Diego Llaneza

Houston, Texas, United States Contact Info
4K followers 500+ connections

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    UX Research, User Experience Design (UED), Market Research, Marketing Strategy, and Strategic Planning

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Experience & Education

  • New Orleans Ernest N. Morial Convention Center

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Licenses & Certifications

Volunteer Experience

Publications

  • Be a Strategic Leader in Strategic Design Projects (and anywhere else, for the case)

    Medium

    Being a Strategic leader is the difference between telling people to ‘execute’ your ideas and asking them ‘teach’ you about theirs.

    See publication

  • Ditch that research results presentation habit. Lead a workshop

    Medium

    You’ve lived through it too many times already. Someone in the departments of R&D, Marketing or Innovation schedules you into a — yet another — ‘research results presentation’ meeting a couple of weeks away. You attend, hear an external agent present the latest user / consumer experience study for one or two hours. Should you get lucky, the meeting ends just in time and you to make it to another scheduled by your team. You are back on track. Months from now, you might be able to recall some…

    You’ve lived through it too many times already. Someone in the departments of R&D, Marketing or Innovation schedules you into a — yet another — ‘research results presentation’ meeting a couple of weeks away. You attend, hear an external agent present the latest user / consumer experience study for one or two hours. Should you get lucky, the meeting ends just in time and you to make it to another scheduled by your team. You are back on track. Months from now, you might be able to recall some snippet of the presentation you saw — to whatever degree of blurriness — and show off some knowledge banked on a data point you happen to remember. You have the fleeting feeling that research paid itself off.

    See publication

  • Modelo de Cinco Anillos de Atraccion Comercial

    Universidad de Palermo

    Sintético y eficiente, el Modelo de los Cinco Anillos de Atracción Comercial ofrece un marco para comprender en profundidad la dinámica entre el cliente, el punto de venta y el acto de compra. Un enfoque integrado para tomar las decisiones estratégicas adecuadas a la hora de innovar en cualquier proyecto de negocios.

Courses

  • Billboard Design Thinking Moderator Training - With Sean Mc Guire

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  • Crash Course in Creativity (MOOC) - Stanford University, USA

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  • Efficient Consumer Response Conference - Atlanta, USA

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  • Leading Strategic Innovation in Organizations (MOOC) - Vanderbilt University, USA

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  • Negociacion, Fundacion Banco de Boston - Buenos Aires, Argentina

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  • Non Fiction Writing, Hunter College NYC, USA

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  • Senior Executive Leadership - Harvard Business School, USA

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Languages

  • Spanish

    Native or bilingual proficiency

  • English

    Full professional proficiency

  • French

    Elementary proficiency

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