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Articles by David
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To Be Free, Lochte Needs to Turn Himself In.
To Be Free, Lochte Needs to Turn Himself In.
By David Avrin
Contributions
Activity
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It’s always a great time when Customer Experience Professionals Association (CXPA) members get together. Thanks for the warm welcome to Toronto…
It’s always a great time when Customer Experience Professionals Association (CXPA) members get together. Thanks for the warm welcome to Toronto…
Liked by David Avrin
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I want to share with you what I learned about leadership while attending the masterclass "The Champion's Code" from Ross Bernstein, CSP, CPAE, GSF…
I want to share with you what I learned about leadership while attending the masterclass "The Champion's Code" from Ross Bernstein, CSP, CPAE, GSF…
Liked by David Avrin
Experience & Education
Publications
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Visibility Marketing
Career Press
HOW DO YOU WIN IN BUSINESS WHEN EVERYONE IS GOOD?
THE LANDSCAPE IS LITTERED WITH THE CORPSES OF GREAT PRODUCTS AND STRONG COMPANIES THAT DIED BECAUSE OF CRAPPY MARKETING.
Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns?
Too many in business have failed to recognize the shift that has happened right under their noses. It's not so much that people have changed; it's that the business landscape…HOW DO YOU WIN IN BUSINESS WHEN EVERYONE IS GOOD?
THE LANDSCAPE IS LITTERED WITH THE CORPSES OF GREAT PRODUCTS AND STRONG COMPANIES THAT DIED BECAUSE OF CRAPPY MARKETING.
Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns?
Too many in business have failed to recognize the shift that has happened right under their noses. It's not so much that people have changed; it's that the business landscape has changed—dramatically. For the first time in human history, we have no unmet needs. Every problem has a solution, and many companies now find themselves creating solutions that appear to be looking for a problem.
In his provocative and enlightening new book, Visibility Marketing, David Avrin shows what marketing approaches work, which don't, and why. You will learn how to uncover your true competitive advantages and a process to craft messages and tactics that achieve tangible results.
A remarkably accessible, relatable, thought-provoking reference book, Visibility Marketing speaks directly to business owners, entrepreneurs, marketing managers, and sales professionals.
With wisdom gleaned from hundreds of presentations and workshops and conversations with tens of thousands of company leaders, Visibility Marketing will forever change how businesses and professionals look at the competitive landscape and how they promote themselves.
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Join now to viewMore activity by David
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Thrilled to join Bell Partners Inc alongside Kate Byford, exciting days ahead!
Thrilled to join Bell Partners Inc alongside Kate Byford, exciting days ahead!
Liked by David Avrin
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Today, I had the privilege of moderating a breakout session on the competitive and diverse market landscape with our senior management team and board…
Today, I had the privilege of moderating a breakout session on the competitive and diverse market landscape with our senior management team and board…
Liked by David Avrin
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