About
Articles by Ethan
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No, advertising is not a tax you pay for being unremarkable
No, advertising is not a tax you pay for being unremarkable
By Ethan Decker
Contributions
Activity
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Branding isn't just the job of 2 people in marketing. Brand is everyone's job. Because everything your business does either builds or erodes your…
Branding isn't just the job of 2 people in marketing. Brand is everyone's job. Because everything your business does either builds or erodes your…
Liked by Ethan Decker
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Branding isn't just the job of 2 people in marketing. Brand is everyone's job. Because everything your business does either builds or erodes your…
Branding isn't just the job of 2 people in marketing. Brand is everyone's job. Because everything your business does either builds or erodes your…
Shared by Ethan Decker
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This is either new-news, or old-news, but either way, it's important news; news-you-can-use ✅
This is either new-news, or old-news, but either way, it's important news; news-you-can-use ✅
Liked by Ethan Decker
Experience & Education
Volunteer Experience
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Marketing Committee member
Motus Theater
- 2 years 5 months
Civil Rights and Social Action
Motus Theater creates original theater to facilitate dialogue on critical issues of our time. It uses the power of art to build alliances across diverse segments of our community.
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Marketing Advisor
New Horizons Cooperative Preschool
- 1 year
Education
Developed marketing strategy that successfully rebranded the school to attract its ideal families. Led brand and website redesign.
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Marketing Specialist
Colorado Inclusive Economy
- Present 4 years 2 months
Civil Rights and Social Action
Developing and leading marketing strategy across the movement.
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Business Mentor
The 30 Minute - University of Planning
- Present 3 years 7 months
Education
I mentor folks in marketing and advertising, whether they're new to the field or just wanting more guidance in their career.
Publications
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Advertising Isn’t Evil; It’s Nature
Huffington Post
There are many reasons advertising is seen as a dirty profession full of snake oil salesmen. But the object of people’s ire isn’t quite on target. It’s not advertising’s fault. And oddly enough, the explanation comes not from inside the world of business, but from the great outdoors....
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Marketing to Primates
Planningness 2011
A presentation at the 2011 Planningness Conference held in Minneapolis on how to market to primates. In other words, what should we know from evolution and biology that helps us understand the human animal?
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Using Science and Psychology to Influence Shopping Behavior
Planningness Conference 2010
Why do humans show irrational brand preference? How do we respond to color? When do shopping behaviors go from unconscious to conscious? Today we’ll focus on the laws of shopper psychology and see what they can teach us about marketing.
Other authorsSee publication -
Energy and material flow through the urban ecosystem
Annual Review of Energy and the Environment
Honors & Awards
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Reggie Award - Bronze
Brand Activation Association
Kellogg's Captain America: Civil War VR
Bronze, Sponsorship and Licensed Property
https://itunes.apple.com/us/app/kelloggs-marvels-civil-war-vr/id1093762466?mt=8
https://vimeo.com/163577653
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Reggie Award - Silver
Brand Activation Association
Naked Juice "Drink Good Do Good" cause marketing program.
Silver for Partnership Campaign
https://www.youtube.com/playlist?list=PLHBuBpIZ_moGpNb5JTYDmtIk1tmy_40mk -
Reggie Award - Bronze
Brand Activation Association
IZZE "Friendsgiving"
Bronze, Small Budget Campaigns (Budget Under $250,000)
http://www.adweek.com/digital/instagram-hack-friendsgiving-has-heavy-amazon-and-pinterest-push-168153/
http://www.izze.com/friendsday/ -
Reggie Award - Gold
Brand Activation Association
Naked Juice "Drink Good Do Good" Cause Program
Gold, Local, Regional Market Campaigns
http://www.drinkgooddogood.com/
http://www.prnewswire.com/news-releases/naked-juice-launches-drinkgooddogood-social-media-campaign-to-generate-500000-pound-donation-of-fruits-and-vegetables-to-wholesome-wave-300129684.html -
Reggie Award - Bronze
Brand Activation Association
Pringles Flavor Slam at Walmart
http://www.baalink.org/pcontent/show/id/reggie-2015-kellogg
https://vimeo.com/105810095 -
Reggie Award - Silver
Brand Activation Association
IZZE Friendsday Night
http://www.baalink.org/pcontent/show/id/reggie-2015-izze -
The Internationalist Awards - Silver
The Internationalist
IZZE Friendsday Night
http://www.baalink.org/pcontent/show/id/reggie-2015-izze -
ADCD
Art Directors Club of Denver
Pokemon "Gotta Catch 'Em All" game
http://venturebeat.com/2013/09/16/nintendo-releases-gotta-catch-em-all-remix-music-video-for-pokemon/ -
Effie - Bronze
Effie Worldwide
Kellogg's "The Start" Olympic program
https://effie.org/case_studies/case/2177
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Effie, Shopper Marketing - Gold
Effie Worldwide
Kellogg's Walmart "Back to School" program
http://www.integer.com/kelloggs-1
https://effie.org/case_studies/case/2272
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Reggie Award - Gold
Promotional Marketing Association
P&G Gain Detergent, "Love At First Sniff"
Languages
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French
Elementary proficiency
Recommendations received
7 people have recommended Ethan
Join now to viewMore activity by Ethan
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Especially as leaders I think we need to go out and play! Try some hilarious laughs. Test ourselves in ways that don't include outcomes or results or…
Especially as leaders I think we need to go out and play! Try some hilarious laughs. Test ourselves in ways that don't include outcomes or results or…
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P is for penetration! Great chart showing how brands grow. This is basic marketing - getting the P Place right. Or course it kinda makes sense…
P is for penetration! Great chart showing how brands grow. This is basic marketing - getting the P Place right. Or course it kinda makes sense…
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If you’re wondering how to grow volume 👇 More evidence to make growing your number of customer (light buyers) is the way to do it. Frequency…
If you’re wondering how to grow volume 👇 More evidence to make growing your number of customer (light buyers) is the way to do it. Frequency…
Liked by Ethan Decker
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OOH, powered by technology, presentations one of the best opportunities to reach your total market
OOH, powered by technology, presentations one of the best opportunities to reach your total market
Liked by Ethan Decker
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DO BRANDS GROW VIA LOYALTY OR PENETRATION? It’s an age-old debate: acquire new customers, or try to get current customers to buy more? Let’s look…
DO BRANDS GROW VIA LOYALTY OR PENETRATION? It’s an age-old debate: acquire new customers, or try to get current customers to buy more? Let’s look…
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