Emily McLoughlin

Read this now! You won’t be sorry. Even if you are not a PR professional or in the travel sector, the knowledge provided by my colleague BRIAN FARLEY is insightful and thoughtful - just like the author #IYKYK. Looking to learn more about #AI do yourself a favor and read it. Thanks O'Dwyer's Public Relations News for the space to educate. #coynepr #travel #travelPR #publicrelations #travelpublicrelations #briansblogsandboxes

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Got a brand awareness challenge? Public radio reaches some of the most influential and engaged audiences out there. From decision-makers and high-income earners to lifelong learners and community advocates, public radio connects brands with a powerful demographic. Unlock the Power of Public Radio for Your Brand! At Market Enginuity, we specialize in helping brands leverage public radio's unique strengths to achieve their marketing goals. Let us help you craft a strategy that taps into this valuable audience and drives real results. Let’s connect and make your brand's voice heard. #PublicRadio #Marketing #BrandStrategy #MarketEnginuity #AudienceEngagement #MediaMarketing

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📊 Decoding PR Success: What Metrics Truly Matter? 📊 In today's Association Insights, we're cutting through the complexity of PR measurement. It's time to move beyond the vague and into the tangible. Here's how to capture the real impact of your PR efforts: ➡️ Media Coverage Quality: Beyond volume, focus on the relevance and positivity of the coverage in alignment with your target audience. ➡️ Engagement and Sentiment: Dive into social media reactions and comments to gauge public perception. ➡️ Website Traffic: Leverage analytics to track the surge in visitors following PR activities, indicating heightened interest. ➡️ Membership Growth & Event Attendance: A successful PR strategy should manifest in increased members and higher event participation. These metrics offer a clear picture of your PR campaign's effectiveness, providing valuable insights for strategic adjustments. 💡 What metrics do you prioritize in your PR assessments? Share your insights below! #PRMeasurement #AssociationInsights #PublicRelations

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🎙️ Dive into the human side of branding with RJ Licata from Terakeet on the #DesignRushPodcast! Discover why real connections trump brand interactions and how leaning into authenticity is reshaping our strategies. Listen now 👇

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Solid article from PRNEWS about using ChatGPT for pitch writing. Key takeaway: Use it to refine, not define. https://lnkd.in/e25cTTG5

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Election turbulence is a threat to marketers during these perilous and polarized times. Here are nine ways brand managers and communicators can protect budgets, avoid scams and reach customers in a noisy and cluttered market.

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Check out my thoughts on agency Rolodexes, diversity in the industry, underdog agencies, AI, and more in this Q&A with AdForum.

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https://lnkd.in/eg_xSxN7 Easy answer to this one... buy ads on Peacock's Olympic stream. NBCU's taken things to the next level with a whole suite of innovative ad experiences too, several of which we're honored to have partnered on like Engagement Ads to drive interaction, and Frame ads to capture attention in-show. #ctv #ctvadvertising

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Corporate & Incentive Travel recently asked, “How do event marketers get the most ROI from today’s corporate meetings and events?” I chimed in with some thoughts, see 'em here:

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Measurement is critical when it comes to events and experiences. The practice need not be intimidating. EMMC Board members Dax Callner and Matt Sincaglia recently shared insights on how marketers can unlock the power of event measurement with Event Industry News. Give it a read. We'd love to hear what you think. https://lnkd.in/dHgey4kb

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An evolving digital landscape has led to some new stategies for how communicators can most successfully manage the reputation of the brands they represent -- Ronn Torossian, 5WPR Chairman and Founder, 5WPR https://odwpr.us/44DT29H

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How can you be more strategic with marketing to engage your members? 👉 Join our brand experts Cheri Quinn and Emily Youngblood on Wednesday, July 31st, at noon CST for a free 30-minute interactive webinar! 🚀 Learn the different roles of marketing strategy vs marketing planning 🚀 Discover the six elements that should guide your marketing communications 🚀 Get practical tips you can apply to your communications plan today Save your spot ⬇️ https://lnkd.in/gE_kqkKA #webinar #marketing #associations

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Strategy vs. Planning. It's a common mix-up, but understanding the difference can level up your executive game. Strategy is the big picture stuff - it's about setting the direction and knowing where you want to go. Planning is the steps you take to get there. I'm pumped about this upcoming webinar from Cheri Quinn and Emily Youngblood. Cheri is our lead strategist, who crafts brand and marketing vision and Emily is our operations director who turns vision into reality. Together, they bring these concepts to life for Mercury and all our clients every day. If you're ready to fine-tune your approach and boost your engagement, this is your chance to make sure your strategy and planning are working hand-in-hand. Strategy first! #Leadership #StrategyVsPlanning #MarketingCommunications Don't miss it. Register now!

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According to the recently released 2024 Attendee Preferences for Incentive Travel report, the hot buttons for incentive program participants this year are cruising, private accommodations, luxury experiences, and merchandise. If you want an in-depth review of your sales incentive initiatives, contact Invoke today! #salesincentives #incentivetravel #irf #invokemktg

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A variety of factors influence the probability of #sponsorship retention. Take a look at this comprehensive, generalizable sponsorship retention model recently published in the #JournalofAdvertisingResearch, available for #theARF members. #predictiveanalytics #advertisingresearch #marketing

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Atlas is getting a new look and website! Unearth created Atlas Influence Targeting to empower public affairs campaigns to win with precise digital advertising audiences fueled by first-party data and first-degree connections. Atlas has helped thousands of campaigns nationwide influence key decision makers, advocate, and win. Visit Atlas’ new website to learn how its precise audiences can help you level up your next public affairs campaign. www.AtlasInfluence.com #politicaladvertising #digitaladvertising #digitaladvocacy #politics

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Do you get much chance to be creative in your role? If you’re looking for inspo, check out my colleague Alex Warren’s latest #b2bcreativity column for PRmoment. If you’re a marketer in #b2btech and would like to speak to Alex, drop him a message direct or ask me for an intro 🤝 Alex has a few specialist subjects, having also written a couple of books on #ai and its role in communications. Super boffin! 🧠 What’s your specialist subject? #brainiac #prpro #comms https://lnkd.in/easg4wSR

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