Brian Beck

Los Angeles Metropolitan Area Contact Info
31K followers 500+ connections

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    Business Consulting, Online Research, Digital Marketing, Strategic Planning, Marketing Strategy, Change Management, and Advertising

About

What could you do with a salesperson who doesn’t need a salary or benefits and works…

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Experience & Education

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Volunteer Experience

  • UCLA Anderson School of Management Graphic

    Business Plan Judge, MBA Global Access Program

    UCLA Anderson School of Management

    - Present 7 years 8 months

    Education

    The Global Access Program (GAP) is a MBA thesis course at UCLA's Anderson School of Management in which a team of six MBA students work with a foreign technology company to develop a strategic business plan for that company to expand outside their own country. For over 18 years, the program has developed strategic business plans for almost 700 companies.

Publications

  • The Time is Now: The B2B Ecommerce Imperative

    Guidance Solutions

    B2B eCommerce is more than twice the size of online retail commerce, according to Forrester Research, and growing more rapidly, to boot. Additionally, Frost and Sullivan forecasts that by 2020, 27% of all B2B sales ($12 trillion worldwide) will be conducted exclusively online. This is compelling research with significant market implications. As of 2017, if you are not at least planning a comprehensive B2B digital commerce experience for your business, then you are at definitely at risk of…

    B2B eCommerce is more than twice the size of online retail commerce, according to Forrester Research, and growing more rapidly, to boot. Additionally, Frost and Sullivan forecasts that by 2020, 27% of all B2B sales ($12 trillion worldwide) will be conducted exclusively online. This is compelling research with significant market implications. As of 2017, if you are not at least planning a comprehensive B2B digital commerce experience for your business, then you are at definitely at risk of being outpaced by the competition.

    See publication

  • Amazon Business: The Brutal Reality (Opportunity!) for Manufacturers and Distributors

    Internet Retailer / Digital Commerce 360

    Amazon is becoming more of a competitor as it sells through sales reps as well as directly online. But it also offers a good marketplace platform that manufacturers and distributors should consider as a place to sell their own products.

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  • Transformational Change: How Leading Retailers are Driving Growth with a New Approach to eCommerce Operations

    FitForCommerce.com

    In this whitepaper, learn about how the fastest-growing eCommerce companies are fundamentally changing their thinking through transforming not only the front-end experience of eCommerce – the website and related activities – but the supporting infrastructure and back-end systems and processes.

    Other authors
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