Erin (Hellige) George

Dallas, Texas, United States Contact Info
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Volunteer Experience

  • United Way of Metropolitan Dallas Graphic

    Vice Chair Foundation Board of Directors

    United Way of Metropolitan Dallas

    - Present 4 years 1 month

  • Dallas Regional Chamber Graphic

    Board Executive Committee Member

    Dallas Regional Chamber

    - Present 3 years 8 months

  • Girls Inc. of Metropolitan Dallas Graphic

    Past Chair Of The Board Of Directors

    Girls Inc. of Metropolitan Dallas

    - 8 years

    Children

    Girls Inc. inspires all girls to be strong, smart, and bold, providing more than 140,000 girls across the U.S. and Canada with life-changing experiences and solutions to the unique challenges girls face. The Girls Inc. Experience consists of people, an environment, and programming that, together, empower girls to succeed. Trained staff and volunteers build lasting, mentoring relationships in girls-only spaces that are physically and emotionally safe and where girls find a sisterhood of support…

    Girls Inc. inspires all girls to be strong, smart, and bold, providing more than 140,000 girls across the U.S. and Canada with life-changing experiences and solutions to the unique challenges girls face. The Girls Inc. Experience consists of people, an environment, and programming that, together, empower girls to succeed. Trained staff and volunteers build lasting, mentoring relationships in girls-only spaces that are physically and emotionally safe and where girls find a sisterhood of support with shared drive, mutual respect, and high expectations. Hands-on, research-based programs provide girls with the skills and knowledge to set goals, overcome obstacles, and improve academic performance. Informed by girls and their families, Girls Inc. also works with policymakers to advocate for legislation and initiatives that increase opportunities for girls. At Girls Inc., girls grow up healthy, educated, and independent. Join us at girlsinc.org.

  • YPO Graphic

    Member

    YPO

    - Present 3 years 5 months

  • International Women's Forum Graphic

    Member

    International Women's Forum

    - Present 4 years 4 months

Publications

  • Identifying the Sources of Demand to Fuel Growth

    BCG

    Suppose that there was a type of sophisticated compass that could direct a company toward the most promising roads to growth. Suppose the same compass could guide all of a company’s growth efforts, from innovation to expansion, from screening acquisition candidates to executing in the marketplace. BCG calls that compass Demand-Centric Growth.

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  • Brand-Centric Transformation: Balancing Art and Data

    BCG

    Google, Apple, Nike, Louis Vuitton…just a few of the names on any list of top global brands. These companies demonstrate without question that a brand can drive tangible financial impact and increase value for employees, customers, and shareholders. Of course, the inverse is also true: poorly crafted brand-building efforts can waste precious dollars from marketing budgets already stretched thin.
    With so much at stake, brand-building cannot be left to chance—or to creative advertising alone…

    Google, Apple, Nike, Louis Vuitton…just a few of the names on any list of top global brands. These companies demonstrate without question that a brand can drive tangible financial impact and increase value for employees, customers, and shareholders. Of course, the inverse is also true: poorly crafted brand-building efforts can waste precious dollars from marketing budgets already stretched thin.
    With so much at stake, brand-building cannot be left to chance—or to creative advertising alone. The critical strategic-investment decisions required to shape and strengthen the brand must be tackled as such: debated by the most senior executives, grounded in data-driven insights, and embedded throughout the organization. Too often, however, brand transformation efforts falter because they lack the rigor and discipline that are applied to other business initiatives.
    On the basis of our experience with companies in a variety of consumer-facing industries, we recommend a different approach to brand-building. Our approach starts with in-depth consumer insight and then continues through implementation and performance measurement. Along the way, company executives must combine sophisticated market research with economics-based thinking and business strategy. They must rigorously quantify every tradeoff and decision in terms of value to the business. In the end, of course, no brand proposition is “real” until it is reflected in everything the customer experiences: from the five senses to the emotions; from expectations to the affirmation of the brand promise.
    In developing their branding strategy, companies must move beyond qualitative research, such as consumer interviews and focus groups. These techniques can provide rich insight and emotional depth, but they are not conclusive. A more robust approach synthesizes a variety of insight sources—including quantitative market research, internal financial information, and competitive landscaping—in a more holistic process.

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Honors & Awards

  • Outstanding Board Directors Award

    Dallas Business Journal

    Received the Outstanding Board Directors Award from the Dallas Business Journal for Leading the nonprofit organization, Girls Inc of Metropolitan Dallas through COVID

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