Emily Kooistra

Executive Vice President, Client Director, Retail, Ketchum

Northbrook, Illinois, United States Contact Info
910 followers 500+ connections

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About

Strategic storyteller. Collaborative team leader. Results-driven communicator.

With more than 20 years of public relations experience, Emily is a detail-oriented senior counselor guiding corporate client leaders at high-profile brands including Wendy's, Ulta Beauty, General Mills, Chrysler LLC, Wm. Wrigley Jr. Company, Best Buy, W Chicago Hotels and Owens Corning. Together with her clients, she has led key stakeholder engagement and corporate reputation building across a range of product launches, executive visibility initiatives and high-profile integrated activations. A proven cross-functional team leader, she has cultivated a reputation for infusing positive energy, candor, purpose and passion to motivate and engage teams to deliver exceptional work.

Brand Building; Content Strategy & Development; Communications Strategy; Content Marketing; Corporate Brand Communications; Corporate Reputation; Corporate Social Responsibility; Crisis Communications; Employee Engagement; Event Marketing; Experiential Marketing; Influencer Engagement; Integrated Marketing Communications; Issues Management; Marketing & Communications; Marketing Public Relations; Media Relations; New Business Development; Paid, Owned & Earned Media Campaigns; Public Relations; Social Media; Sponsorships; Strategic Planning; Talent Recruitment; Team Builder; Word of Mouth Marketing

Experience

  • Ketchum Graphic

    Executive Vice President, US Retail Lead, Client Director

    Ketchum

    - Present 1 year 3 months

    Chicago, Illinois, United States

  • Ketchum Graphic

    Senior Vice President, Account Director

    Ketchum

    - 8 years 9 months

    Chicago, Illinois, United States

  • Freelance Writer and Communications Consultant

    EKPR

    - 4 years 10 months

    Chicago

    Hired as independent public relations consultant providing insights-driven strategic counsel and managing national and international media relations and program execution for clients in the automotive, consumer packaged goods and building materials industries. Writing-based projects involved developing corporate communications materials including executive presentations, scripts and newsletters.

  • Executive Director

    Clear!Blue Communications (a privately-held marketing agency startup)

    - 5 years 1 month

    As part of the Strategy + Client Service team in Chicago at Clear!Blue, blended creativity with media strategy leading a cross-functional team to drive national earned coverage and deliver award-winning marketing PR campaigns. Successfully combined communications, brand and reputation management for clients including Best Buy, Chrysler, Dodge and Jeep and FLOR. Functioned as spokesperson and media liaison with contacts from national, daily, consumer, business and trade outlets. Won more than 30…

    As part of the Strategy + Client Service team in Chicago at Clear!Blue, blended creativity with media strategy leading a cross-functional team to drive national earned coverage and deliver award-winning marketing PR campaigns. Successfully combined communications, brand and reputation management for clients including Best Buy, Chrysler, Dodge and Jeep and FLOR. Functioned as spokesperson and media liaison with contacts from national, daily, consumer, business and trade outlets. Won more than 30 awards in this role, including national finalist in the 2008 PR Team Leader of the Year (PR News), Promotional Event of the Year (2005) from PR Week and Event Marketer’s EX Award (2006) as well as more than a dozen PRSA Chicago Skyline Awards. Served as speaker/presenter at Boston College, University of Chicago, industry events, panels and many webinars.

    Account Supervisor, January 2004 - April 2005
    Account Director, April 2005 - June 2007

  • GolinHarris Graphic

    Account Supervisor

    GolinHarris

    - 3 years 10 months

    As a member of the Corporate Communications team, led the launch of both W Chicago - Lakeshore and W Chicago - City Center hotels, Hard Rock Chicago and worked with corporate communications clients at Wm. Wrigley Jr. Company and Owens Corning on investor relations, corporate reputation management, executive visibility and thought leadership.

    Account Executive - April 2000, August 2000
    Senior Account Executive - August 2000 - April 2002

  • Museum of Broadcast Communications Graphic

    Marketing Special Events Director

    Museum of Broadcast Communications

    - 1 year 11 months

    Chicago

    Managed marketing, public relations and special events for the Museum of Broadcast Communications. Served as primary media liaison to lead the promotion and planning for events hosted by and held at the museum, including Sesame Street's 30th Anniversary, the HDTV launch of John Glenn's Space Shuttle mission, The Radio Hall of Fame awards ceremony hosted by Casey Kasem 1998, A Salute to Bill Kurtis, and many more.

Education

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