Erica Iacono

Content Marketing| Content Strategy| Editing| Writing| Communications

New York, New York, United States Contact Info
2K followers 500+ connections

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About

I'm a storyteller at heart and that passion has been the driving force of a more than 20-year career in content marketing, editorial, and communications. I enjoy helping companies tell stories that generate engagement and positively impact branding and business outcomes.

Career highlights include:

• Building editorial teams.

• Overseeing hundreds of branded content campaigns for Fortune 500 companies across tech, finance, and lifestyle.

• Crafting thought leadership content for senior executives through bylines, op-eds, and speeches.

• Conducting content analysis to drive content recommendations and client renewals.

Activity

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Experience

  • Business Insider

    Business Insider

    9 years

    • Business Insider Graphic

      Editorial Director, Insider Studios

      Business Insider

      - 4 years 5 months

      Greater New York City Area

      ▪ Created and led an editorial function within Business Insider’s branded content studio, overseeing a team of three editors in the U.S. and U.K.
      ▪ Directed development of approximately 200 pieces of branded content annually, contributing to an average annual value exceeding $7M; ensured seamless delivery of content that met editorial guidelines and client objectives.
      ▪ Advised B2B and B2C clients across North America, EMEA, and APAC on content strategy and execution across diverse…

      ▪ Created and led an editorial function within Business Insider’s branded content studio, overseeing a team of three editors in the U.S. and U.K.
      ▪ Directed development of approximately 200 pieces of branded content annually, contributing to an average annual value exceeding $7M; ensured seamless delivery of content that met editorial guidelines and client objectives.
      ▪ Advised B2B and B2C clients across North America, EMEA, and APAC on content strategy and execution across diverse industries, including technology, finance, consumer goods, fashion, entertainment, and travel.
      ▪ Oversaw production for marquee clients such as Dell, AT&T, Microsoft, Chase, and others, leading to a renewal rate of 70%.
      ▪ Communicated closely with the newsroom’s special projects team, ensuring brand safety and maintaining quality control for major editorial sponsorships.
      ▪ Collaborated with Insider Studios' design team to craft immersive storytelling experiences for innovative, high-touch products like interactive pages and graphic novels.
      ▪ Supported client account managers in backend performance reporting of content, offering valuable insights and recommendations for campaign wrap-up presentations.

    • Business Insider Graphic

      Managing Editor, Insider Studios

      Business Insider

      - 4 years 8 months

      Greater New York City Area

      ▪ Joined Insider Studios team in its infancy, taking on a newly created role managing custom content and maintaining quality control; ran content production for products ranging from articles, infographics, interactive pages, and videos.
      ▪ Cultivated relationships with freelancers to grow a roster of more than 100 writers across different specialty areas and geographies; assigned and edited all freelance content.

  • Ketchum

    Ketchum

    4 years 5 months

    • Ketchum Graphic

      Senior Manager, Editorial Content Development

      Ketchum

      - 2 years 4 months

      New York, New York, United States

      ▪ Routinely counseled Fortune 500 clients across various industries on editorial strategy.
      ▪ Developed various editorial materials for clients across the corporate, brand, and healthcare practices, such as blog posts, op-eds, bylines, infographics, speeches, whitepapers, newsletters, video scripts, and case studies.
      ▪ Ghostwrote content that appeared in top-tier business and consumer press, including Bloomberg/BusinessWeek.com, FoxBusiness.com, CNBC.com, Huffington Post, AOL Jobs, Yahoo!…

      ▪ Routinely counseled Fortune 500 clients across various industries on editorial strategy.
      ▪ Developed various editorial materials for clients across the corporate, brand, and healthcare practices, such as blog posts, op-eds, bylines, infographics, speeches, whitepapers, newsletters, video scripts, and case studies.
      ▪ Ghostwrote content that appeared in top-tier business and consumer press, including Bloomberg/BusinessWeek.com, FoxBusiness.com, CNBC.com, Huffington Post, AOL Jobs, Yahoo! Finance, Forbes.com, and The Washington Post.
      ▪ Clients included MasterCard, Cleveland Clinic, Adecco US, FedEx, Frito-Lay, Pfizer, Takeda, Weight Watchers, Walmart, Pernod Ricard, Libby's, and JPMorgan Chase.

    • Ketchum Graphic

      Senior New Business Specialist

      Ketchum

      - 2 years 2 months

      ▪ Led prospecting initiatives for the New York office; personally brought in accounts totaling more than $2 million.
      ▪ Worked on the new business process for the New York office by organizing and helping to create responses to RFPs, assembling pitch teams, and assisting in rehearsals.
      ▪ Developed highly targeted prospecting events featuring Ketchum senior executives; built a targeted list of prospects across different industries; developed plans and materials for communication with…

      ▪ Led prospecting initiatives for the New York office; personally brought in accounts totaling more than $2 million.
      ▪ Worked on the new business process for the New York office by organizing and helping to create responses to RFPs, assembling pitch teams, and assisting in rehearsals.
      ▪ Developed highly targeted prospecting events featuring Ketchum senior executives; built a targeted list of prospects across different industries; developed plans and materials for communication with prospects.
      ▪ Collaborated with the corporate communications team on raising visibility for the agency with prospective clients, including driving attendance at Ketchum-sponsored events—offline and online.

  • Executive Editor

    Haymarket Media- PRWeek

    - 1 year 11 months

    PRWeek

    ▪Directed, assigned, and edited content of monthly print magazine

    ▪Worked with sales team to identify new editorial/ad partnerships and brand extensions

    ▪ Managed a staff of seven, including reporters, news editor, senior editor, art director, and Web coordinator

    ▪ Collaborated regularly with advertising, circulation, and events departments to develop and maintain a consistent voice for the PRWeek brand across all external communications.

    ▪ Oversaw development of…

    ▪Directed, assigned, and edited content of monthly print magazine

    ▪Worked with sales team to identify new editorial/ad partnerships and brand extensions

    ▪ Managed a staff of seven, including reporters, news editor, senior editor, art director, and Web coordinator

    ▪ Collaborated regularly with advertising, circulation, and events departments to develop and maintain a consistent voice for the PRWeek brand across all external communications.

    ▪ Oversaw development of webcasts, conferences, and roundtables; recruited speakers, and acted as moderator

    ▪ Managed seven survey projects per year from start to finish; worked with clients and external research partner on developing questionnaires; analyzed survey results and summarized key points to include in assignments for reporters.

    ▪ Wrote weekly column; maintained regular blog; wrote monthly column for print edition.

    ▪ Represented PRWeek brand at industry conferences, events, and speaking engagements.

  • Features editor

    PRWeek (Haymarket Media)

    - 4 years 5 months

    ▪ Developed, assigned, and edited features and supplements for weekly magazine.

    ▪ Created editorial calendar for 50 print issues per year in conjunction with sales team.
    ▪ Wrote three high-profile survey reports per year; interviewed Fortune 1000 CMOs and CEOs as part of the reporting process.

    ▪ Cultivated and maintained relationships with key industry contacts from PR agencies and corporate communications departments of Fortune 500 companies.

    ▪ Managed freelance budget.

Education

  • University of Delaware Graphic

    University of Delaware

    Bachelor of Arts English (Journalism)

    Activities and Societies: Minor in theatre; minor in Italian Harrington Theatre Arts Company; The Review (student newspaper)

Volunteer Experience

  • Member of Board of Directors

    Mesothelioma Applied Research Foundation

    - 6 years 1 month

    Health

    As board member, help with marketing and communications initiatives

  • MESOTHELIOMA APPLIED RESEARCH FOUNDATION Graphic

    Volunteer/fundraiser

    MESOTHELIOMA APPLIED RESEARCH FOUNDATION

    - 14 years

    Health

    Plan yearly fundraiser to benefit Foundation, raising nearly $250K since its inception in 2006.

Languages

  • Italian

    Limited working proficiency

  • English

    Native or bilingual proficiency

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