Derek E. Weeks

ABOUT UNFAIR MINDSHARE

Amazon #1 Bestseller

Derek Weeks' "Unfair Mindshare" masterfully elevates the concept of community-led marketing, underscoring its pivotal role in a modern, orchestrated marketing plan. The book serves as a blueprint for all CMOs and marketing leaders who aim to seamlessly integrate community-led initiatives with demand generation, account-based marketing, and brand positioning strategies.

In this transformative guide, Weeks embarks on an enlightening… Show more

ABOUT UNFAIR MINDSHARE

Amazon #1 Bestseller

Derek Weeks' "Unfair Mindshare" masterfully elevates the concept of community-led marketing, underscoring its pivotal role in a modern, orchestrated marketing plan. The book serves as a blueprint for all CMOs and marketing leaders who aim to seamlessly integrate community-led initiatives with demand generation, account-based marketing, and brand positioning strategies.

In this transformative guide, Weeks embarks on an enlightening journey that delves deeper than traditional marketing strategies. He unveils a community-led approach that equips marketing teams to devise integrated go-to-market initiatives, allowing them to stand out effectively in crowded markets. Readers will receive pragmatic advice on budgeting for community-led marketing, gauging community health, monitoring the right metrics, and reporting results.

Furthermore, the book presents foundational guidelines for community engagement, designed to boost participation, empower members, and sustain market momentum year after year.
"Unfair Mindshare" is more than just understanding the intricacies of community-led marketing; it emphasizes actionable steps that tie in marketing and sales team alike. The book delivers riveting case studies and actionable marketing playbooks with the potential to drive 100x growth.

Order your copy today to tap into the vast possibilities of community-led marketing.


CHAPTERS

How We Built Unfair Mindshare
Where CMOs Must Invest in Marketing
Launching Community-led Marketing 
The Rules of Community-Led Engagement
The Rules for Scaling Your Operation
Connecting Orbits for Internal Success
Launching into Orbit 3 (Pre-flight Checklist) 
Organizing Your Team 
Exploring Community-led Engagement
Building Relationships to Spark Your Movement 
Mapping Out Your Community Playbook
Growing with Community-led Sales 
Measuring Your Impact 
Improving Your Intent Signals for ABM Programs 
Growing Affinity Matters Show less

Each year, All Day DevOps hosts an annual conference attracting more than 40,000 participants from well over 100 countries. A team of 200 speakers, track moderators, and volunteers contribute to running the conference over 24 hours. The stories shared in this book are theirs; authentic, honest, and educational. The stories share the experiences of blazing new trails, failing at something again and again (and sometimes succeeding), and driving innovation. The stories document the lessons… Show more

Each year, All Day DevOps hosts an annual conference attracting more than 40,000 participants from well over 100 countries. A team of 200 speakers, track moderators, and volunteers contribute to running the conference over 24 hours. The stories shared in this book are theirs; authentic, honest, and educational. The stories share the experiences of blazing new trails, failing at something again and again (and sometimes succeeding), and driving innovation. The stories document the lessons learned, reveal the roadmaps, and sometimes share the code or architectures used to make it happen. We share these stories here with you to help you learn, spark new ideas, or to introduce you to someone new. The chapters here can be read in any order. Find a topic that interests you, dive in, learn something, and apply the knowledge you gain. Enjoy your own journey through Feedback Loops, The Voices of All Day DevOps, Volume 2. Derek E. Weeks | Co-founder, All Day DevOps Show less

This book is a compilation of the stories gathered from All Day DevOps sessions. These are the stories shared by our community of practitioners that helped me and countless others learn more about DevOps. The challenges, the frustrations, the opportunities, and accomplishments were captured. The nuances, tricks of the trade, and secrets from the front lines were all shared to help us learn from the journeys of others. We met the enlightened who had made it to the promised land and heard… Show more

This book is a compilation of the stories gathered from All Day DevOps sessions. These are the stories shared by our community of practitioners that helped me and countless others learn more about DevOps. The challenges, the frustrations, the opportunities, and accomplishments were captured. The nuances, tricks of the trade, and secrets from the front lines were all shared to help us learn from the journeys of others. We met the enlightened who had made it to the promised land and heard from the pioneers with arrows in their backs who had not had the smoothest of journeys.

This is the good stuff. The things Mark Miller and I were learning ourselves at those in person events, that we wanted to bring to everyone, line these pages.

As with all journeys, there is never a single path to success. The journey through this book is not meant to be sequential, but one where hops, skips, and jumps are part of the fun. Pick the stories that best apply to the experiences you want to learn from and dive in. Learn from your peers, chat with your colleagues about the stories you read here, and reflect upon how they might improve your own journey. Show less

For the past six years, I have authored the State of the Software Supply Chain report. It is a quantitative analysis of thousands of software development organizations consuming billions of open source and third-party software components. Your organization is most likely among those I analyzed.

While the average organization in the study consumed 170,000 open source and third party software components in 2017, the study revealed evidence of seven deadly wastes in their operations: (1)… Show more

For the past six years, I have authored the State of the Software Supply Chain report. It is a quantitative analysis of thousands of software development organizations consuming billions of open source and third-party software components. Your organization is most likely among those I analyzed.

While the average organization in the study consumed 170,000 open source and third party software components in 2017, the study revealed evidence of seven deadly wastes in their operations: (1) inefficient software sourcing practices, (2) building in outdated software components, (3) using redundant software components, (4) bypassing quality control mechanisms, (5) extending build times, (6) limiting traceability, and (7) electively sourcing software with known security vulnerabilities or risky license types that result in unplanned rework. Show less