Eric Mitchell

As a media personality and media relations agent, I know firsthand that pitching to the press requires some forethought. Based on my experience in both traditional and digital outlets, such as TV networks, radio stations and streaming services, I’d like to share why your media pitching likely isn’t working and how to fix it so that you can start getting better results faster.

Traditional media like NBC, ABC, CBS, Fox and BBC News have set the stage for a new media diet, comprising both traditional and newer streaming networks. Many consumers no longer have the attention span for full-length segments, looking for new, immersive ways to embrace and absorb content, and in this case, through social media and streaming — all without paying for cable services.

As a small business owner, there’s always a lot to worry about. You’re often pressed for time, and you may find controlling every aspect of your business is a hard nut to crack. One crucial area you’ll likely need help in is accounting. The reality is there are many benefits you can enjoy from outsourcing your accounting and we’ll explore when and why you should consider it.

A major, sudden move can be an incredibly jarring experience, but there are ways to ease the transition of your Permanent Change of Station (PCS). MilitaryByOwner.com is a veteran-owned business that seeks to alleviate your stress and make this move easier. Business owners and co-founders, Dave and Sharon Gran, have become the PCS gurus, a power couple seeking to make life better for relocating military families.

Impact investing is a relatively new concept, with a composite goal of positively impacting society and the environment while simultaneously making a profit. It’s categorized into three main segments: Environment, social and governance (ESG). Estimated at $46 billion in asset investment and projected to grow up to $3 trillion, as an investor you definitely want a piece of this pie. Millennials currently make up more than a third of the US workforce. They carry many negative labels, but the… Show more

Impact investing is a relatively new concept, with a composite goal of positively impacting society and the environment while simultaneously making a profit. It’s categorized into three main segments: Environment, social and governance (ESG). Estimated at $46 billion in asset investment and projected to grow up to $3 trillion, as an investor you definitely want a piece of this pie. Millennials currently make up more than a third of the US workforce. They carry many negative labels, but the truth is this generation is tech-savvy, creative, adaptive and empathetic to global challenges. All of these factors shape their investment decisions. Show less

In today’s product-saturated market, it’s all about who has the lowest prices and who can ship to you the quickest. Unfortunately, many companies aren’t putting much thought into the people behind those products

The best entrepreneurs are like a good cup of coffee: fresh, strong, and bold.

Army Green Beret turned coffee brew master, Evan Hafer, is exactly that. As the CEO of Black Rifle Coffee, Hafer says they’re selling freedom, one cup at a time.

It’s a great tagline. You know what else? It’s an incredible business. The company roasts over a million pounds of coffee per year and grosses over $30 million annually. This isn’t a veteran with a hobby; this is a savvy businessman with a… Show more

The best entrepreneurs are like a good cup of coffee: fresh, strong, and bold.

Army Green Beret turned coffee brew master, Evan Hafer, is exactly that. As the CEO of Black Rifle Coffee, Hafer says they’re selling freedom, one cup at a time.

It’s a great tagline. You know what else? It’s an incredible business. The company roasts over a million pounds of coffee per year and grosses over $30 million annually. This isn’t a veteran with a hobby; this is a savvy businessman with a passion. Show less

Anyone who chooses a life of service to this country or their local community deserves some perks. Those who work (or have worked) in the U.S. Armed Forces, law enforcement, or in a first-response capacity all sacrifice for the greater good … and the greater good should give them something in return. So, in 2011, the founders of GovX imagined a way for these Americans of service to access the perks they’ve earned — by providing exclusive pricing on brand-name merchandise, tickets, and travel… Show more

Anyone who chooses a life of service to this country or their local community deserves some perks. Those who work (or have worked) in the U.S. Armed Forces, law enforcement, or in a first-response capacity all sacrifice for the greater good … and the greater good should give them something in return. So, in 2011, the founders of GovX imagined a way for these Americans of service to access the perks they’ve earned — by providing exclusive pricing on brand-name merchandise, tickets, and travel services — all in one online store. Show less

It is not only important to Brand Yourself, but it is critical for your business exposure and expansion. Without your brand, you have a short-lived company!

Eddie and Bennett pick Eric’s brain regarding branding, marketing, and other key business strategies for new or aspiring entrepreneurs. It is time to take your business to the next level!

On this episode of Cigars and Sea Stories, Mike and Bennett sit down with Eric Mitchell. Eric is a Marine veteran out of the 03 community. After doing his time in the grunts, Eric left the Corps to pursue dreams of becoming a tech entrepreneur. Mission accomplished.

I sat down to talk with Eric Mitchell to get his thoughts on the world of marketing today and in the future. Since sales and marketing go hand in hand, I got Eric's perspective on how the two camps need to align around a core objective - driving revenue. During the conversation, we talked about: Advice for anyone getting into marketing today. Trends in marketing like email/marketing automation platforms. What today's social media landscape looks like and how that applies to sales. Sales and… Show more

I sat down to talk with Eric Mitchell to get his thoughts on the world of marketing today and in the future. Since sales and marketing go hand in hand, I got Eric's perspective on how the two camps need to align around a core objective - driving revenue. During the conversation, we talked about: Advice for anyone getting into marketing today. Trends in marketing like email/marketing automation platforms. What today's social media landscape looks like and how that applies to sales. Sales and marketing alignment the effect that alignment (or non alignment) impacts customer experience. Tools still useful in sales... like the telephone. The real scoop on social media vanity metrics and if they really matter when it comes to driving revenue. 2016 marketing and sales predictions. Show less

With humble beginnings as a Marine, Eric Mitchell has consistently boosted measurable results as a Digital Marketing Strategist after making the transition from sales. He's deployed highly successful integrated marketing campaigns focusing on digital and social.

As the founder of LifeFlip Media, Mitchell, leads a team that looks to help companies become leaders in their fields by creating compelling, resonant content and digital solutions and isn't afraid to get down in the trenches with… Show more

With humble beginnings as a Marine, Eric Mitchell has consistently boosted measurable results as a Digital Marketing Strategist after making the transition from sales. He's deployed highly successful integrated marketing campaigns focusing on digital and social.

As the founder of LifeFlip Media, Mitchell, leads a team that looks to help companies become leaders in their fields by creating compelling, resonant content and digital solutions and isn't afraid to get down in the trenches with the team to ensure success.

Eric helps brands navigate the face-paced and ever-changing social conversations by engaging influencers, generating media coverage.

As a thought leader on integrated digital strategies, Eric has fulfilled numerous speaking engagements on the subject. Most recently, Microsoft's Digital Growth Summit, as well as AdTech LA, AdTech NYC, Incite East, Incite West, and the Social Tools Summit.


Eric works to inspire, educate, and connect veterans with the right people and the right resources to be successful as entrepreneurs and as innovators. Show less

SocialHangout is a weekly social media broadcast on GooglePlus and live Twitter chat. The show features informative, “how-to” discussions with thought leaders and professionals in associated social media verticals, including sales, marketing, media, advertising, and public relations, to name a few.

While Eric has been using LinkedIn since the platform’s early days, he started in sales using traditional sales methods such as purchasing lists and cold calling. The cold calling in particular he found bothersome, as he felt awkward calling up prospects and starting up a conversation like they were old friends.

He called this the carpet bombing approach as he was hitting everyone in a company looking for the right person and hoping that if he contacted enough people in the company that… Show more

While Eric has been using LinkedIn since the platform’s early days, he started in sales using traditional sales methods such as purchasing lists and cold calling. The cold calling in particular he found bothersome, as he felt awkward calling up prospects and starting up a conversation like they were old friends.

He called this the carpet bombing approach as he was hitting everyone in a company looking for the right person and hoping that if he contacted enough people in the company that he would eventually get a hit. It was always a challenge finding the right person in the company, rather like finding a needle in a haystack.

It all came to a boiling point. He was very frustrated and decided he had had enough of calling a prospect with the “till they buy or die” approach and suffering through sales leaders quoting Boiler Room, Wall Street and Glengarry Glen Ross. He knew there had to be a better way.

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Recently, I was reading a LinkedIn Post that requested people share stories proving the efficacy of Social Selling. Since we are in the Social Selling industry, I was most interested in reading the replies. BOOM! The responses started coming in fast – mostly from Social Selling Trainers and Influencers. Each one shared a “they” story – “’they’ did this, and then ‘they’ achieved that.” We’ve all heard the generalities regarding social selling success. However, one respondent was owning his… Show more

Recently, I was reading a LinkedIn Post that requested people share stories proving the efficacy of Social Selling. Since we are in the Social Selling industry, I was most interested in reading the replies. BOOM! The responses started coming in fast – mostly from Social Selling Trainers and Influencers. Each one shared a “they” story – “’they’ did this, and then ‘they’ achieved that.” We’ve all heard the generalities regarding social selling success. However, one respondent was owning his reply and sharing his personal story.

I thought, “this is great. Here is a sales leader who has a personal account of their success in social selling, and is willing to share his experiences. I want to have a conversation this guy and see if he will go a little more in depth with us on the specific strategies and tools he uses to achieve success.” Show less