Ellen VanRoyen

How would you describe your brand voice? For Thulium, we would say: confident, knowledgable, smart humor and emotionally connected. Our own Gage G. walks us through the importance of knowing your brand voice on #SocialMedia channels: https://bit.ly/3xFm1Mc #SocialMediaMarketing #ContentMarketing

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Morphing Demographics Require an Imaginative PR Approach...The adage "different strokes for different folks" now guides public relations strategies, particularly for engagement with diverse generational clientele. https://lnkd.in/gYdFEwj7

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🔥 Hot of the press: deck content, branding, and visual storytelling Need to make your pitch pop with captivating visuals and compelling graphics? Our design team specializes in branding and visual storytelling, building up each slide from scratch to ensure that your deck reflects your brand and effectively communicates your message. 🔗 to submit a service request in the comments #DeckDesign #VisualStorytelling #Pitching

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Choosing brand elements isn’t just about creativity. It’s about strategy. 🧠 Your logo, tagline, colour palette, et cetera. They all should help position your brand in a clear, distinguished way. That’s how you establish category-leading positioning. Here are 5 key criteria to consider. https://hubs.ly/Q02CMQ4Y0

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Curious about your creative agency's worth? Avoid costly mistakes by focusing on key factors like profitability, market trends and client diversity—not just creativity. Learn how to accurately value your agency. https://lnkd.in/gvv9qVCe

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When was the last time you talked about your BRAND — not your product or service, but the foundation of your company’s WHY and the intangible promises you make to your audience? One of our branding experts, Graphic Designer Erin Bollinger, always keeps a client’s branding in mind when developing a design strategy. #WednesdayWisdom #Branding #GraphicDesign

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Struggling to attract new clients? Your brand strategy might be the missing piece! A strong brand identity builds trust, loyalty, and recognition. But where do you even begin? 🤔 At Gray Line Media, we've got you covered. We've outlined 3 creative strategies to help you craft a brand that resonates with your ideal audience and converts them into raving fans. Ready to unlock your brand's full potential? Let's chat! 😎 #attentiongrabbing #shortformvideo #createcontent #storytelling #marketingtips #digitalmarketing #socialmediamarketing #monetizeyourinstagram #graylinemedia #marketingagency #advertisingagency #marketingagencyus #marketingagencytampa #advertisingagencyusa #marketingagencyflorida #socialmediatips #smmagency #contentmarketing #inboundmarketing #marketingtrends #marketingstrategy #marketing101 #marketingtips #contentstrategy

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You've probably heard of marketing strategies and maybe brand strategies—but what are they, and how are they different? Do you need both? How do they help your business? Come with us as we define these two essential documents to help move your business forward. #brandstrategy #marketingstrategy #brandvsmarketing #strategies #strategiesforbusiness #brandagency #brandagencystrategies

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Is your brand's visual identity stuck in a rut? Generic fonts can leave your marketing materials feeling uninspired and forgettable. Here at Gray Line Media, we believe that the right font can elevate your brand personality, making it more approachable, trustworthy, or even playful. 💯 We've curated a list of 5 free, delightful fonts that will help you stand out from the crowd! Contact Gray Line Media today and let's work together to craft a visual identity that captures attention and attracts new clients! ✊ #attentiongrabbing #shortformvideo #createcontent #storytelling #marketingtips #digitalmarketing #socialmediamarketing #monetizeyourinstagram #graylinemedia #marketingagency #advertisingagency #marketingagencyus #marketingagencytampa #advertisingagencyusa #marketingagencyflorida #socialmediatips #smmagency #contentmarketing #inboundmarketing #marketingtrends #marketingstrategy #marketing101 #marketingtips #contentstrategy

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It’s both fun *and* important to get creative with how your brand shows up at trade shows or sponsored events. However, don’t let creativity get in the way of what humans enjoy most when they’re at conferences or on business trips. They want to do four things: eat, drink, relax, and have good conversations. Use these basic “event needs” as springboards for your ideas. Here are a few to get your wheels turning: 🛋️ Transform your booth into an approachable lounge with comfy seating 🍎 Provide good, healthy snacks that don’t make people feel gross ☕ Make a luxury coffee station with hot, iced, decaf, and caffeinated options 📸 Offer a free service, like a headshot station #tradeshows #eventmarketing

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Getting recharged and reset is the topic of this video with Jaci Russo, CEO and lead strategist at brandRUSSO. Visit brandrusso.com to learn more about Jaci, the agency, and how brandRUSSO can help recharge your brand, and as always, #KeepOnBranding.

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