Erin Loughrey

Social Media Manager

Greater Minneapolis-St. Paul Area Contact Info
954 followers 500+ connections

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About

Hi, I'm Erin! I am passionate about digital marketing and sharing a brand's story. When I am not working, I spend time outside with my dogs (Stella + Coco), watching the latest Netflix show or catching a sports game.

“Don’t let the muggles get you down.” -Ron Weasley

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Activity

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Experience

  • Post Consumer Brands

    Post Consumer Brands

    1 year 10 months

    • Post Consumer Brands Graphic

      Social Media Manager - Team Lead

      Post Consumer Brands

      - Present 11 months

      Lakeville, Minnesota, United States

      Oversee all social media including paid and organic for both Pet Brands and Grocery Brands.

    • Post Consumer Brands Graphic

      Social Media Manager

      Post Consumer Brands

      - 1 year

      United States

      Manage content and strategy for iconic cereal brands like Fruity/Cocoa Pebbles, Honey Bunches of Oats, Honeycomb, Grape Nuts, Malt-O-Meal and many more.

  • The Social Lights Graphic

    Senior Social Media Manager

    The Social Lights

    - 8 months

    Minneapolis, Minnesota, United States

    -Conceptualize, plan, create, edit and review content calendars for four brands on a monthly basis
    -Analyze data, prepare and present on organic and boosted social media reports as well as identify key insights and actionable takeaways to improve social media performance
    -Help manage client relationships and project manage internal + external needs

  • Minnesota Wild Graphic

    Digital and Social Media Specialist

    Minnesota Wild

    - 2 years 6 months

    St Paul, Minnesota, United States

    -Manage social media channels on behalf of the Minnesota Wild
    -Create and implement social media strategy for all accounts
    -Project management of social media deliverables for other groups within the Minnesota Wild organization including Corporate Partnerships, Community Relations, Marketing and Ticketing
    -Provide analytics and reports regarding content and constantly work to improve every aspect of our channels
    -Assist Minnesota Wild players and prospects with their social media…

    -Manage social media channels on behalf of the Minnesota Wild
    -Create and implement social media strategy for all accounts
    -Project management of social media deliverables for other groups within the Minnesota Wild organization including Corporate Partnerships, Community Relations, Marketing and Ticketing
    -Provide analytics and reports regarding content and constantly work to improve every aspect of our channels
    -Assist Minnesota Wild players and prospects with their social media strategy and content
    -Lead photography efforts of practices, morning skate, player community events and other behind-the-scenes opportunities with the Minnesota Wild team

  • Tampa Bay Rays Graphic

    Digital Marketing Coordinator

    Tampa Bay Rays

    - 1 year 9 months

    Tampa/St. Petersburg, Florida Area

    -Create and post content on all major social media channels for @RaysBaseball
    -Create and analyze reports for social media and email campaigns
    -Manage raysbaseball.com including creating new pages, updating current offers and managing creative requests for advertising campaigns
    -Game day coverage on social media platforms for home and away games
    -Managing email calendar and deploying emails while growing the registered user base
    -Project management of marketing campaigns and…

    -Create and post content on all major social media channels for @RaysBaseball
    -Create and analyze reports for social media and email campaigns
    -Manage raysbaseball.com including creating new pages, updating current offers and managing creative requests for advertising campaigns
    -Game day coverage on social media platforms for home and away games
    -Managing email calendar and deploying emails while growing the registered user base
    -Project management of marketing campaigns and coordinating with departments for flash sales, upcoming offers, community initiatives and promotions

  • Social Media Manager

    Chilly Billy's Frozen Yogurt Shop

    - 2 years 6 months

    Duluth, Minnesota Area

    -Select and create content for social media on Twitter, Facebook, and Instagram
    -Manage website for changes in content; work with owners to present accurate information
    -Collect data and track reach of posts from each social medium
    -Understand and develop best practices for this specific business

  • Minnesota Twins Graphic

    Social Media Intern

    Minnesota Twins

    - 1 year

    Greater Minneapolis-St. Paul Area

    -Support content team and provide creative input for projects, social media initiatives and research
    -Create, edit and oversee post for "Twinternal Perspective" blog, https://twinterns.mlblogs.com/@TwinsBaseball
    -Compile and create reports on social campaigns across all platforms
    -Use of social media platforms to market to fans, assist with problems or questions, and update followers on scores of games, news about the Minnesota Twins, and other events regarding the team
    -Capturing…

    -Support content team and provide creative input for projects, social media initiatives and research
    -Create, edit and oversee post for "Twinternal Perspective" blog, https://twinterns.mlblogs.com/@TwinsBaseball
    -Compile and create reports on social campaigns across all platforms
    -Use of social media platforms to market to fans, assist with problems or questions, and update followers on scores of games, news about the Minnesota Twins, and other events regarding the team
    -Capturing and creating content for social platforms including Twitter, Facebook, Instagram and Snapchat
    -Manage staff at Digital Clubhouse on game days and assist with any fan concerns that come up during the game
    -Manage on site purchasing of "T.C. Sluggers Kids Club" sign ups, program functions and special offers

  • Best Buy

    Best Buy

    1 year 3 months

    • Best Buy Graphic

      Marketing Internship

      Best Buy

      - 4 months

      7601 Penn Ave S, Minneapolis, MN 55423

      - Created content for Talent Acquisition social media platforms such as Twitter, LinkedIn and Glassdoor using Hootsuite, Opal, Spredfast and BudURL.
      - Created communication pieces for various organizations within Best Buy Co. Inc. as well as creating communications for team about projects, initiatives and events.
      - Managed and completed five marketing or communication related projects over the summer and completed these projects tasks under tight timelines. Some of the projects included…

      - Created content for Talent Acquisition social media platforms such as Twitter, LinkedIn and Glassdoor using Hootsuite, Opal, Spredfast and BudURL.
      - Created communication pieces for various organizations within Best Buy Co. Inc. as well as creating communications for team about projects, initiatives and events.
      - Managed and completed five marketing or communication related projects over the summer and completed these projects tasks under tight timelines. Some of the projects included "Best in Class" for companies in the social media space, monthly editorials for social media campaigns, LinkedIn "Best Practices" research and presentation, recruiter "Fast Facts" guide, etc.

    • Best Buy Graphic

      Summer U Intern

      Best Buy

      - 1 year

      7601 Penn Ave S, Minneapolis, MN 55423

      - Summer internship with the Talent Acquisition department in the corporate office
      - Conducting research projects for the department
      - Shadowing to understand the three main roles in Talent Acquisition at Best Buy - Senior Recruiting Coordinator, Sourcing Specialist and Recruiter
      - Documenting experiences through social media, specifically on Twitter
      - Participating in volunteer events such as Feed My Starving Children and Geek Squad Academy
      - Conducting a "Professional…

      - Summer internship with the Talent Acquisition department in the corporate office
      - Conducting research projects for the department
      - Shadowing to understand the three main roles in Talent Acquisition at Best Buy - Senior Recruiting Coordinator, Sourcing Specialist and Recruiter
      - Documenting experiences through social media, specifically on Twitter
      - Participating in volunteer events such as Feed My Starving Children and Geek Squad Academy
      - Conducting a "Professional Development" presentation for fellow interns highlighting potential next steps for students finishing their college careers to prepare for career exploration or entering the job market in the near future

      While supporting the Talent Acquisition Capability Team
      - Act as extra support or backup for the Staffing Center in the Corporate Office
      - Lead for various projects including re-branding of the Staffing Center interview rooms and creative design for bulletin boards
      - Gather data on job posting and communication information
      - Work on various communication and social media projects for Talent Acquisition managers and team members

Education

  • University of Minnesota Graphic

    University of Minnesota

    Bachelor’s Degree Communication and Media Studies

    Activities and Societies: YoungLife; YoungLife Capernaum; Greek Intellectual Revolution - Study Abroad

    While attending the University of Minnesota - Twin Cities, I had many unique experiences and while securing a degree in Communication and Media Studies with a Management minor.

Licenses & Certifications

  • Open Water Scuba Diver Graphic

    Open Water Scuba Diver

    PADI

    Issued

Volunteer Experience

  • Board Member

    Rays Employee Community Outreach Team

    - 9 months

  • VEAP Graphic

    Communication and Social Media Intern

    VEAP

    - 6 months

    Poverty Alleviation

    - Organized and locate content for social medium posts during the week
    - Research other nonprofit social media content for best practices and inspiration
    - General administrative tasks to assist Marketing Director within the organization
    - Contribute to various social media outlets and communication based projects

Honors & Awards

  • Dean's List - Spring Semester

    University of Minnesota - College of Liberal Arts

  • Dean's List - Fall Semester

    University of Minnesota - College of Liberal Arts

  • Dean's List - Spring Semester

    University of Wisconsin - Eau Claire

Languages

  • English

    Native or bilingual proficiency

  • Spanish

    Limited working proficiency

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