Douglas C. Straton

New York City Metropolitan Area Contact Info
4K followers 500+ connections

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About

Deeply experienced executive with global multi-channel general management, sales…

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Activity

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Experience & Education

  • Bazaarvoice

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Publications

Projects

  • "Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media" by Jeremy Goldman, AMACOM 2013

    Featured as a guest writer on getting executive buy-in and resources for online marketing.

  • First-Ever YouTube Brand Store

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    Social Commerce before there was Social Commerce. Lead with Google Media and brand teams for the creation of the first-ever YouTube Brand store recommending and utilizing Enhanced Product Content Syndication, Ratings and Reviews and Buy It Now technologies, with innovative Shopper Insights work validating and improving UX. Launched in May 2013, the store was an extension of the brand channel concept and allows the user to shop for products that are related to the featured brand, Tresemme…

    Social Commerce before there was Social Commerce. Lead with Google Media and brand teams for the creation of the first-ever YouTube Brand store recommending and utilizing Enhanced Product Content Syndication, Ratings and Reviews and Buy It Now technologies, with innovative Shopper Insights work validating and improving UX. Launched in May 2013, the store was an extension of the brand channel concept and allows the user to shop for products that are related to the featured brand, Tresemme Haircare by Unilever.

    See project

  • B2C eCommerce

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    Development of strategy, business case and delivery of B2C eCommerce project.

  • Post-Acquisition Integration

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    Lead a cross-functional team to integrate a division of a Unilever acquisition into the business. This meant co-ordinating across teams from both the Unilever and acquired company's organization, as well as coordination with a related divestiture. Included sales, marketing and supply chain organizations and integration cut across all functions. Completed integration on time with no customer interruptions.

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Honors & Awards

  • Wharton School Guest Lecturer

    The Wharton School - University of Pennsylvania

    Invited by Serguei Netessine of Wharton to lecture on my experiences in digital sales, marketing and value-creation related to digital transformation to an international group of C-level business leaders and owners.

  • NYU Stern Guest Lecturer

    NYU Stern

    Invited by Sonia Marciano as lecturer and discussion leader for New York University Stern MBA program for Digital Commerce, Digital Transformation and strategy

Organizations

  • NectarFirst

    Strategic Advisor

    - Present

  • Mobile Marketing Association

    Advisory Board - Digital & Digital Transformation

    - Present

    Work with the MMA on understanding and shaping the Digital and Digital Transformation space with other Chief Digital Officers across multiple industries.

  • Alert Innovation

    Advisory Board

    - Present

    Providing insight, connections and consultation to Alert Innovation's strategy, product design, go to market.

  • Lubin School of Business, Pace University, NYC

    Business Transformation Advisory member

    -

    Working with team at Pace to help shape their Business Transformation coursework, speaking engagement, student mentoring.

  • MikMak

    Advisory Board

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    Provide input to product design, roadmap, positioning for MikMak.

  • Commerce Ventures

    Advisor

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  • GS1 B2C Alliance

    Member; Unilever Representative

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  • FedEx eCommerce Advisory Board

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    Part of a group of companies representing broader retail and manufacturing advising FedEx on potential strategies in the eCommerce space.

  • Olapic

    Advisory Board

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    Gave input to product design, feature sets, positioning.

  • Center for eCommerce Excellence

    Board Member

    -

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