“I both enjoyed and learned so much from working with Erika on the LA Times Festival of Books at IMG Action Sports in the spring of 2011. As her intern, I felt both empowered and supported from my first day in the office. Erika is an exceptionally thorough manager, and was always clear in describing the event coordination process and any requests, instructions or new bouts of information we received from co-coordinators of the event. She was a prepared and trusted figure in the "all-hands" coordination meetings between IMG and the Festival's partners at the LA Times and USC; despite the knowledge and authority she held throughout the months of planning, she was constantly approachable and accessible for me to ask questions and seek feedback. Erika was also easy to work for with a constantly upbeat, optimistic and easy-going attitude toward the event and any components which ever went awry. Her ability to adapt to challenges or new degrees of resources encouraged both myself and other, on-site volunteers to manage a smooth and organized Festival. Finally, Erika went above and beyond to ensure the preparedness and happiness of each of the Festival's exhibitors, whom our department managed from the application process to the event itself. She visited approximately 350 exhibitor teams over the 2-day event, and I couldn't believe what a personalized relationship she had seemed to form with each of them. I feel so fortunate to have worked on this complex and culturally rich event, but especially with such an exemplary supervisor and great mentor!”
About
Activity
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Today marks a phenomenal milestone for me as I am excited to announce our new venture, Capro Real Estate Partners. Capro is a real estate private…
Today marks a phenomenal milestone for me as I am excited to announce our new venture, Capro Real Estate Partners. Capro is a real estate private…
Liked by Erika Singal
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I am very proud of my son, Sam Skinner, who was recently promoted to Director of Analytics and Strategy for the UCLA Women's Basketball team. He'll…
I am very proud of my son, Sam Skinner, who was recently promoted to Director of Analytics and Strategy for the UCLA Women's Basketball team. He'll…
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Bittersweet news, but today is my last day at the Los Angeles Lakers. It has been an amazing five and a half years where I have worked with some…
Bittersweet news, but today is my last day at the Los Angeles Lakers. It has been an amazing five and a half years where I have worked with some…
Posted by Erika Singal
Experience & Education
Volunteer Experience
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Production Committee & Director of Experiential
TEDxManhattanBeach
- 1 year 1 month
Education
• Active member of TEDxMB’s production committee including exhibitor procurement and management, fundraising, marketing, and operations
• Responsible for sourcing and integrating emerging tech companies which provide attendees unique, immersive experiences; introduced Hololens, VR Surgery, Makey Makey and others, providing attendees the opportunity to experience AR and new tech
• Research and curate speakers that will be impactful and push attendees to think critically and be…• Active member of TEDxMB’s production committee including exhibitor procurement and management, fundraising, marketing, and operations
• Responsible for sourcing and integrating emerging tech companies which provide attendees unique, immersive experiences; introduced Hololens, VR Surgery, Makey Makey and others, providing attendees the opportunity to experience AR and new tech
• Research and curate speakers that will be impactful and push attendees to think critically and be inspired
• Attended 1st Annual TEDFest in NYC -
Marketing Project Manager (MBA Graduate Assistant)
THE LEBRON JAMES FAMILY FOUNDATION
- 1 year 4 months
*Marketing manger, event production and sponsor fulfillment for Lebron James Kings Academy basketball camp - Nike, Vitamin Water, Upper Deck
*Managed a team of five to successfully market the camp in greater San Diego resulting in a sold out camp of 530 campers – traditional media, grassroots, social media and Hispanic marketing
*Day-to-day camp operations for 530 campers and 500+ spectators including camper logistics, award presentation, sponsorship activations and prize giveaways…*Marketing manger, event production and sponsor fulfillment for Lebron James Kings Academy basketball camp - Nike, Vitamin Water, Upper Deck
*Managed a team of five to successfully market the camp in greater San Diego resulting in a sold out camp of 530 campers – traditional media, grassroots, social media and Hispanic marketing
*Day-to-day camp operations for 530 campers and 500+ spectators including camper logistics, award presentation, sponsorship activations and prize giveaways, athlete autograph and photograph sessions
*Worked directly with Facilities Manager to accommodate the logistical needs of the camp and camp sponsors - maximizing ideal product placement and exceeding sponsor’s expectations -
Event Manager (MBA Graduate Assistant)
Tony Hawk Media
- 2 years 4 months
*Operated VIP and celebrity registration for key fundraising event for the Tony Hawk Foundation, ensured check-in and VIP check-out process was efficient and extremely secure
*Onsite sponsorship fulfillment & management of red carpet to ensure all celebrities fulfilled their PR requirements while maintaining celebrity’s expectations
*Lead on logistics for raffle items which raised over $1M in donations per event
*Managed distribution of marketing material for exclusive VIP event -
Social Media and Sponsorship Coordinator (MBA Graduate Assistant)
Learfield IMG College
- 1 year 5 months
*Recommended and delivered execution for sponsor integration at home football games - Clients included Army, Navy, Wells Fargo, Volkswagen and others
*Responsible for developing marketing and sponsor content for Aztec Sports Properties’ social media accounts, including Facebook and Twitter – Aztec Game Time
*Created and implemented tailgate and in-game sponsorship activations for sponsors; managed signage for increased impressions -
Athletic Department, Corporate Partnerships
San Diego State University Sports MBA Graduate Assistant
- 9 months
Executed corporate partnerships for the SDSU athletic department.
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Event Manager (MBA Graduate Assistant)
SoCal Action Sports Network
- 1 year 1 month
Worked with founder during launch of business to gain momentum in early years and drive viewership.
Languages
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English
Native or bilingual proficiency
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German
Elementary proficiency
Organizations
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Sports Spectacular
Steering Committee
- Present -
WISE (Women in Sports and Events
Board Member
Recommendations received
2 people have recommended Erika
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