Minneapolis, Minnesota, United States
Contact Info
979 followers
500+ connections
About
Articles by Edwin
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Conversational Marketing – Moving from Monologue to Dialogue
Conversational Marketing – Moving from Monologue to Dialogue
By Edwin Van Riessen
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Five lessons every business can learn from Atlanta United’s attendance record
Five lessons every business can learn from Atlanta United’s attendance record
By Edwin Van Riessen
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Five steps to implementing Account-Based Marketing
Five steps to implementing Account-Based Marketing
By Edwin Van Riessen
Activity
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Misschien niet gek dat je als moeder trots bent op de stappen die je kinderen maken in het leven. Ik vind het in elk geval fantastisch hoe mijn 4…
Misschien niet gek dat je als moeder trots bent op de stappen die je kinderen maken in het leven. Ik vind het in elk geval fantastisch hoe mijn 4…
Liked by Edwin Van Riessen
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Proving that truth is stranger than fiction, almost 42 years to the day after I was hired as a Westlaw field rep, demoing and training the new…
Proving that truth is stranger than fiction, almost 42 years to the day after I was hired as a Westlaw field rep, demoing and training the new…
Liked by Edwin Van Riessen
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After 2 different stints and over 15 years at FindLaw today is my last day with the division. On Monday I start my new role at Thomson Reuters in…
After 2 different stints and over 15 years at FindLaw today is my last day with the division. On Monday I start my new role at Thomson Reuters in…
Liked by Edwin Van Riessen
Experience & Education
Licenses & Certifications
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Google Analytics Individual Qualification (GAIQ)
Google Analytics Academy
Volunteer Experience
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Teacher
Junior Achievement of the Upper Midwest
- 4 years 10 months
Education
Inspiring and preparing young people to succeed in a global economy.
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Super Bowl LII host
Crew 52
- 4 months
Education
Volunteer for Super Bowl, NCAA Final Four Basketball (Men and Women) and Volleyball.
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President
ANA Business Marketing Minnesota
- 4 years 10 months
Education
Provide marketing professionals with engaging content and networking opportunities.
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Judge B2 Awards
Association of National Advertisers
- Present 3 years 5 months
Education
Juror for integrated marketing and email programs.
Publications
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Why You Can’t Afford to Continue Measuring Marketing The Same Way – The New Data Set Transforming B2B Marketing
LookbookHQ
When measuring engagement, B2B marketers need to look beyond the click. The eBook covers how to stay ahead of the curve when it comes to identifying high quality leads. As one of four contributing experts, I was pleased to describe how measuring the success of account-based marketing initiatives needs to include tracking content consumption. Driving engagement within the whole account leads to higher win rates.
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Beyond Marketing: Extending ABM to Business Development and Sales
Leadous
In this 30-minute webinar on Account-Based Marketing, Tracey Ellis (Leadous), Mark Galloway (OppSource) and I discuss when and how to measure ROI, the most impactful tactics and alignment between sales, product and marketing.
Courses
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Helping Clients Succeed
Franklin Covey
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Insights Discovery
The Insights Group
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Search Inside Yourself - Mindfulness
SIYLI Group
Honors & Awards
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2020 Killer Content Award
B2B Marketing Exchange
B2B brands today must break through the noise and resonate with their audiences in a more authentic way. That means embracing new storytelling vehicles, messaging strategies and even design themes.
Since 2012, the Killer Content Awards have spotlighted the B2B organizations doing all this, and more. Winners of the 2020 awards truly upped the ante with ID Wholesaler's Education Campaign winning in the Measurable ROI category. -
2016 MarCom Platinum Award
Association of Marketing and Communication Professionals (AMCP)
MarCom Awards recognizes outstanding achievement by creative professionals involved in the concept, direction, design and production of marketing and communication materials and programs. I was honored to win this award for my work on the Boost demand generation campaign with Christiansen Creative.
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2016 Summit Creative Award
Summit International Awards
The Summit International Awards grants awards for excellence in creativity and effectiveness of advertising and communication content. I received this award as part of my work on the Deluxe Rewards B2B campaign with d.trio marketing group.
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2015 Marcom Gold Award
Association of Marketing and Communication Professionals (AMCP)
MarCom Awards recognizes outstanding achievement by creative professionals involved in the concept, direction, design and production of marketing and communication materials and programs. I was honored to win this award for my work on the Boom demand generation campaign with Christiansen Creative.
Languages
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Dutch
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Recommendations received
15 people have recommended Edwin
Join now to viewMore activity by Edwin
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I’m so thrilled to have had the opportunity to join some amazing women in our industry in the 2nd annual LeadHER conference. It is an exciting time…
I’m so thrilled to have had the opportunity to join some amazing women in our industry in the 2nd annual LeadHER conference. It is an exciting time…
Liked by Edwin Van Riessen
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GUESS WHAT - GUESS WHAT - GUESS WHAT?!?!? Beyond thrilled to launch my new recruiting business and obsession: Blue Squirrel Consulting 💙…
GUESS WHAT - GUESS WHAT - GUESS WHAT?!?!? Beyond thrilled to launch my new recruiting business and obsession: Blue Squirrel Consulting 💙…
Liked by Edwin Van Riessen
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To my amazing network 🚨 - I am on the search for a new role in a demand gen leadership position and appreciate any support I can get from you all .…
To my amazing network 🚨 - I am on the search for a new role in a demand gen leadership position and appreciate any support I can get from you all .…
Liked by Edwin Van Riessen
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What a fun surprise. I didn't know this article was going to publish today on SalesTech Star. Super fun. Go check it out - https://lnkd.in/gjCgbvmX
What a fun surprise. I didn't know this article was going to publish today on SalesTech Star. Super fun. Go check it out - https://lnkd.in/gjCgbvmX
Liked by Edwin Van Riessen
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I'm deeply honored to receive the 2024 #RevenueEnablementExcellence Award from Selling Power at the Sales 3.0 Conference in #lasvegas. None of this…
I'm deeply honored to receive the 2024 #RevenueEnablementExcellence Award from Selling Power at the Sales 3.0 Conference in #lasvegas. None of this…
Liked by Edwin Van Riessen
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Started the morning off right playing pickleball with team Levata! No one was competitive at all out there today… 😉
Started the morning off right playing pickleball with team Levata! No one was competitive at all out there today… 😉
Liked by Edwin Van Riessen
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What a blast! Had so much fun talking about the digital transformation journey we’ve had at U.S. Bank week with Jennifer Hughes and Sarah Dempsey at…
What a blast! Had so much fun talking about the digital transformation journey we’ve had at U.S. Bank week with Jennifer Hughes and Sarah Dempsey at…
Liked by Edwin Van Riessen
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Starting the week off feeling inspired after an unforgettable weekend at Levata's President Club trip! It was a honor to be recognized alongside so…
Starting the week off feeling inspired after an unforgettable weekend at Levata's President Club trip! It was a honor to be recognized alongside so…
Liked by Edwin Van Riessen
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Our Mpls office packed almost 50k meals for Meals from the Heart today! I love this team and Deluxe for providing opportunities to help our…
Our Mpls office packed almost 50k meals for Meals from the Heart today! I love this team and Deluxe for providing opportunities to help our…
Liked by Edwin Van Riessen
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Excited to return as a juror for the 2024 AMA B2 Awards, spotlighting the boldest and most impactful B2B campaigns of 2023. Blown away by the…
Excited to return as a juror for the 2024 AMA B2 Awards, spotlighting the boldest and most impactful B2B campaigns of 2023. Blown away by the…
Shared by Edwin Van Riessen
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