“David is one of the most thoughtful, bright, and analytical thinkers I’ve met in CPG. He has his pulse on the market and knows what trends and brands will pop before the rest of us do! And more than that, he has all the things that are very difficult to find — integrity, kindness, humility and humor. ”
About
Contributions
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You're struggling to unite marketing and sales efforts. How can you bridge the gap for enhanced performance?
Great insights perfectly stated, Santhi! And even small, emerging brand companies can do steps 1 and 2. Step 3 can be done cooperatively between leaders, even without the big CPG teams, once the first two steps are working. At P&G, we also found a cross assignment between Sales and Marketing team members really helped each function understand the roles of the other and improved cooperation between both!
Activity
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Today marks two years since I joined Castañeda + Heidelman LLP. Time flies when you’re having fun! Someone recently asked what has been the…
Today marks two years since I joined Castañeda + Heidelman LLP. Time flies when you’re having fun! Someone recently asked what has been the…
Liked by David L. Michael
Volunteer Experience
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Brand Ambassador and Advocacy Volunteer - PA Team
International Justice Mission
- 8 years 1 month
Human Rights
> Make presentations in various forums to community leaders and the public in Pennsylvania to raise awareness of the issues of violence against the poor and modern day slavery and the work IJM does to end these practices around the globe.
> Visit with Pennsylvania's US Congressional (House and Senate) delegations as assigned to provide issue education and urge members to take action to pass or reauthorize anti-slavery legislation in the U.S.
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