Eric Lyman

Turning Automotive Industry Data into Products and Brand Identities. Leadership | Data Storytelling | Product Management | Media Relations | Client Strategy | Team Integration

Santa Barbara, California, United States Contact Info
1K followers 500+ connections

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About

I love to take robust and complicated data sets and use them to create compelling insights, products and stories.

I believe that starts with building a positive, energetic and collaborative team that allows everyone to reach their full potential. A perfect business plan is nothing without a passionate team to execute the vision. Strong culture and bridge building have always been a top priority for me as I’ve integrated ALG into three different parent companies.

I prioritize long term relationships and trust over short term goals. Repeat customers and experienced colleagues are the investments that pay the richest dividends. A satisfied client will help your team succeed and vice versa.

I am an expert in bringing teams together to build unique products that make our services indispensable and relied on to optimize business strategy and planning. I have experience leading data science, technology, operations and sales teams.

I also love to share my ideas with others. I’m skilled at providing a keynote address at conferences, presenting to a small C-suite audience, authoring articles for trade publications or doing a live television interview.

My skills include developing client sales strategies, product management and storytelling with data, building a team culture and media relations.

My tools are positive energy, strong communication and emotional intelligence.

My focus is on people and solutions to build revenue and brand identity.

MY KEY STRENGTHS:

Leadership | Data Storytelling | Product Management | Media Relations
Client Strategy | Team Integration | Presentation Skills

Activity

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Experience

  • Black Book Graphic

    Vice President, Product - Auto Finance

    Black Book

    - Present less than a year

    Lead development and management of Black Book products in the Automotive Finance sector with a specific focus on lease management (residual values and portfolio risk) and marketplace analytics (data visualization and thought leadership).

  • Remarkit Graphic

    Co-Founder

    Remarkit

    - Present 1 year

    Santa Barbara

    Guiding lessors and automakers towards optimal residual value, balanced product development and risk management practices.

  • ALG, Part of J.D. Power

    ALG, Part of J.D. Power

    3 years

    • ALG, Part of J.D. Power Graphic

      Vice President, Product

      ALG, Part of J.D. Power

      - 1 year

      Westlake Village, California, United States

      I established and led cross-functional product management team and developed ALG business plan. I served as lead representative for automaker, lender, and media relations.

      * Combined ALG, PIN, and guidebook groups into 1 cohesive product function (Data and Analytics Division), setting up processes, methodology, and product management software.
      * Developed 3-year product development roadmap, targeting 10% growth per year from 2023-2025.

    • ALG, Part of J.D. Power Graphic

      Vice President, ALG

      ALG, Part of J.D. Power

      - 2 years

      Westlake Village, California, United States

      I owned revenue performance and oversaw ALG sales ($22M annual revenue) and customer success teams (12 sales representatives, 2 analysts) for products and customers. I served as industry spokesperson for ALG and JD Power valuations. I reported to General Manager of Valuation Services.

      * Updated ALG pricing and products, generating 10% growth in consulting and 6% growth in carryover subscription products (2022).
      * Oversaw JD Power valuation thought-leadership team, developed industry…

      I owned revenue performance and oversaw ALG sales ($22M annual revenue) and customer success teams (12 sales representatives, 2 analysts) for products and customers. I served as industry spokesperson for ALG and JD Power valuations. I reported to General Manager of Valuation Services.

      * Updated ALG pricing and products, generating 10% growth in consulting and 6% growth in carryover subscription products (2022).
      * Oversaw JD Power valuation thought-leadership team, developed industry briefing reports / media advisories, and authored by-line articles that doubled-earned media exposure.
      * Facilitated implementation of Salesforce software, eliminating zero growth auto-renewals and expirations.
      * Led onboarding and assimilation of ALG into JD Power; supported legacy ALG team with restructuring, merging, and managing data science, consulting, and industry insights teams for JD’s Data and Analytics division.

  • TrueCar, Inc.

    TrueCar, Inc.

    9 years

    • TrueCar, Inc. Graphic

      Senior Vice President

      TrueCar, Inc.

      - 2 years

      Santa Monica

      I led data science, technology, industry insights, consulting, and operations teams at ALG. I partnered with leadership to drive ALG and TrueCar business strategy. I managed $19M annual revenue, 6 direct reports, and 45 indirect employees. Reported directly to CEO.

      * Conducted due diligence, facilitating sale of ALG division to JD Power for $135M.
      * Elevated awareness of TrueCar and ALG brands, as industry spokesperson, setting consumer media benchmark for vehicle pricing and…

      I led data science, technology, industry insights, consulting, and operations teams at ALG. I partnered with leadership to drive ALG and TrueCar business strategy. I managed $19M annual revenue, 6 direct reports, and 45 indirect employees. Reported directly to CEO.

      * Conducted due diligence, facilitating sale of ALG division to JD Power for $135M.
      * Elevated awareness of TrueCar and ALG brands, as industry spokesperson, setting consumer media benchmark for vehicle pricing and automotive sales data.
      * Integrated ALG into targeted incentive strategy, earning $18M annual revenue for TrueCar platform.

    • TrueCar, Inc. Graphic

      Vice President, Industry Insights

      TrueCar, Inc.

      - 7 years

      Santa Monica, CA

      I oversaw ALG forecasting and consulting businesses. I was responsible for products and services that generated $14M in annual revenue. Managed 12-person team of industry analysts. Reported to Executive Vice President.

      * Introduced licensing for awards products, generating $750K annually.
      * Created storylines and products, expanding footprint and visibility of ALG across the automotive industry.
      * Revolutionized product portfolio for consulting studies expanding into CPO…

      I oversaw ALG forecasting and consulting businesses. I was responsible for products and services that generated $14M in annual revenue. Managed 12-person team of industry analysts. Reported to Executive Vice President.

      * Introduced licensing for awards products, generating $750K annually.
      * Created storylines and products, expanding footprint and visibility of ALG across the automotive industry.
      * Revolutionized product portfolio for consulting studies expanding into CPO, remarketing channel optimization and warranty analysis; performed more studies on more vehicles,, increasing market share to 30% of all vehicle launches that drove 50% revenue growth for consulting.
      * Developed EV-specific consulting product strategy; conducted studies, establishing consulting revenue with nearly all electric vehicle manufacturers.
      * Designed and deployed new forecasting model, in collaboration with Data Science group, ensuring accuracy of less than 2 ppts of MSRP in benchmark 36-month residual value forecast.

  • Dealertrack Graphic

    Director, Partner Development

    Dealertrack

    - 2 years

    Santa Barbara, California Area

    I owned ALG revenue, sales, and customer support. I worked directly with DealerTrack senior leadership on ALG product and media strategy. Responsible or $10M in annual revenue. Reported to General Manager.

    * Overhauled sales strategy following dismal 2008 recession, growing revenue 25%
    * Led development of first ALG online interactive tool and go-market-strategy, realizing $1M+ revenue within first year of launch.
    * Established Auto Market Pulse product that combined data from…

    I owned ALG revenue, sales, and customer support. I worked directly with DealerTrack senior leadership on ALG product and media strategy. Responsible or $10M in annual revenue. Reported to General Manager.

    * Overhauled sales strategy following dismal 2008 recession, growing revenue 25%
    * Led development of first ALG online interactive tool and go-market-strategy, realizing $1M+ revenue within first year of launch.
    * Established Auto Market Pulse product that combined data from multiple divisions across DealerTrack family of companies, driving $2M of revenue within first year of launch.
    * Created and presented material, including company performance and product strategy, supporting sale of ALG division to TrueCar for $85M.

  • Dealertrack

    Dealertrack

    9 years

    • Dealertrack Graphic

      Senior Consultant

      Dealertrack

      - 2 years

      Santa Barbara, California Area

      I managed studies across multiple teams within ALG. Independent contributor, reporting to Senior Director.

      * Utilized unique and proprietary data sets, creating storylines that enhanced product planning strategies for automakers and lessors.
      * Authored pricing, packaging, and volume studies, creating $1.2M in revenue, annually.
      * Delivered market outlook and consulting study presentations to C-suite audiences and industry conferences, creating awareness while contributing to 90%+…

      I managed studies across multiple teams within ALG. Independent contributor, reporting to Senior Director.

      * Utilized unique and proprietary data sets, creating storylines that enhanced product planning strategies for automakers and lessors.
      * Authored pricing, packaging, and volume studies, creating $1.2M in revenue, annually.
      * Delivered market outlook and consulting study presentations to C-suite audiences and industry conferences, creating awareness while contributing to 90%+ return-business rate.

    • Dealertrack Graphic

      Managing Editor

      Dealertrack

      - 7 years

      Santa Barbara, California Area

      I was responsible for industry benchmark ALG residual values. Tracked and forecasted industry trends and automotive product executions.

      * Oversaw ALG residual value forecast for US and Canada; conducted analysis, identifying qualitative inputs to analytical model. Published forecast of 10K+ data points every 2 months.
      * Introduced and implemented auction data-based valuation methodology, enhancing transparency and accuracy of residual value forecasting and reducing data lag 40%.
      *…

      I was responsible for industry benchmark ALG residual values. Tracked and forecasted industry trends and automotive product executions.

      * Oversaw ALG residual value forecast for US and Canada; conducted analysis, identifying qualitative inputs to analytical model. Published forecast of 10K+ data points every 2 months.
      * Introduced and implemented auction data-based valuation methodology, enhancing transparency and accuracy of residual value forecasting and reducing data lag 40%.
      * Created exception-based QA process, improving efficiency while eliminating staff overtime.
      * Supported $40M sale and transition of ALG division to Dealer Track

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