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Articles by David
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My Super Bowl Ad Takeaways: Winners: 11 Winners, 1 Loser
My Super Bowl Ad Takeaways: Winners: 11 Winners, 1 Loser
By David Teicher
Contributions
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What are the most effective digital channels for building brand awareness?
This is such a nuanced question. The most effective channel for building brand awareness ultimately depends on the product/brand you're focused on, and more importantly, your target consumer. Is it a B2B Brand? Maybe Linkedin. Is it for older consumers? Maybe Facebook. Younger? Instagram and TikTok. There's no one-size-fits-all. Do OTT & streaming services qualify as "Digital Channels" because they're likely the most powerful for building broad brand awareness. And then there are influencers/creators with followings and presence across channels, that may be the most impactful, especially for younger consumers.
Activity
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This might be a top 10 marketing case study for me. Here's Life360 ($LIF) CEO Chris Hulls talking about how he trolled a bunch of teenagers on…
This might be a top 10 marketing case study for me. Here's Life360 ($LIF) CEO Chris Hulls talking about how he trolled a bunch of teenagers on…
Liked by David Teicher
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That’s a wrap! I’m happy to share that I’ve completed my Executive Global Master’s in Management at The London School of Economics and Political…
That’s a wrap! I’m happy to share that I’ve completed my Executive Global Master’s in Management at The London School of Economics and Political…
Liked by David Teicher
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The joy of seeing your brand in the wild 😜 #snapdragon #teamqualcomm #galaxyai
The joy of seeing your brand in the wild 😜 #snapdragon #teamqualcomm #galaxyai
Liked by David Teicher
Experience & Education
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Brand Innovators LLC
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Publications
Projects
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Featured Speaker: DMEXCO 2013
See projectDelivered a Featured Presentation at the DMEXCO 2013 Conference in Cologne, Germany titlted, "Brand Hack'd: A Startup Trend Report"
Languages
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Hebrew
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Recommendations received
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LinkedIn User
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I recently took a much needed break to disconnect, reconnect, and redefine connections. Scored a ten out of ten - highly recommend. And, also…
I recently took a much needed break to disconnect, reconnect, and redefine connections. Scored a ten out of ten - highly recommend. And, also…
Liked by David Teicher
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We’ve already been living through unprecedented times. Now we’re living though unpresidented times.
We’ve already been living through unprecedented times. Now we’re living though unpresidented times.
Posted by David Teicher
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Great job working with the one and only Dylan Parks!
Great job working with the one and only Dylan Parks!
Liked by David Teicher
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Get ready LA! We're headed your way in August for our Marketing Innovation #BISummit hosted by Taco Bell! https://lnkd.in/gGvs32ga We are excited to…
Get ready LA! We're headed your way in August for our Marketing Innovation #BISummit hosted by Taco Bell! https://lnkd.in/gGvs32ga We are excited to…
Liked by David Teicher
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🟦 Blue Screen? Take comfort in the Blue Box. 🟦 #KraftMacAndCheese 👏🏼👏🏼 to our in-house team at The Kitchen North America & all for the heads…
🟦 Blue Screen? Take comfort in the Blue Box. 🟦 #KraftMacAndCheese 👏🏼👏🏼 to our in-house team at The Kitchen North America & all for the heads…
Liked by David Teicher
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Chicago community... I need your help! Brand Innovators is hosting an exclusive #marketing leadership discussion followed by an amazing cocktail and…
Chicago community... I need your help! Brand Innovators is hosting an exclusive #marketing leadership discussion followed by an amazing cocktail and…
Liked by David Teicher
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This week 2 years ago we listed on the London Stock Exchange - what a 2 years it has been! Too many memories to share and so many good ones shared…
This week 2 years ago we listed on the London Stock Exchange - what a 2 years it has been! Too many memories to share and so many good ones shared…
Liked by David Teicher
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