experience, start with interaction design; user flows, information architecture, sitemaps, and wireframes. These methods give you the blueprint for the experience you want to deliver. 💡Take this opportunity to validate decisions on the intended interactions without the distraction of visual elements like colors, content and typography.
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What are some ways to create innovative and user-friendly products?
Usability testing occurs much earlier when understanding your users. User testing should be conducted during the idea validation and design phases to get the most value from this activity. This ensures that what is being built delivers delightful experiences that meet user's needs. 💡Consider how you can capture user feedback after the product launches. This feedback is extremely valuable.
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What are some ways to create innovative and user-friendly products?
Before you choose a method for validating ideas, you must identify what you are trying to validate and the kind of feedback you want. This will inform how you approach any testing, from the questions you ask users to the metrics used to indicate success or failure.
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What are the best ways to review and provide feedback on product design work?
When giving feedback, I like to frame them as questions to spark dialogue and build an understanding of the thought behind the decision. Rather than give them the answer, help them get to the best outcome because many times in design, things are subjective and even my feedback could be wrong.
Experience & Education
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Systems Planning & Analysis
View Farid’s full experience
See their title, tenure and more.
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Volunteer Experience
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Web Designer
Las Vegas Give Camp
- 2 months
Social Services
Contributed to Las Vegas Give Camp, where local developers and designers dedicate a weekend to building solutions for the nonprofit community.
My roles included designing two websites, two logos and various web assets for four Las Vegas nonprofits. -
Co-Host, Contributing Author, and Web Designer
Major Technicality Podcast
- 2 years 9 months
• User experience expert on technology blog and weekly podcast
• Designed website and online brand including logos for website and podcast, Facebook page, Twitter page, and e-mail templates
• Responsible for all art assets for podcast episodes and blog posts
Projects
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Arizona Charlies Decatur Website
- Present
A new version of the Arizona Charlie's Decatur website.
The new site includes:
- An updated design that leverages new templates from the Stratosphere Casino website.
- Migration to a modern CMS platform on a PHP foundation that was leveraged for all sites ACEP owned
- Migration to a new hosting partner
Outcomes include:
- Improved site experience that addressed major findability issues
- Improved site performance
- New CMS provided an average of 50% reduction in…A new version of the Arizona Charlie's Decatur website.
The new site includes:
- An updated design that leverages new templates from the Stratosphere Casino website.
- Migration to a modern CMS platform on a PHP foundation that was leveraged for all sites ACEP owned
- Migration to a new hosting partner
Outcomes include:
- Improved site experience that addressed major findability issues
- Improved site performance
- New CMS provided an average of 50% reduction in execution time for content updates on the site
- New hosting partner maintained higher uptime for the siteOther creators -
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Chapel in the Clouds
Another ACEP website has completed it's conversion to php from the bloated world os .net and we are seeing a remarkable speed increase in page delivery.
This project completes our original goals of web migration. But stay tuned because there is more to come.Other creators -
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StratosphereHotel Mobile
It's official the mobile version of the Stratosphere Hotel Website is now available for visitors on mobile devices.
Other creators -
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Arizona Charlies Boulder Website
A new version of the Arizona Charlie's Boulder website.
The new site includes:
- An updated design that leverages new templates from the Stratosphere Casino website.
- Migration to a modern CMS platform on a PHP foundation that was leveraged for all sites ACEP owned
- Automating many mundane tasks, improved form submissions, and other enhancements
- Migration to a new hosting partner
Outcomes include:
- Improved site experience that addressed major findability…A new version of the Arizona Charlie's Boulder website.
The new site includes:
- An updated design that leverages new templates from the Stratosphere Casino website.
- Migration to a modern CMS platform on a PHP foundation that was leveraged for all sites ACEP owned
- Automating many mundane tasks, improved form submissions, and other enhancements
- Migration to a new hosting partner
Outcomes include:
- Improved site experience that addressed major findability issues
- Improved site performance
- New CMS provided an average of 50% reduction in execution time for content updates on the site
- New hosting partner maintained higher uptime for the siteOther creators -
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Stratosphere Mobile Site
The addition of a mobile version of The Stratosphere website.
Auto detection of mobile devices now places those devices in our mobile version of Stratosphere.
Of course visitors can always choose to exit to the full site if they wish to, handy for those on tablets and devices with larger viewing screens.Other creators -
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Tournament Leaderbord webapp for inhouse broadcast
A small web app to broadcast misc leader-board tournament standings throughout the various ACEP properties.
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Stratosphere Newyears Website
A sub site of stratospherehotel.com, this site becomes fully active between Sept and Dec31 when it host all the information on the Stratosphere Hotel Tower and Casino's New Years Eve Parties.
The rest of the year it serves as a landing page where visitor can sign up to be notified when the site becomes active so they can stay on top of our Las Vegas New Years Eve party.Other creators -
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Aquarius Casino Resort Website
Another enterprise website I developed for ACEP LLC.
This site is also built on the same CMS I developed for working with our internet propertiesOther creators -
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StatosphereHotel.com
Enterprise Level Web Site for ACEP LLC.
Built on a CMS which I customized to suite the needs of our company...
Added dozens of custom routines and modules
Many of it's daily maintenance tasks are now semi to fully automated.
The stratosphere website itself was a custom conversion from DotNet IIS to LAMP
While I did the programing on this project I owe it's design, look and feel to my college Farid adds a stylish, user friendly, professional look to my code…Enterprise Level Web Site for ACEP LLC.
Built on a CMS which I customized to suite the needs of our company...
Added dozens of custom routines and modules
Many of it's daily maintenance tasks are now semi to fully automated.
The stratosphere website itself was a custom conversion from DotNet IIS to LAMP
While I did the programing on this project I owe it's design, look and feel to my college Farid adds a stylish, user friendly, professional look to my code.
Thanks FaridOther creators -
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acePLAY App - Customer Loyalty Mobile App
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Organizations
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SDN
Member
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UXPA Norfolk
Board Member
- Present -
UXPA
Member
- Present
Recommendations received
13 people have recommended Farid
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