About
Articles by David
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Build a Great Business and Your Firm Controls the Future
Build a Great Business and Your Firm Controls the Future
By David Toth
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From Clicks to Clients: Enhancing Digital Sales Conversions for CPA Firms.
From Clicks to Clients: Enhancing Digital Sales Conversions for CPA Firms.
By David Toth
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📧 Is 'Inbox Zero' a Myth or a Manageable Milestone? 🚀
📧 Is 'Inbox Zero' a Myth or a Manageable Milestone? 🚀
By David Toth
Contributions
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How can you set prices for SEO copywriting based on content length?
No doubt there is a balance between optimizing what you are writing for SEO vs prioritizing tone, voice and expertise from our experts. When looking at one off pieces, the quality is more robust and requires more time of the SME. I like to evaluate where in the visitors journey the content will also live and what type of CTAs you are looking to leverage in determine the effort put in. AI is helping us consolidate time but still requires an SEO expert to analyze and assess how much time we need on an individual piece vs the overall strategy that helps us become more efficient during the execution.
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How can you set prices for SEO copywriting based on content length?
In SEO content planning, we first set a strategy: choosing topic clusters and pinpointing the content's role in the sales funnel. We also decide if a subject matter expert (SME) needs to be involved. Specializing in professional service firms, we streamline SME involvement with a quick 15-minute interview, followed by fact-checking. This ensures quality without wasting their time. The marketing team later fine-tunes tone and voice. Pricing is flexible: either package-based, encompassing a pillar page and blog posts for a topic cluster, or individual articles. A standard 500-800 word blog post costs $400 but entails all the necessary steps to ensure success and maximize the rest of the marketing teams time.
Activity
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Wanted to share the one of the best updates I was able to find on the CrowdStrike Windows Outage. It is from Pioneer Technology. Thanks for posting!
Wanted to share the one of the best updates I was able to find on the CrowdStrike Windows Outage. It is from Pioneer Technology. Thanks for posting!
Liked by David Toth
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A great start to #TaxTwitter Tax Retreat at The Drake Hotel, Hilton Worldwide in Chicago Sold out event, fantastic morning run along the shores of…
A great start to #TaxTwitter Tax Retreat at The Drake Hotel, Hilton Worldwide in Chicago Sold out event, fantastic morning run along the shores of…
Liked by David Toth
Experience & Education
Volunteer Experience
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Vice Chair
Engage! Cleveland
- Present 6 years 7 months
Economic Empowerment
Engage! Cleveland is a community engagement organization for young professionals and business and community leaders who are passionate about making Cleveland a lasting home for the next generation. Our goal is to attract, engage and retain young, diverse talent to Greater Cleveland by connecting young professionals to people, jobs, organizations and events.
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Honors & Awards
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Crains Cleveland Notable Leader in Accounting & Consulting
Crains Cleveland
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20 under 40 CPA Practice Advisor - 2023
CPA Practice Advisor
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12 under 36 Members of the Tribe - Cleveland Jewish News
Cleveland Jewish Publication Company
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Cleveland Magazine's "One-To-Watch"
Cleveland Magazine
If there was a prize for Cleveland’s Best Networker, it would go to David Toth, who works for the event marketing company that promotes Cleveland Oktoberfest Festival, among other extravaganzas. If Toth, a wheeler-dealer in the best sense, strategist, negotiator and an entrepreneur, doesn’t know you, you better introduce yourself.
https://clevelandmagazine.com/cleader/community/articles/one-to-watch-david-toth
Organizations
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The Karen Foundation for MS
Executive Director
- PresentTHE KAREN FOUNDATION has been recognized as one of the largest third party contributors in Ohio to the NMSS for six years running. With your help last year, we were able to make a difference in the lives of an unprecedented number of families in Northeast Ohio. Thank you for your unrelenting support. All proceeds we raise help provide respite and homecare services to Northeast Ohioans living with the daily trials of MS, through a special fund established with the Ohio Buckeye chapter of…
THE KAREN FOUNDATION has been recognized as one of the largest third party contributors in Ohio to the NMSS for six years running. With your help last year, we were able to make a difference in the lives of an unprecedented number of families in Northeast Ohio. Thank you for your unrelenting support. All proceeds we raise help provide respite and homecare services to Northeast Ohioans living with the daily trials of MS, through a special fund established with the Ohio Buckeye chapter of Multiple Sclerosis Society.
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Young Leadership Division of the Jewish Federation of Cleveland
Board of Directors
-We promote the well-being of our community, its members, and Jews throughout the world; enhance the continuity, security, and unity of the Jewish community; increase understanding of Jewish values and their application to improve people’s lives; encourage our members to fulfill the responsibility of tikkun olam, to make the world a better place; support Israel as a Jewish and democratic state; and promote collective action by individuals and organizations to advance these purposes.
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Cleveland Jewish News
Board Director, Vice Chair
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Join now to viewMore activity by David
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I am excited to share that I am joining the incredible team at Leadership Akron! After nearly 18 years in Accounting Firm Marketing, I’m thrilled to…
I am excited to share that I am joining the incredible team at Leadership Akron! After nearly 18 years in Accounting Firm Marketing, I’m thrilled to…
Liked by David Toth
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The number of CPAs in the profession continues to decline. Why? ▶ employees are too busy with work to have time to study ▶ most graduates in CA have…
The number of CPAs in the profession continues to decline. Why? ▶ employees are too busy with work to have time to study ▶ most graduates in CA have…
Liked by David Toth
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Brian Deagan's rich history of entrepreneurial, creative, digital, and marketing expertise come together to offer our clients a true partnership in…
Brian Deagan's rich history of entrepreneurial, creative, digital, and marketing expertise come together to offer our clients a true partnership in…
Liked by David Toth
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Private Equity + CPA firms = ? Partners want to cash out, I get it. But what happens to all the staff? -Sr. Managers -Managers -Seniors -Associates…
Private Equity + CPA firms = ? Partners want to cash out, I get it. But what happens to all the staff? -Sr. Managers -Managers -Seniors -Associates…
Liked by David Toth
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Engage! Cleveland Mid-Career Professional Development Series was designed for the individual looking to delve deeper into leadership training…
Engage! Cleveland Mid-Career Professional Development Series was designed for the individual looking to delve deeper into leadership training…
Liked by David Toth
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Looking forward to next week's B&P Summer Networking Happy Hour! I'm excited to be a part of this year's event committee - if you'll be in South…
Looking forward to next week's B&P Summer Networking Happy Hour! I'm excited to be a part of this year's event committee - if you'll be in South…
Liked by David Toth
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Years of research has proven that adaptability sets highly successful people apart. Based on my personal experience, I must agree. I also feel that…
Years of research has proven that adaptability sets highly successful people apart. Based on my personal experience, I must agree. I also feel that…
Liked by David Toth
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I'm thrilled to share that Schneider Downs has recently launched SD Capital, a new value advisory and investment banking practice. To find out more…
I'm thrilled to share that Schneider Downs has recently launched SD Capital, a new value advisory and investment banking practice. To find out more…
Liked by David Toth
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There are some professors, people and teachers you always remember on your educational journey. Mark Lacker is one of them. Your passion, energy and…
There are some professors, people and teachers you always remember on your educational journey. Mark Lacker is one of them. Your passion, energy and…
Shared by David Toth
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Our team has arrived at LeadingAge Southeast's 61st Annual Convention and Exposition! Stop by booth 137 to say hello to Jennifer Ziolkowski, Chris…
Our team has arrived at LeadingAge Southeast's 61st Annual Convention and Exposition! Stop by booth 137 to say hello to Jennifer Ziolkowski, Chris…
Liked by David Toth
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Getting ready to meet some awesome people at the Leading Age SouthEast Conference this week! LeadingAge Saltmarsh, Cleaveland & Gund
Getting ready to meet some awesome people at the Leading Age SouthEast Conference this week! LeadingAge Saltmarsh, Cleaveland & Gund
Liked by David Toth
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For the third year running, Price Bailey is officially An Outstanding Company to Work for! Very proud. It is important to me that we manage and lead…
For the third year running, Price Bailey is officially An Outstanding Company to Work for! Very proud. It is important to me that we manage and lead…
Liked by David Toth
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In their piece for Inside Public Accounting, BDO’s Matthew Becker and Winding River Consulting's David Toth discuss AI's impact on accounting and tax…
In their piece for Inside Public Accounting, BDO’s Matthew Becker and Winding River Consulting's David Toth discuss AI's impact on accounting and tax…
Liked by David Toth
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Can’t think of a better and more motivating group to mix business and pleasure with this last week. It was great seeing everyone in the Park City…
Can’t think of a better and more motivating group to mix business and pleasure with this last week. It was great seeing everyone in the Park City…
Liked by David Toth
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