“Erica is an authentic leader. She is passionate, honest, approachable, and caring. Mentorship is unconditional for her. Erica looks to give back to those that are seeking professional coaching in a variety of ways. Over the course of completing my MBA, Erica gave me valuable advice and insights beyond her agency and brand experience. Her personality allows for a conversation to flow naturally. I believe she has brought out the best in me as a mentee when it comes to carving out a successful career path. She is a professional mentor but more importantly a relationship builder. I appreciate her willingness to connect with me and her approach to fostering sound advice for like minded goal-oriented professionals. I hope to continue my many insightful and meaningful discussions with Erica as she progresses in her career. ”
About
• Team Leadership
• Strategic Planning/Campaign Development
•…
Activity
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Surfside mid year review…Strong! This brand is changing the alcohol business in America. Traditional beer drinkers and young Gen Z are shifting. Beer…
Surfside mid year review…Strong! This brand is changing the alcohol business in America. Traditional beer drinkers and young Gen Z are shifting. Beer…
Liked by Erica Garvey
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With the exciting news of Annie Geocaris's promotion, we're #hiring again! If you or someone you know is looking to join an amazing team working on…
With the exciting news of Annie Geocaris's promotion, we're #hiring again! If you or someone you know is looking to join an amazing team working on…
Liked by Erica Garvey
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Last night I took advantage of the beautiful Chicago summer weather with some beers with friends. When I pulled out Blue Moon Light from the cooler…
Last night I took advantage of the beautiful Chicago summer weather with some beers with friends. When I pulled out Blue Moon Light from the cooler…
Liked by Erica Garvey
Experience & Education
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Constellation Brands
View Erica’s full experience
See their title, tenure and more.
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Licenses & Certifications
Volunteer Experience
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Volunteer
CT Food Bank
- Present 6 years 7 months
Children
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Guest Speaker, Motivator, Mentor
CT High Schools
- Present 6 years 4 months
Present, motivate, educate and mentor the youth on marketing, sponsorships, business acumen, developmental opportunities, etc.
Honors & Awards
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Modelo Salud to Summer 2022
Path to Purchase Institute
Integrated Path to Purchase Activation Winner
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Victoria Dia De Los Muertos Packaging
Path to Purchase Institute
Victoria Dia De Los Muertos Packaging Winner
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Silver Reggie Award: Corona Cincogram
ANA Reggie Awards - P2P
The Corona Cincogram campaign embraced the spontaneous nature of Cinco de Mayo celebrations by making last-minute party preparations a snap. Accessible via retail QR codes and social/digital media, the Cincogram was hosted on Corona’s website and featured a digital pinata that consumers could crack open for a chance to win rides and food delivery from Uber and UberEats.
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Sports Sponsor of the Year Award
Sports Business Journal
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Modelo Dia De Los Muertos
Hermes Creative Awards
Hermes Creative Awards announced Constellation Brands and Groove Jones take top honors as a double Platinum winner in the 2020 international awards competition for the Modelo Dia de Los Muertos AR Mural project. Two Platinum statues were awarded in the marketing category: one for Print Media, Advertising, Outdoor Ad and the other for Electronic Media, Social Media, Interactive Media, Mobile & Web-Based Technology AR (Augmented Reality).
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Impact Player Team Nomination for Modelo AR Billboard Program
Constellation Brands Executive Leadership
The goal of this program was two-fold. We wanted to create a local Modelo marketing campaign which was consumer forward and had an interactive activation component. To hit those goals we created an authentic DDLM augmented reality OOH campaign which allowed consumers to be taken to a whole new world just by pointing the camera on their cellphone to the billboard. The program was also taken to retail in both the on and off premise and on DDLM we had brand ambassadors dressing the part engaging…
The goal of this program was two-fold. We wanted to create a local Modelo marketing campaign which was consumer forward and had an interactive activation component. To hit those goals we created an authentic DDLM augmented reality OOH campaign which allowed consumers to be taken to a whole new world just by pointing the camera on their cellphone to the billboard. The program was also taken to retail in both the on and off premise and on DDLM we had brand ambassadors dressing the part engaging and educating consumers. The east coast program garnered over 7MM impressions and sales in accounts surrounding billboards saw double digit growth. Double kudos to my counter part Hadley - the driving force of the team!
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Silver Effie Award Winner
Effie
Our team won the Silver Effie Award for Gatorade's new product launch of G Fit.
Recommendations received
9 people have recommended Erica
Join now to viewMore activity by Erica
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Fun way to help Josh Cellars expand into new occasions. Congrats to Sarah Gorvitz and Teresa Siclari for making this partnership happen!
Fun way to help Josh Cellars expand into new occasions. Congrats to Sarah Gorvitz and Teresa Siclari for making this partnership happen!
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I am delighted to announce my appointment as the new CEO of Stax Sports. I'm incredibly grateful for the opportunity to lead this amazing company…
I am delighted to announce my appointment as the new CEO of Stax Sports. I'm incredibly grateful for the opportunity to lead this amazing company…
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Thank you Michael Maher & Target for inviting Margaret and me to the Target partner summit. It is such an honor to have Three Wishes on your store…
Thank you Michael Maher & Target for inviting Margaret and me to the Target partner summit. It is such an honor to have Three Wishes on your store…
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