David Paleschuck

Management of the DMA Award Winning Microsoft Enterprise Customer Care** program including all post-sales communications, positioning and messaging relative to Microsoft's Software Licensing Program including new product launches, customer journey experience, cross-sell & up-sell (Next Logical Product/Next Logical Conversation), thought leadership videos, software assurance benefits, demand generation, training program redemption as well as customer quarterly statement reporting &… Show more

Management of the DMA Award Winning Microsoft Enterprise Customer Care** program including all post-sales communications, positioning and messaging relative to Microsoft's Software Licensing Program including new product launches, customer journey experience, cross-sell & up-sell (Next Logical Product/Next Logical Conversation), thought leadership videos, software assurance benefits, demand generation, training program redemption as well as customer quarterly statement reporting & management.

** 2012 DMA (Direct Marketing Association) Special ECHO Award Winner: “Personal Connections" ECHO Award - Business-to-Business; Information Technologies Categories Show less

Exploration of Zune/Xbox 'connected apparel' program allowing for the use of a Zune music/media player and its controls incorporated directly into the apparel or soft good item - with a focus on lifestyle based sportswear (running, action sports, yoga, etc). Technical & brand partners included Burton Snowboards, JBL/HarmanKardon, Sessions, Skull Candy, The North Face, Quiksilver, among others.

Brand partnership between Xbox and MasterCard manifesting in a co-branded credit card offering points & gaming dollars as rewards. Integrated data from both the Xbox & MasterCard platforms allows for consumer specific promotions and experiences.

Created the Xbox & Pepsi brand partnership and integrated Zune hardware & Zune marketplace into “Pepsi Points” & "Under The Cap" campaigns. Promotions and activations including spanning online & live events resulting in the sale of 12% of all Zunes sold in its first year.

Managed the development and securitization of art personality & brand properties to be used for the customization of Xbox hardware including team and league logos including the NCAA, NBA, NFL, MLB & NBA; as well as brand properties including Adidas, Burton, Disney, RedBull, Heineken, ROXY, Quiksilver, among others.

Girls headphone designed specifically for Target with a focus on active junior girls ages 12-17. Colorful, positive, feminine and trendy, the cobranded headset was developed to fill the void in the headset market which has historically been primarily focused on the DJ, Action Sport and Hip Hop segments.

Exploration of possible form factors for the credit 'card' as new 'wireless' payment technology (RFID/NFC) was being developed. Form factors included, but were not limited to mobile phones, watches, among other objects. Program manifested into the PayPass® brand wireless payment system and what is known today as the Droid Google Wallet.

Created and managed the development of country monograph white papers developed to monitor the maturity of the credit card industry in various countries and geographic regions - used to discover strategic business opportunities for both MasterCard and its card issuers worldwide. Countries monographed included Argentina, Brazil, Chile, Paraguay & Uruguay.