Denise Shiffman

San Francisco Bay Area Contact Info
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Experience & Education

  • Cisco

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Volunteer Experience

  • Hipower Graphic

    Executive Member

    Hipower

    - Present 6 years 7 months

    Economic Empowerment

Publications

  • The Age of Engage: Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture

    Hunt Street Press

    To succeed in today's global technology-driven economy, business owners must be on the leading edge in digitizing and marketing their products and services. In this forward-thinking guide to marketing in the Live Web age, Denise Shiffman, entrepreneur and c-level executive, explains why and how CEOs must throw out the 'Four Ps of Marketing' and replace them with a new paradigm of marketing in which email, viral buzz, search mechanisms, social aspects, widgets, avatars, authenticity, and story…

    To succeed in today's global technology-driven economy, business owners must be on the leading edge in digitizing and marketing their products and services. In this forward-thinking guide to marketing in the Live Web age, Denise Shiffman, entrepreneur and c-level executive, explains why and how CEOs must throw out the 'Four Ps of Marketing' and replace them with a new paradigm of marketing in which email, viral buzz, search mechanisms, social aspects, widgets, avatars, authenticity, and story play major roles.

    See publication

Honors & Awards

  • Award-winning author

    Axiom

    Best Marketing Book of 2009

  • Award-winning author

    Next Generation Indie Books Awards

    Best business book of the year

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