Daniel André Langer

Luxury markets are changing fast. Consumers show new preferences. However, many luxury companies are rather reluctant to embrace change. The authors show key trends in changing luxury consumer behavior.

The book "Luxury Marketing & Management" highlights latest developments on luxury and strategies for managers on the profitable and sustainable management of luxury brands. It has become what many call the “gold standard” in luxury publications and it is used in Universities all around the world. It is currently translated into Chinese, Japanese and Korean. Among others it is recommended by the world's leading luxury experts such as the professors David B. Montgomery, Stanford University &… Show more

The book "Luxury Marketing & Management" highlights latest developments on luxury and strategies for managers on the profitable and sustainable management of luxury brands. It has become what many call the “gold standard” in luxury publications and it is used in Universities all around the world. It is currently translated into Chinese, Japanese and Korean. Among others it is recommended by the world's leading luxury experts such as the professors David B. Montgomery, Stanford University & Singapore Management University, Kris Helsen, Hong Kong University of Science & Technology und Gilles Laurent, HEC Paris as well as CEOs and executive board members of top Luxury Companies, such as Rolls-Royce, Audemars Piguet and Louis Vuitton. Show less

A new tool helps to identify the luxury potential of markets and products: The Luxury-Index deepens the understanding of luxury and improves the competitiveness, profitability and innovation power of luxury brands.

The book has the ambition to decode luxury by answering the questions what luxury is and how to manage it. Being one of the first comprehensive dissections of luxury, it provides among others:
- Sharp operational definitions of luxury
- A framework of luxury, leading to a structural luxury model.
- Identification of key concepts: luxury signaling and added luxury value
- Decoding "hidden aspects" of luxury, providing a set of key items.
- Identification of a broad set of luxury… Show more

The book has the ambition to decode luxury by answering the questions what luxury is and how to manage it. Being one of the first comprehensive dissections of luxury, it provides among others:
- Sharp operational definitions of luxury
- A framework of luxury, leading to a structural luxury model.
- Identification of key concepts: luxury signaling and added luxury value
- Decoding "hidden aspects" of luxury, providing a set of key items.
- Identification of a broad set of luxury drivers.
- A cross-country study (Europe, USA, Japan, China) to test a set of research hypotheses, distilling and confirming fundamental insights.
- An analysis of fifty categories on luxuriousness utilizing a newly presented luxury index.
- A set of strategies for managers to manage luxury more profitably.
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This book provides truly new insights into the seemingly elusive concept of luxury and it does so using a compact and convenient format. More precisely, it condenses the authors’ groundbreaking book "Luxury: Marketing & Management" - which has become a standard textbook on luxury and is used in Universities around the world - into easy to digest pieces of knowledge, yet maintains the essence of the full-fledged original. Thus, the Essentials provide the best format for people on the go yet… Show more

This book provides truly new insights into the seemingly elusive concept of luxury and it does so using a compact and convenient format. More precisely, it condenses the authors’ groundbreaking book "Luxury: Marketing & Management" - which has become a standard textbook on luxury and is used in Universities around the world - into easy to digest pieces of knowledge, yet maintains the essence of the full-fledged original. Thus, the Essentials provide the best format for people on the go yet provide a comprehensive entry into this fascinating world of luxury with its most unique products, ideas and challenges for consumers, managers and also scientists. Daniel A. Langer & Oliver P. Heil on why they wrote this book: "Whether we teach luxury to students or have discussions with luxury professionals or talk to luxury consumers, one common theme emerges again and again: While luxury seems to be easy to grasp at first, it quickly evolves into a most complicated endeavor. That is, its management poses most unique challenges, e.g. as price is often seemingly irrelevant. While intuitively there should be a lot of publications on luxury that really matter, there are only a few that try to meet the luxury challenge." "Luxury Essentials" has the ambition to provide what many call the “gold standard” in luxury publications “Luxury: Marketing & Management” to a much broader audience. It covers the key content in an essential, more compact, easy to digest format. To those who want to go beyond the essentials and get additional inspiration by more background and more examples, the original textbook would seem to be a natural next step to read. Show less