Elise Menaker

Indeed’s definition of a Journalist:   ‘A Journalist, or Reporter, is responsible for researching and writing informational news articles and stories about real events using a fair and unbiased perspective. Their duties include interviewing experts, gathering first-hand accounts of events and organizing an outline into a cohesive, interesting story.’ In 2004, ExpertSources was founded by an ex-journalist himself, Mr Bob Mills who spearheaded this ingenious online platform as a lead in its field for regional, national and international media professionals to quickly and easily find experts in any and every sector imaginable. Journalists, Reporters, Media Professionals, join here FOR FREE https://lnkd.in/gWTuBX5 in less than 20 seconds and start searching with keywords for an expert relevant to your topic at hand. Take advantage of our 20% discount, ending today, we would be thrilled to have you join us as an esteemed and sort after expert member. https://lnkd.in/dbnVv_m www.expertsources.co.uk ‘WHERE JOURNALISTS FIND PEOPLE WITH EXPERTISE.’ #Publicity #Media #MediaProfessionals #Journalist #Journalists #MediaExposure #Revenue #PR #PublicRelations #Expert #Experts #Charity #University #Business #Journalism #Editorial #Podcast #Vlog #Magazines #TV #Radio #SocialMedia #ROI #Business #StartUp #Entrepreneur #Success #BusinessSuccess #Revenue #YourDream #Reputation #Journalism Photo by Etienne Girardet on Unsplash

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You're probably already taking in a lot of information on how to cover this year's elections. These guides are aimed at helping you talk through that information with your news organization, and strategize or decide on how you'll navigate different scenarios long before they arise and leave you thinking, "I wish we'd talked about how we'd actually handle this." Our first two guides help you consider your coverage of misinformation and polling, and we've got more in the works! Let us know if there are other topics you'd like to see addressed.

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You might see some promotional publicity in the media for a new book purportedly about public relations from what its publisher claims is a 'top operative.' Consistent with the historic tension between hacks vs. flacks, some journos will jump at the chance to platform someone especially if it provides an opportunity to position lying and manipulation as the essence of PR. Bad boys and 'high stakes' take-the-money firms might steal a few sensational headlines, but they are actually at the fringes and on the bottom of an industry where most practitioners around the world counsel candor and transparency in the public domain for clients with worthy points of view. #publicrelations #PR #ethics #propaganda https://a.co/d/0dP8eAG8 https://lnkd.in/eucAfEDU https://lnkd.in/ek2wk3Pg

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"Best Practices For Pitching In 2024, a cold outreach email probably isn’t going to suffice. With journalists receiving hundreds of email pitches daily, we must get creative to ensure our messages stand out." Read more at the Forbes article here: https://lnkd.in/e7PQGP53 #pr #mediarelations #pitches

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Putting a human being at the center of a story was always the most effective way to talk through a bigger narrative, and as a journalist, getting to the core of a narrative was a critical part of my work. Now, with Prosek Partners, my work centers on establishing similar relationships with our clients that I once did with my sources, competitively developing a messaging that stands out, and putting it to work with our colleagues in the press. https://lnkd.in/edCPU_8m

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Independent journalism at its best! This ruling shows that the media is capable of self-regulation and managing its affairs. It's not about winners or losers, but about creating systems that enable independent journalism to flourish. #MediaPolicy #SelfRegulation #Namibia https://lnkd.in/eBjfH8aN

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I wrote a piece for Politico on major trends buffeting the media including artificial intelligence, deepfakes, and fighting disinformation in an age of dwindling resources. The conclusion is that founders, CEOs, politicians and others in the public eye now face an exponentially increasing threat of reputational damage. In today’s media landscape, a single negative review can quickly go viral, a poorly phrased statement can trigger a global backlash and an ill-judged joke can wreck careers. While the media world’s pace of change is dizzying, the words written by businessman Warren Buffett almost a decade ago have never been more relevant: “It takes 20 years to build a reputation and five minutes to ruin it.” Article here: https://lnkd.in/dtTNY4PU

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When executed well, embargoes are a great way to build trust and rapport with the journalists you work with most often and establish relationships with new contacts. When used incorrectly or too often, it could hurt your credibility and waste journalists’ time. Get more tips in my latest blog 👇

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It's #Upfronts week for #media companies, which means lots of star-studded presentations, previews of upcoming TV and film slates, and hopes of locking in advertisers for the next year. -Last year the Upfronts were shrouded by the Hollywood writers' strike, a soft #advertising market and major cost cutting. This year the tumult is still there, but it's different. -The ad market is rebounding -- for digital and streaming. While traditional TV ad spending improved this past quarter, it's still down as the pay-TV bundle bleeds customers. Meanwhile tech companies like Google and Snap, as well as legacy media's streamers, saw a boost in ad spending. -The industry is also in a big moment of disruption. WBD and Disney are teaming up for two different streaming bundles, likely to further upend the pay-TV package. The storied legacy media company Paramount is up for sale. Sports still holds the bundle together but regional sports networks are faltering and NBA rights beginning in the 2025-2026 season are up for grabs and may go to a broadcaster. Read more on CNBC w/ Alex Sherman:

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It can be a tricky conversation when you need to ask a journalist for a correction to an article, but here some of my thoughts on how to go about it for PRmoment 👇

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When the American Journalism Project launched five years ago, our mandate was to create the conditions for community-led nonprofit news organizations to sustainably provide the journalism our democracy requires. Today, I’m pleased to share our 2024 Impact Report, a look at the progress we’ve made since our inception. In the five years since our launch, we’ve raised $175 million from national and local philanthropy, and built a portfolio of 44 nonprofit local news organizations —  diverse in size, scope, reach and leadership. Some highlights from the report: -In the last year alone, our portfolio of 44 grantee organizations generated $86 million in revenue — a 36% increase over their 2022 revenue. -Year over year, the organizations in our portfolio are seeing a 58% median growth. -And this growth is leading to more journalism – last year, our portfolio of grantees employed 568 editorial and newsroom staff – an 18% increase over 2022. Organizations are growing, diversifying their revenue, adding journalists, and strengthening their communities. I’m proud of the progress the portfolio has made, and remain clear-eyed about the future. This report sheds light on how far we’ve come and sets the stage for what’s ahead. I hope you'll take a moment to read it. https://lnkd.in/eipwwhxN

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Cision's 2024 State of the Media Report is finally here! Cision surveyed over 3,000 Journalists to help inform PR and Comms professionals how the Media prefers to partner with them. Study up!

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As I approach my third month at The Baltimore Banner, I have been thinking a lot about defining success. A mentor offered the following thoughts: For reporters, it is much easier to define success. Editors often need help seeing that their goals should be quite different than their reporters'. They need to see each of their reporters as individuals with different strengths and weaknesses. So editors need to meet each reporter at a different place and help them improve, and hopefully, thrive. Sometimes that means focusing on reporting or writing skills, sometimes it is helping a reporter figure out how to cover a beat, or how to distinguish their work from the competition. Editors of course are key to guiding coverage, whether it's breaking news or a more conceptual beat, when the goal has to be finding the front edge of the topic (for an education reporter, that might be new trends in teaching and for the city hall reporter it might be who are the emerging power brokers.) When it comes to editing copy, editors have to avoid rewriting stories, which can completely demoralize reporters, but they also can't send along stories that are confusing or take too long to get to the point. It takes awhile for editors to figure out that sweet spot between improving copy but not just rewriting it the way they would have written it. The hardest part of editing is probably dealing with difficult reporters and there is no easy answer for that. The only part of running a newsroom that I could advise on is running the coverage and for me, that was always driven by focusing on the big news of the day. You have to make sure that editors have put enough staffers on the big stories and are looking across the news cycle, e.g. what will we have to publish first thing tomorrow, and make sure some people are trained on the bigger, deeper questions that take a few days to report. If you are clear on your top priorities each day and the newsroom aligns behind those, then the smaller stories will take care of themselves. You will be judged by how the Banner did on the big things, not the small things.

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So, you all saw the glambot video. Now for my serious takeaways from The AI Summit!! Snippets from my fave talks: 🎙️Hearing from Reuters on how they are using AI in the newsroom. AI being used in some way isn’t new, but genAI is. How does it change the way journos work? The value prop for journos now is thinking “how do I add on a human and unique layer” to news now that genAI has the potential to take over so much of it. 🎙️NatWest on being the first bank to launch a chatbot with some stellar stats behind it - like 12m interactions anticipated with it this year. It’s also called Cora, which means it looks like I named my dog after a chatbot. Kind of fitting? 🎙️ ESG: Lufthansa Group discussed the importance of green coding to make sure that the way we are using AI is sustainable and carbon-efficient. Takes me back to that stat which says that training an AI model produces 5x the emissions of a car in its whole lifecycle. Ouch. 🎙️ Misinformation: there was a lot of concern around misinformation and how we tackle that, particularly with deepfakes. Differing opinions on how various jurisdictions choose to regulate makes that hard. “We need leaders to get together at the G20 and just decide how we are all going to approach and deal with it,” one person said. So what does all this actually mean? - genAI is taking off but there are still some big questions around regulation and ethics and who should be dealing with that - more thought and transparency needs to be given around the carbon emissions of AI - AI is changing the value prop for most jobs, rather than taking them over so far. there are still trust and accuracy questions around AI which also make the amount of stuff it can do autonomously in certain situations limited. - and finally, chatbots are the future! I get it. No one wants to be stuck on hold on a telephone line for hours. Long live smart chatbots!

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Tomorrow! Tune in to hear more about Gen Z's media habits and how they're finding their next favorite show (and your ad). OR hear about the topic you're most interested in by submitting a question in the article linked below 👇

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