Sign in to view Fairfax’s full profile
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
Los Angeles, California, United States
Contact Info
Sign in to view Fairfax’s full profile
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
838 followers
500+ connections
Sign in to view Fairfax’s full profile
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
View mutual connections with Fairfax
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
View mutual connections with Fairfax
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
Sign in to view Fairfax’s full profile
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
-
Contact Fairfax for services
Advertising, Graphic Design, Content Marketing, Ad Design, Visual Design, and Copywriting
Business Info
- Services offered
-
- Advertising
- Graphic Design
- Content Marketing
- Ad Design
- Visual Design
- Copywriting
- Work location
- Los Angeles, California, United States
- Work preference
- In person or remote
- Receive free inquiries
- I accept direct messages and business inquiries by anyone on LinkedIn for free, even if we���re not connected. Learn more
About
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
Activity
Sign in to view Fairfax’s full profile
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
-
You had me at Webgl map microsite. I can't quit you. Amazing work by Monks for Nike Jordan. #campaign #immersive #experiential
You had me at Webgl map microsite. I can't quit you. Amazing work by Monks for Nike Jordan. #campaign #immersive #experiential
Liked by Fairfax Buchanan Banks
-
Isn't on-screen representation in motion design easy? You just use different skin tones and now you're inclusive. No... it's not that simple. See…
Isn't on-screen representation in motion design easy? You just use different skin tones and now you're inclusive. No... it's not that simple. See…
Liked by Fairfax Buchanan Banks
Experience & Education
-
fairfaxbuchananbanks.com
********* ******** ******** & ***********
-
******
******** ********
-
**** *****
******** ********, ******** ****** ******* *********
-
******* ******* ** *** *** ******
******** ** **** **** (***) ******* ******
-
View Fairfax’s full experience
See their title, tenure and more.
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
View Fairfax’s full profile
Sign in
Stay updated on your professional world
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
Other similar profiles
-
John Huang
Creative Director
Los Angeles, CAConnect -
Amy Gayheart
Greater Tampa Bay AreaConnect -
Rachel Frederick
New York City Metropolitan AreaConnect -
Lauren Lenart
United StatesConnect -
Talia Bradicich
New York City Metropolitan AreaConnect -
Jody Zorn
New York City Metropolitan AreaConnect -
Emily Kapsner
United StatesConnect -
Yi Ma 马一
United StatesConnect -
Guilherme Rácz
New York, NYConnect -
Ben Griffiths
Executive Creative Director at them again.
Dubai, United Arab EmiratesConnect -
Rob Lewis
Partner - Creative Director at Good Conduct
Denver, COConnect -
Luis Aguilera
New York, NYConnect -
Chri Romero
New York, NYConnect -
Adam Pawlowski
Creative Director
Santa Monica, CAConnect -
Stacia Weiss
Kansas City, MOConnect -
T.G. Watkins
Expert in Branding, Product Design, and Advertising
Overland Park, KSConnect -
Annalise Fowler
Chicago, ILConnect -
Jorge Pomareda
Greater Chicago AreaConnect -
Christina Stricker
User Experience Design Leader
St Louis, MOConnect -
Marie Bliss Delpy
Brooklyn, NYConnect
Explore more posts
-
Matt R.
I'm not sure that companies have a real grasp of the astonishing level of creative talent available on the open market right now. We're looking at a once-in-a-generation type of opportunity that is all but being ignored. Everyone talks a lot about the downside of the cutbacks and layoffs over the last two years, as well they should because it has been truly life-altering for so many of us in the creative field, but not as much has been made about the incredible chance companies now have to level up. Right now, either by choice or not, there are thousands of incredibly seasoned mid-to-super-senior creatives who are free agents for the first time in many years. These are people who have been responsible for building brands like Apple and Nike nearly from the ground up. They have launched products that have made the valuations of companies soar. They have made the careers of future CEOs and have pushed causes that have been written into law. And they are all just...available. We are in the middle of a great reshuffling. The old ways of doing business are quickly becoming outmoded, if they aren't already. The financial models that previously held up our industry have been replaced. Everything is moving faster by the minute. Yet the one thing that hasn't changed is the level of talent. It's still there. While the holding companies continue to funnel their money into AI and away from the people who built them, it opens up opportunities for other models to harness talent that is already proven, not just speculative. While AI is indeed intruiging and will inevitably have a role in what we do eventually, the new models that can utilize these incredibly smart people can win now, not 5 years from now. This is what we're trying to do at The Quills and you can see the same thing in other new models. I can comfortably say that our roster of writers is better than any roster of writers ever assembled at any company or agency. Why? Because we've embraced the fact that the vast majority of insanely talented creative people are free agents now. It's just the way the market has opened up and I think, I hope, that we will attract more and more business because of it. I think it would be dumb for everyone else to ignore this huge opportunity, but hey, your loss is our gain.
492
36 Comments -
John LePore
Iron Man 2 was the 1st film I worked on. A request for an animated loop became 100+ vfx shots(!). A pivotal moment for myself and my former team at Perception— here's how we pulled it off: (part of a series of posts ahead of a career milestone reflecting on formative past experiences... more on that soon) Studio owners always ask me how you land a client like Marvel... there's no cheat code— it just came down Danny Gonzales & Jeremy Lasky hustling hard to stay on Marvel's radar for YEARS. After all that work, we eventually got offered a sort of vfx 'scrap'. Thrilled to be in the door, you do anything you can to pry the door wider & wider. While on a call about a background element (our only task) I heard someone in the bkgrd say "Tony's glass phone" and my eyes widened... Over a weekend, armed with Glass cut from Home Depot, my team & I designed and animated a test. We made it look like someone was using a glass phone, holographic UI & all, as if it was a finished product. This was the era of the OG iPhone, and it was thrilling to apply my design & animation skills to interaction concepts & UI features. We sent the test, and after months of silence... we got the call. We were in! As newbies, we had to overhaul approach and processes. 32-bit color & LUTs (uncommon in '09), new hardware, & security protocols that drastically changed collaboration. With regular reviews with Jon Favreau & VFX Sup Janek Sirrs, we earned more trust and got more shots, ultimately designing Tony's personal gadgets, and more. The morning of release, I sent emails to tech blogs (some of the highest trafficked websites in '10), and the next morning we had headline stories in them all. Our work debuted in front of filmgoers, and the tech industry at large. A proud moment for my team & I— especially John Koltai, Bowe King, & Brett Bailey. Seeing our work 50ft tall! Names in the credits! It was epic, and only just the beginning... Iron Man 2 was the first of 24 films and 8 streaming series I worked on with Marvel Studios. But it also had calls coming in from the major tech brands. All with a similar question: How do we make our tech more like Tony's? I'm deeply thankful to my colleagues & collaborators on these projects— each project is really f'ing hard. And always thankful to the team at Marvel Studios— the ultimate cheat-code is to be associated with characters and stories that fans absolutely adore.
187
9 Comments -
Matt Berman
The Joker from Christopher Nolan's Batman is a great inspiration for brand positioning, advertising, and project management. • Brand Positioning: Gotham was overrun with gangs, but no gang that preyed primarily on those gangs, other than Batman. The Joker recognized a business opportunity to essentially demonstrate only he was crazy enough to go against all of them, which ultimately had them fall in line under him against their own common enemy - the Batman. This translates to my ability to figure out your real competitive advantages and disadvantages, and creating a strategy which will beat sh!t out of your foes. • Advertising: The Joker says that he likes cheap things like dynamite and gasoline, because they get the job done even if it's a little messy. That is a great way to look at getting your message out there. Slick digital campaigns may cost an arm & a leg, and ultimately have a lot less attribution than you're promised. It becomes much cheaper to spread your money across inexpensive things like street art/unpermitted promotions, email, and generating word of mouth. But you'd have to know how to use those things in a creative way to be effective. • Project Management: Similar to Keyser Soze (from The Usual Suspects) the Joker manages to create an environment around himself where people are enticed, confused, and susceptible to inadvertently (and intentionally) working for him. People follow his games whether they like it or not. This enables his team to grow well beyond those who he can directly employ, and as a leader The Joker creates both loyalty & respect. People want to work for/with him. This goes beyond "viral moments" to create long-lasting, deep impact. Now, if I have to caveat this with the fact that The Joker is a villain, and everything he does is sinister - which should not be followed - then we are probably not going to vibe. On the other hand, if you're thinking, "Yo, this dude Mattske knows what's up and I've never thought about The Joker as an inspiring marketing figure before but he's right about that..." then DM me about your next campaign. If you have a small budget but are willing to trust me with it: let's get busy. If you have a gigantic budget and will value me over your paid distribution: 😎 Ya'll know where I'm at. 🌍 Global Communications 🎱 Saving You A Fortune 🥋 Language As A Martial Art 🥩 Sizzle AND Steak Throw me your wildest ideas, or let me come up with one for you.
1
-
Jamie Chihuan
NEW EPISODE! I made it to #5, thank you to everyone who has been supporting this passion project of mine for the past couple months. This episode features my friends Rick Dallago and his exploration in new mediums. He is a realist artist by trade but is learning to let go and accept his abstract work. He is #hungry and maybe this episode makes you just as hungry to go and pursue your passion.
3
-
Robert Soto
Hey, Links, just a thought. Let’s say you’re a small craft brewery or, for that matter, a large, well-established winery. You might want to hire a 3D designer if you were to say, I don’t know, be launching a new line of canned beverages, and your Art Directors/Designers were instructed to composite a category lineup image using photos that were all shot at different perspectives and each with different lighting so that as a whole, it has the required impact but ends up giving away the magic trick as well. The 3D specialist could take that art and create a beautiful, custom line-up with one consistent perspective and lighting. That 3D designer could help sell the over-arching idea of an adult beverage powerhouse. Again, just a thought. Cheers, and Happy Friday.
12
-
Valerie Sebring
Many times a layout requires multiple headshots for an about page, annual report or article listing important people. The problem: designers will get a variety of submitted headshots, some wonderful editorial-style images, some standard year-book style, some low resolution, and even selfies. Trying to create a professional, cohesive look, becomes a challenge with differences in photograph lighting and colors. The solution: A popular go-to remedy is the “make them all black and white” technique, but when dealing with low resolution issues, the solution has to be, “hire an illustrator.” As an in-house designer with a limited or no budget, I created this fun graphic style and found it an excellent solution to an ongoing problem. When you need something a little more artsy and out of the box, be bold! And it works well in both black and white and color! #artlover #digitalart #artmarketing #corporateportraits #portraits #illustration #illustrator #popart
4
2 Comments -
Michael O.
I assume that y'all can... From CoorDown's "Assume that I can" to McDonald's McNuggets ASL ad and Subaru's "A Beautiful Silence" with Keivonn Woodard, inclusive ads are changing the game. But we can't stop here. I challenge companies to broaden their marketing horizons, break stereotypes, and embrace diversity. Let's create a world where everyone feels seen. As someone not directly part of these communities, I'm inspired by the stories these ads tell. But there's always more to learn. What new inclusive ads have you come across? Join me in sparking conversations and championing inclusivity. After all, I assume that y'all can 😉 #ChampioningDiversity #InclusiveMarketing #DiversityandInclusion
11
2 Comments -
Max Jung
Let’s bring some nutrition into cards. That’s something OPC (Organic Playing Cards) probably thought of themselves when they started to create playing cards with various fruit and vegetable themes. Together their team and I refined OPC’s positioning allowing the brand to double down on the things it is already known for. In a collaborative effort, we discussed ways to redefine OPC during multiple strategy sessions. The goal was to clarify OPC’s voice and approach to ideate, produce, and sell products as a community-first brand. Eager to grow and expand awareness the following are some learnings we discovered. Complete Case Study: https://lnkd.in/ewCPvx3T —- Client: Organic Playing Cards Strategy: Max Jung
2
-
Kyahdric Moses, MA
“Until people understand what we do and what goes into it, the world will fail to value our work.” For quite some time now, I’ve been wrestling with the realities of our industry. People don’t know/understand what it is we do. Oftentimes, our work is reduced to production. “How fast can you make this?” As someone who works in the industry and who teaches, I find it extremely difficult to justify stressing to my students a very intentional design process, which requires research, ideating, and iterating— only for the reality of the work industry to throw all of that aside for the sake of “making things pretty”. I think one of the responsibilities that we have as designers is to educate the public on the importance of design and the realities of the work that we do. It is strategic, it is thoughtful, and it is purposeful. If you do not allow designers the space to engage in true design work, you can’t truly reap the benefits of their services. https://lnkd.in/eemkMksc
1
-
Nei Caetano da Silva
Check out our AI experiments: https://lnkd.in/dGmVEtvD AI technology is growing fast, so you gotta act fast to keep up. Here are a few ways we’ve used AI to improve our process and what we produce. When we aren’t working, we’re learning. So we’ve also included side projects that are as much about practice as the end product. And a modicum of shits and giggles. #ai #artificialinteligence #creative #runway #midjourney #suno
43
16 Comments -
Victor Martinez
June isn't just another month; it’s a pivotal time for many—a moment for introspection, honesty, and reaching out for support. Yet, chances are you haven’t heard much about it. This silence forces individuals to wrestle with internal battles that can have severe consequences. In an industry that prides itself on empathy, inclusivity, and understanding, we are faced with an overwhelming silence. No campaigns, no brand sponsorships, no hashtags, no T-shirts at Primark, no street events, award ceremonies, flags, lapel pins, lanyards, or even sandwiches named in its honor. Few agencies, studios, or broadcasting corporations have organized events, invited speakers, or arranged gatherings to spotlight this critical issue. HR departments seem ill-equipped, offering no avenues for open discussion or even checking in with colleagues about how they’re coping. This pervasive neglect is devastating our society and workforce. Why am I bringing this up? Only last week, I learned that a colleague I had worked with had tragically taken his own life. I’m talking about Men’s Mental Health Month. The past few years have been particularly tough for many in the creative industries, especially independents, freelancers, and sole traders. Full-time staff have also faced immense pressure, with numerous accounts of overworked, overstretched individuals struggling to keep up each month. The reasons behind this are many and varied, but that’s a discussion for another time. While both men and women are affected, this month, I want to highlight how it impacts men in our industry. 68% find their jobs extremely stressful, negatively affecting their health and lives. 70% of men working in the creative industry and production as freelancers or sole traders are currently out of work, many for months. 75% feel they lack anyone within their work environment or friend circle to turn to. 80% of men not in management positions over the age of 45 feel that they don’t have a future in the industry. Some of these challenges might be seen as part and parcel of our industry, but this does not mean we should ignore them and hope nobody brings them up within the faux positivity of LinkedIn. We wouldn’t want it to spoil Cannes or a Yellow Pencil. But it's happening, and probably closer to you than you think. How many great minds are we pushing to the side? How many future brilliant ideas are being squashed just because someone was going through a bad phase in their lives? Plus, a healthy mind creates better ideas and better environments. It’s time we truly break the silence and take action within our industry. Let’s start conversations, offer support, and create a culture where no one feels alone in their struggle. This month, and every month, men’s mental health deserves our attention and compassion.
66
6 Comments -
Michael Uman
I have so many questions. what is the revenue share percentage? Why would I host here versus somewhere else like youtube? Why would i get involved with more gatekeepers when AI knocks down these barriers? What could former creative execs possibly do in the process besides get in the way as they do in traditional media? Why should anyone believe theyve actually partnered with any execs from Disney etc when they want to hide in the shadows because of anti AI sentiment. Most execs have failed up into their positions in my experience. Seems like a recipe for failure to me but ok. https://lnkd.in/eDrTYy4H
2
2 Comments -
Jaylee Jordan-Vega
Dear Creatives… I’ve spent the past two months meeting investors both in-person and virtually, asking every question I could think of. Here’s some of the stuff I’ve learned: 1. My questions are responded with… questions. Good investors ask tons of questions and it will often turn into YOU being interviewed. 2. Market fit. “Have you done your research?” Most creatives frankly skip this part. Know your market. 3. “Can you briefly explain what you do?” I attended a pitch event almost a month ago… I heard founders stammer and fumble words. Advice that I overheard: Have an elevator pitch ready, then tailor it to the investor you’re speaking with. 4. “Is there any traction on your project?” I recently pitched what I thought to be a winner… but one question took my project out to the back woods and put it down with a thunderous shot like Bambi’s momma. “Do you have a proof of concept or any momentum behind your pilot?” For that project… I didn’t. The questioning ended abruptly and Jaylee went home. 😭 5. “Who else is investing?” Feels like a catch-22, right? If no one else is investing, they might not want to either. So, who gets the ball rolling??? I have some interviews lined up with investors for my upcoming newsletter, and I promise to get to the bottom of this! 6. For filmmakers, “who’s attached?” Package your projects the best you can. A friend of mine was able to get a film optioned the moment he attached an upcoming actor. Previously, he had been pitching the film for 3 years without any attachments to the tune of emphatic NOs. 7. Last one for now… I asked what is the biggest (or one of the biggest) indicator that you aren’t going to invest in someone’s project. Across the board, I recieved this answer: I want to know that the project is in good hands. A creative/filmmaker/founder who lacks confidence, has WAY TOO much confidence, a forced pitch, or appearing clueless about their respective industry (or a combo of the three), are the biggest red flags and can be surmised within the initial interaction. Often times, creatives will meet someone who could change their lives and, “sweep in for the kill,” totally missing the chance to build a relationship or rapport. And, often times, they leave that interaction broker than when it started. ☝🏽I found that investors like to be courted and meet potential clients through friends/collegues. You wouldn’t ask your crush on a date within 30 seconds of meeting them, right? Cos’ that would be creepy AF. Here are three books to help you out in your side quest in becoming a smooth operator: “Who’s got your back” by Keith Ferrazzi “How to be a power connector” by Judy Robinett “Backable” by Suneel Gupta Queue ‘em up! Jaylee Jordan-Vega
1
-
Eric Ressler
UPDATE: For those of you asking about what's next with Designing Tomorrow, I've got a quick update for ya. Season 2 is well under way and new episodes will be dropping shortly. There's going to be some exciting changes in our next season (You may notice a second mic in this photo...hint hint...formal announcement coming soon). But we're staying true to the premise of the show, by exploring the question: Why do some social impact brands thrive, while so many others fail to get traction, build support for their cause, and make meaningful progress towards their mission? Really excited to get new episodes out into the world. P.S. — If you haven't listened to Season 1 yet, what are you waiting for. Check it out wherever you find you favorite podcasts and/or Youtube.
23
7 Comments -
Rachel Black
The next best thing to a meme? An image of me and my friend... catching up after a summer spent trying to juggle work and family. :D BTDT, I know the July-August drill. Hang in there, and hold on for dear life. (And don't read anyone's "I'm crushing it just perfectly" posts.) Image "how to" details: Created using ChatGPT and edited, upscaled in Magnific, edited in Photoshop. No Midjourney at all, believe it or not! Midjourney has been fun, but lately I've been having even MORE fun taking my AI image generation game to the next level by incorporating more tools into my workflow. It's becoming much more sophisticated, targeted, and powerful. Highly recommend trying it! #airtdirection #bts #worklifebalance
48
28 Comments -
David S. Rielly
“We are looking for a creative visionary…” is an opening line I’m seeing more and more of in job postings for Director-level creative gigs. “Visionary” is a grandiose term to be sure, a term I doubt any but the most egomaniacal creative director would ever use to describe themselves. Reading between the lines, the “visionary” I believe these agencies and brands are seeking is a creative leader who possesses a deep understanding of strategy and how it fuels best-in-class creative. “Creative Strategy” is the first in a Top Ten Creative Disciplines series I’m bringing forward as a subject for discussion. I want to talk about the value of and need for these disciplines, consider how they are changing and evolving in 2024, and take the pulse of my community on how much they’re prioritized (or not) in their teams, in their peers, in themselves, and, especially for the job seekers, in the hiring process. I believe that strategy requires greater visionary qualities than creative. Truly visionary creative is all but impossible without a potent strategy that fuses the data of yesterday with today’s insights to map out and change the future. In my experience, the most dynamic campaigns result from a fluid relationship filled with lively debates between strat and creative. When you can contribute to the evolution and crystallization of the “why”, your vision of the fertile territory your creative team is about to explore comes into sharp and exciting focus. Not all partnerships between strat and creative are created equal of course, but at the very least the creative leader must act as a gatekeeper before the brief is presented and either bless or question the strategy that will light the way for their team. This critical moment perhaps requires the most discipline of all. I can tell you from experience –– never squash the voice telling you that the strategy isn’t quite there yet, no matter how tight the timeline. I’ve worked with and learned from so many talented, fearless and, yes, visionary strategists in my creative journey from writer to GCD and beyond, thank you for your partnership in creating a shared vision. Up next in the Top 10 Creative Disciplines series is something that strategy always tees up, and is one of my favorite professional pursuits: Creative Conceits and “The Big Idea”.
18
3 Comments -
Deacon Webster
The term "non-working dollars" gets thrown around a lot as a way for people to justify production budgets. The basic idea being that money that isn't spent on media (i.e. getting the message in front of people) isn't doing anything beneficial for the advertiser and needs to be minimized as much as possible. Hence non-working. In reality, the WAY you say something is intrinsic to the way its perceived. This visual, originally shown to me by the one and only Michael Fanuele, is a great demonstration of the tight connection between message and delivery. Cheap can mean authentic, but it can also mean untrustworthy. Set budgets accordingly.
23
6 Comments -
Axel Halász
So here we go, the first music video made with Sora. We've already seen dozens of snippets from the still unreleased model, but this is probably the most, or one of the most complete work so far. It is interesting to see how it is music videos all over again that jump on this new wave of tools. It'd be also great to see a breakdown of this to see what is really out of engine, and what is post production. Still, one wonders when will we get access to Sora. Or if there will be a public access version at all? One thing is clear: this works because it was dreamed up and edited together by a person who had a visual idea and the expertise to craft it together. Magic. But no magic button.
6
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More